This week Kira hosts Alisha Kumar of The Social Project, a social media agency specialized in building lifestyle brands, on The Up & Up.  

With over 13 years in the marketing industry, Alisha has experience working with some of the world’s most innovative and forward thinking brands, developing out of the box and momentous marketing campaigns that never fail to make a statement. She is passionate about helping businesses take advantage of marketing efforts to create a unique footprint and has a knack of thinking big picture, while getting down to every detail needed. You can find her with multiple drinks and quoting one too many Kardashians.

Kira and Alisha dive into:

• Mistakes people make when hiring social media managers
• The difference between a Social Media Manager and a Social Media Marketer
• Questions to ask in an interview to find someone who really knows what they're doing (and didn't just watch some tutorials online)
• What has and hasn’t changed for women of color in the workplace in the online business/remote world
• Showing up "authentically" online vs. conducting business in person 
• The pipeline of leads and #1 skill every business owner should have

Here's where you can find Alisha online:

Website: https://thesocialproject.ca/

Instagram: https://www.instagram.com/thesocialprojectinc/