Learn More about the Life First Business Lab : https://www.deeplyrootedbusiness.com/lfbl?podcast

What if you could stay visible all summer without posting every day, taking your laptop to the pool, or sacrificing your time off?

In this episode of Deeply Rooted Business, Jessica and Rachel break down why most business owners lose momentum during the summer months—and how that slowdown often impacts fall sales more than they realize. They introduce their Tortoise & Hare Content Strategy, explain why long-form content is the secret to sustainable visibility, and share how they're using AI assistants to create more content with less effort.

If you've ever worried about disappearing from your audience's radar during vacation season, this episode will help you build a visibility system that keeps working while you're living your life.

In this episode, we talk about:

• Why Summer Visibility Matters More Than You Think
• The Tortoise vs. Hare Content Strategy
• The Content Waterfall Method
• Using AI to Stay Consistent
• The Real Goal: Visibility Without Sacrificing Your Life

Check out the Life First Business Lab: https://www.deeplyrootedbusiness.com/lfbl?podcast

A plug-and-play AI employee membership designed for non-techy business owners who need real support without building everything from scratch.

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

• Jess Website
• Rachel's Website

Hang Out & Say Hi!

• Deeply Rooted Business Instagram
• Jess Instagram
• Rachel's Instagram

Most business owners are about to disappear for the summer.

This is when the posting slows down, the emails slowly disappear, and then when we all come back to life in August, we start to feel, holy cow, everything's crickets, where did everybody go Type of energy.

But here's the thing that is the most important part.

Going quiet in the summer isn't just costing you summer leads and energy and momentum.

It's costing you the fall.

Because most people who would have actually bought in September or in that fall season need to be making that decision to work with you or buy from you right now.

And I think the wild thing is, is that staying visible in the summer, while it sounds exhausting, it does not mean making sure you're taking your laptop to the pool or making sure you're filming every second of your life.

It means we're being intentional about what our activities are.

And that's going to be the whole thing we're breaking down today.

You can still step back, go on your vacations and still be seen.

You just have to build it a little bit differently.

So that's what we're getting into today.

It's the system for staying visible all summer, whether you're at your desk or at the pool.

All right, so quick energy check right now because we know we are busy mamas, entrepreneurs and solopreneurs running and tiny team people.

It's summer.

All right?

Sometimes I get used to get really stressed out about it being summer because I thought when I started on this journey that I would have summer Fridays and I would spend half my summer on the beach while my phone cha chings.

And I quickly realized that wasn't the case.

So quick little energy check here right now.

Just breathe in, breathe out.

And if you feel a little tension or jealousy when the word summer is mentioned because you're not at the beach, I want you to just kind of release that because today we are going to introduce you to some strategies and a couple of lifers, business lab employees that are going to help you stay visible all summer without being stuck inside all day.

Before we really get into staying visible and what to do, I first want to dig into something that Rachel and I talk a lot about.

And this is tortoise and hare content.

So, Rachel, what does that mean?

I have been talking about this for years.

This is the little, the literal old fable of the hair is kind of that fast decision maker, the one that you can get a gut check and they make that decision fast.

They're the ones that when you say, hey, go book A call, I got two spots open, open.

They feel that energy and they say, yes, say less.

I'm going right now.

The tortoise is that slow decision maker, informed decision.

Takes a lot longer to kind of incubate in your space.

I am a tortoise through and through, so I see this as one of the most important audiences that you can speak to.

Most strategies talk to the hair.

So you hear a lot about the hooks, the viral content, all of these various different things.

The hair content is that fast kind of creation output.

The reels, the stories, the posts, the call to actions that say, book a call now, they really thrive in that urgency lever.

But hair content is what ultimately makes a lot of small team business owners exhausted.

Because the second you stop feeding your ecosystem or the algorithms, this hair type content, your visibility drops to zero.

On the flip side is that you have the, the tortoise content.

This is the stuff that we're always talking about that compounds.

This is your newsletters, your nurture sequences, your blogs that are feeding SEO AIO algorithms to get you searchable from a bigger scale.

The tortoise content is really that search stuff that isn't going to be that viral type thing that's going to help you get new eyeballs in 10, 15 minutes after you post.

It's the stuff that works for months and months and months.

The combination of the two is really important.

Yeah, and what we see is that most people get it backwards.

They put all their energy into creating the content for Instagram or TikTok Tock or one of those other social media platforms that you really don't get a lot of life out of it.

I think the average that an Instagram post lasts is 24 hours.

Shorts is a little longer.

So you're creating all of this, putting all your energy into that and you're constantly having to feed it and that's where you're going to wear yourself out.

Whereas what we usually suggest is focusing on that top record his content first.

You know, record the long form searchable YouTube video, or record the podcast, or write the SEO and AIO optimized blog post and then use that to strategically break it down into your hair content.

And that way you're staying visible on both fronts.

You do need both.

I mean, tortoise content will catch on eventually, but I don't think eventually.

We can all wait to have money eventually.

We need it now.

So the hair content is what is keeping you visible.

And then the tortoise is that content that people are going and usually a little Farther up customer awareness journey too, because they're actively going to Google, going to YouTube and searching most of the people when they book discovery calls with us, even though they may have originally found us on YouTube or Instagram, they're saying, we found you from the podcast, we've been here on your email list because those are the more converting pieces.

So in summer, focus on that tortoise content, because that's the content that's going to keep moving and keep showing up in search and now in chats with AI, even when you're sitting on the beach.

Yeah, what we're saying is not groundbreaking or whatever, but what we're saying is that it's how you're building and what you're prioritizing the system of it all.

So when we talk about, you know, building these two pieces together, the tortoise content that actually fuels the hair content, we're saying our content waterfall system.

So what we want to do is say we're not going to sit here and try to record 90 plus TikToks so that we could then post them.

What we're going to do is start with an anchor.

We're going to use our tortoise content as our anchor, whether that is the, the long form YouTube, the deeper dive blog posts, the substack, whatever the case may be.

And we're going to take the roots that can come from your anchor and kind of scatter everything else out around that core topic.

What we're not going to do is try to come up with 10, 20 different ideas that are completely isolated from each other, that if somebody were to see five of those, they're going to get different types of non compounding topics versus if you take your anchor, break it into 15 different pieces and then say, oh, every time somebody comes around that they know that it's talking about this particular topic and it's further reemphasizing whatever the pain point is, whatever that resignation point was that they connected with.

So the goal for summer is that we're going to find two, three anchors that we can give massive value into and then trickle it down the waterfall so that the rest of the pieces, the hair type pieces, come out a lot easier than us trying to come out with 15, 30 pieces of hair content.

Yeah, yeah.

So for example, people go back and listen to our episode last week.

We shared the roots framework for getting better outputs from your AI.

So then this week the episode got posted.

It gets posted to our blogs as well.

It gets posted to our sub stacks.

Rachel, I don't even think, you know, we have a substack, but we have a substack gets posted to our substack.

And then the actual clips from the podcast get broken down, too.

But we're also able to turn it into things like carousels.

We posted a carousel this week where we're breaking down the Roots framework.

We just posted a TikTok, and it's still all related to the Roots framework.

So we're repeating that stuff.

We're getting it sticky.

We're getting known for something, but we're not having to sit here and scratch our head and come up with a new idea or a new way to stand out.

Pretty much everything that we say in this podcast, the quotes that just come out of our mouths, that hit really good, we can pull out for quote graphics or post on threads.

It's almost giving yourself guardrails.

Especially as an ADHD entrepreneur, I feel like when I give myself a container to work in, it makes everything more simple.

So you can only post stuff related to this topic.

This week is almost like a fun game for me to play to be able to get more stuff out.

But maybe I'm just weird like that.

Well, I do want to clarify one thing, because we use a lot of what I would call internal fun language for us, right?

The waterfall, the ecosystem, the roots, all of that.

What this plain and simple is, is picking that main topic and repurposing it into X amount of posts.

That's really as simple as it is.

We're not talking about groundbreaking, whatever the case may be.

What we have done, though, is systemized it in a way that you're not repurposing every piece of component.

So inside of the lab, we have something that's called the content sprout.

You upload your blog, you drop in your transcript from your video, and you select the outputs, Right?

So you could say, I want four carousel posts, I want three talking heads clips.

I want this, this, whatever the case may be.

And it generates it all for you from your anchor piece.

So when we're saying you're going to create 15 pieces out of your anchor, you might be thinking, no, I'm not going to do that.

It's way more simple than you think.

So that's what we call kind of running that waterfall, where it takes it and breaks it and cascades it down into smaller pieces.

Yeah.

And I mean, and even if you have a va, we hand out a lot of this for our VA to create.

But even if you don't, I've been trying to Challenge myself to post an additional thing on my own personal channel.

And just having the ideas right there in Sprout to where, you know, even if I'm not batching, but I have an hour I can go open and be like, okay, I'm gonna record this video really quick, or I'm gonna make this carousel really quick.

So it's just kind of systemizing it because we're always trying to reduce the cognitive load as an entrepreneur and reduce having to start you from scratch.

So that's kind of how we do it.

And you can go as crazy as you want.

Contents Pro Take it.

And we not only break it down to formats, but we start cross posting using Notion Social.

It's very whatever.

But the point is it will help make you stay visible because you're not starting from scratch.

It's make it once and let it trickle down to everything else.

So you talked about Content Sprout.

We actually have some cool other employees that are up in the lab right now that can help you out as well.

And one of those who's been my best friend so far this summer, because we're trying to, you know, get this lab off the ground.

Right.

And one of the things, things that we want to do is be able to show up in search.

So after doing some keyword research and competitor research with some lab employees that are not yet ready for launch, I did get to go to blog builder Bruce and we were able to make a bunch of blog posts.

And the thing that I wanted when, when I was first building Bruce was that he wrote all the articles, but he didn't ask me any questions about it, so it just didn't sound like me.

It sounded so, so generic.

So whatever.

I'm sure I would have ranked, but I don't think people would have kept that to read or connected.

So I was like, okay, these are great, Bruce, but let's make it a little bit more me.

I want you to mine info from me.

So it started asking me questions about how me and Rachel look at AI and the frameworks that we follow to get good outputs and what do we actually think about clotting, perplexing and chat.

And I just voice noted back and then I dropped a couple of our AI related podcast transcripts back in there and he was able.

The art is like night and day.

The articles really look like we wrote them.

Now it's got our framework, our personal stories in there.

So, yeah, Bruce is ready to go.

I don't know what week.

I think he might be in there soon.

And I was able to kind of write all those.

And I think we've got like 14 ready to go that can start kind of doing its Twitter tortoise little thing and showing up on search.

And it's not only search and optimize, but it's also engaging things to read too.

Bruce and I have created three blogs the past week or so getting it uploaded so that I can build that out.

The slow kind of compounding efforts, however, I have been really just trying to get back in my visibility era.

And so while using the kind of content waterfall system with my anchors, I'm still, still feeling really inspired to just get in front of the camera one off and create those.

And so TikTok Tina has been one of my little besties lately in creating series that I want to record and certain things to get me back talking.

I used to record so many reels and TikToks and just be talking head and comfortable with it.

I've lost a little bit of that muscle memory.

So I'm trying to have TikTok Tina help a little bit in that sense.

But if you're kind of living in these two worlds where you're like, I want more visibility and I want the sustainability of having these things compound, you can use them both.

No one's saying, hey, only create an anchor and then use what it's trickled down and use that as your social.

I'm feeling the creative energy that I usually get.

You know, my birthday is coming up, so I usually kind of get inspired around it.

And so having them both available to me has been so, so much fun.

And I think right after this, I'm going to try to record a handful of the prompts and scripts that was given to me by TikTok Tina.

But I think in this case, the teammates that you can bring on board are super impactful, depending on your business goals.

So in summers, usually I'm disappearing.

Right.

Like, yes, I do have vacation booked, but this is important to keep things moving because we're halfway through the year, we do have to stay visible on both the fast lane and the slow lane, but we're not going to do it while compromising our life first energy, our life first rhythm, and while taking your laptop to the pool.

I'm not saying I've never done it, but I'm trying not to do it this time.

Well, yeah, and I mean, I think for TikTok Tina, what she helps me with is the speed my words come out backwards all around or whatever.

So she's really good at helping me.

Like, okay, this is your hook that you're going to say and you're going to write this and you're going to do that.

So it kind of just makes this scripting much easier.

Now that Edits has that little teleprompter, I can just copy and paste it what she's giving me into the teleprompter and read off of that.

Because I too, am really inspired outside of our content waterfall to create other videos.

Because you mentioned yesteryear.

This is such a veer off or whatever.

But you mentioned yesteryear.

And the reason why I knew about that author Caroline Burke, I think people call her Caro, was because of Tick Tock.

And I listened to her episode on Diabolical Lives where she was talking about how she wrote the book and how she got the opportunity.

And she had been a writer for 10 years and was trying to sell books and trying to sell books and could never do it.

And she kind of just downloaded TikTok on a whim and started posting.

And Tick Tock actually started showing her trad wives.

And she's like, what is this?

And she started posting about trad wives and that's how she gained her followers and was able to then sell this idea for she had for the TradWife book to her publisher finally, and then to Anne Hathaway to make the movie.

And she's like, I had been writing stuff for years and never.

But TikTok gave me this visibility and audience that kind of gave me the leverage to actually sell this book.

So I'm like, okay, is it going.

To be a movie?

I didn't know that.

Yeah, Anne Hathaway brought the rights to it.

So she's going to play the main girl and it's going to be a movie.

Be.

Yeah.

Oh, my gosh.

Okay, so for context.

So you're not allowed to loop.

I just started reading yesterday.

Just.

Just finished it.

And I am cringing and just trying to get through it.

I'm.

It's so cringy to me.

I just can't.

Like, whenever I don't want to post, I'm like, if you want to make money, if you want to make things happen, like, you're gonna pull up Tick Tock Tina, you're gonna record that dang video so you can sell him movie to Anne Hathaway about.

Your AI to wrap us up.

So everybody is treating summer as a time to coast, and it does not actually have to be that.

I mean, yes, enjoy your life.

Yes, take the summer energy Go get your tan on.

Go get your memories locked in.

But this is truly, truly such a powerful time to build and to allow for the second half of the year to be that much more impactful.

So while you're taking a vacation, people can be searching AI channels, can be generating your information in there.

People are still Googling things, they're still asking AI.

Maybe they're a little bit less off of social media, but really make sure you kind of set your priority or set your visibility goals.

Maybe it's just one anchor piece, then you trickle it down into 15 or 10 different posts, whatever the case may be.

But this is a powerful season.

All right, so we went a little off course.

I'm just going to bring it in with our recap.

So summer visibility comes down to this.

Lean on that tortoise content that not only compounds and views, but also can help you compound in the amount of pieces that you're going to put out.

Stop wasting your time on Instagram posts that dine a day.

Pick one anchor piece of content.

Pick one or two that you're going to talk about.

I promise you you can get enough pieces of content from one long form piece of content that last you an entire month.

And then step three, we have AI and robots.

You don't have to use our AI and robots.

You can use any AI and robots, but learn how to leverage them.

If you want to know how to do it yourself, go back.

Listen to our Roots podcast last week.

We'll tell you about how to get better outputs for whatever you're trying to do with AI.

Or if you want a little help, all the hard work's already been done to you.

For you, we've got Bruce, we've got Tic Tac, Tina, we've got Content Sprout.

These guys are all infused with our strategies that we use to grow our business and our clients business.

And yeah, that's all we have today.

If you know a person that needs some more pool time or would like to enjoy a week off at the beach without worried about their business crashing and burning, definitely send this episode to your biz bestie.

DM us at Deeply Rooted Business on Instagram.

Tell us what your biggest time suck is for the summer.

What would your dream AI employee do?

Because we're having a planning session in two weeks to plan out the new employees we're going to add to the lab the next couple of months.

And until next week, make sure you tune back in because next week we're going to be talking about summer sales and how to make more sales and Legion in the summer.

And, yeah, until next week, we're rooting for you.