If your business only works when you’re personally involved in everything, you haven’t built leverage - you’ve built dependency.

In this episode of The Scalable Expert Podcast, Tara explains why so many experts struggle to scale because they sell themselves instead of selling their expertise.

There’s a critical difference.

When you position yourself as the product, your time becomes the container. Every engagement depends on you. Every result runs through you. Growth requires more of you.

But when you sell your expertise - packaged into a clear methodology, framework, or path - your business stops revolving around access and starts revolving around transformation.

This episode continues the conversation from the last two episodes and explores:

1. Why selling yourself creates a bottleneck
2. The difference between being the expert and owning the method
3. How to package your expertise into something scalable
4. Why thought leaders sell systems, not access
5. The identity shift required to scale beyond your calendar

If you want to scale without becoming the product, this is the shift that changes everything.

⏱️ Chapters

00:00 – Your identity as an expert vs a scalable expert

01:15 – Shift: become the designer of a methodology/framework

01:59 – Take your expertise out of your head and package it

03:09 – Real-life example: “the video lady” bottleneck

04:37 – You’re the face vs you’re the product (key distinction)

06:49 – The core shift that makes your business scalable

07:19 – Recap + why this short episode matters

08:10 – Your Next Step: Take the Scalable Expert Quiz

Your Next Step

If you’ve realized your business depends on you being the product, start with clarity.

Take the Scalable Expert Quiz to see where you are in your scalable journey and what shift will unlock your next level.

👉 https://bit.ly/scalablebusinessexpertassessment

Scale Your Business, Not Your Calendar.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Hey everybody.

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Welcome to season three of the

Scalable Expert™ Podcast, the show

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for established expert business owners

who are maxed out on time and ready to

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find the scalable impact of their work.

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I'm your host, Tara Bryan, founder

of The Scalable Expert™, and creator

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of the Infinite Scale Method™.

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If you've built a business around

your expertise, but feel stuck

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in the time-for-money trap, this

podcast is your path forward.

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Each week, I'll share stories and

strategies and shifts to help you

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step into a new, scalable business

model by declaring your authority,

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packaging your expert framework, and

streamlining your offers and systems

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to ultimately become a scalable

expert, because it's not about working

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harder, it's about building smarter.

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All you need is one signature

expert framework and you can

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deliver an infinite amount of ways

to be able to scale your business.

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Alright, let's get started.

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Hey everybody.

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In this episode I wanna talk about your

identity; your identity as an expert,

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your identity that you're moving into as a

scalable expert, and what that looks like.

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So first and foremost, I want you to think

about the statement that you actually tell

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people when they ask like, what do you do?

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What work are you in?

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I want you to reflect on that.

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So just take a second, reflect on that.

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What do you tell people?

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Most of the time we say that we

are a, you know, whatever, right?

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Or we have an expertise in

whatever, whatever topic, right?

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Whatever industry or

expertise we have out there.

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But we don't necessarily say that we

are the designer of X, Y, Z, right?

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We say, I am an expert.

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I am an instructional designer.

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I am a learning strategist.

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I am a business strategist.

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I'm a business owner.

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I am a, I'm a physician, I am a

plumber, whatever you are, right?

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So I want you to think about that.

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Like who, who do you say that

you, that you are, right?

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I am a...

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profession right?

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Under, you know, fill

in the blank profession.

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Instead of saying that, what I want you

to do is really just think about how

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you can become the designer and owner

of a methodology, or of a framework,

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so that shifts you from being an

owner of your expertise to an owner of

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something that can be packaged, right?

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So I am the creator and designer

of the Infinite Scale Method.

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And so I have taken my expertise,

put it into a package, and then now

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I can say that I have created this

tangible, physical thing that's called

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a methodology, called a framework.

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So what that does is it starts to

shift your identity from you being the

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expert, you owning your expertise as

the sole person who has that expertise,

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to the fact that you've developed

something, you've built something,

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you've created something, you've designed

something, insert verb there, that can

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stand alone from you and your brain.

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Once you can start to make that

shift, then you can build something

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that can live beyond you and

your time and your attention.

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And even if you're the one delivering

it, even if you wanna deliver

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it yourself and take all of your

time to deliver yourself, great.

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If you have a team and you want your

team to do it, that's great as well,

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but you need to shift from your brain

to a path or methodology that really

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actually packages your expertise into

something that can become tangible.

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That my friends is the game changer.

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So I have, someone that I work with and

she is, an expert at video production.

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And so you talk to her and

she says, I'm the video lady.

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And that's great, right?

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But that encapsulate who she is, who her

expertise is, and that can't live outside

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of her because she is the video lady.

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You hire her for her expertise in

video and that is in whatever is

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her expertise is in her head, right?

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And so you hire the video lady.

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You don't hire the video lady and

then get somebody from her team, you

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get her, right, and you want her.

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You don't want somebody else

that is part of her world because

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they're not the video lady.

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You want the video lady, so

that, in and of itself, creates a

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bottleneck in your business right?

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When you are the delivery mechanism

you can never scale beyond your time

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and attention because people want

your time and your attention, right?

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Because you have said

that I am the product.

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I am the package.

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So therefore, in order to, fulfill

on what I am selling, you have to,

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you are the one who's doing it right?

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And so fundamentally that causes, conflict

in the business, especially as you're

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trying to grow and scale it is that,

until you can package yourself outside of

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yourself, you'll always be the bottleneck.

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And I think a lot of times

people get that wrong, right?

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They think, well, you are the face of the

business or not the face of the business.

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So people are buying you because

you are the face of the business

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and you can't scale that, which is

true, but it's fundamentally because

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of this problem, is that you are

packaging yourself as the product.

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And what you wanna do is package

your expertise as the product, right?

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It's a small shift, but

it's very, very important.

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Once you can do that,

then you become scalable.

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Your business can become scalable because

you've packaged, you've put all of your

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expertise into something that can live

outside of your brain, and that is your

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proprietary methodology, your expert

framework, whatever you wanna call it.

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We call it your signature

framework or signature path.

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And so what it does is it allows you

to start to make your expertise into

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something that can live beyond you, but

yet you are still the expert, right?

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It's still your proprietary system, and

so it elevates you as the authority, the

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thought leader in your space, but it also

provides structure for somebody else to

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pick up and use, and then you can come

in and help to refine it, to provide

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additional expertise around various parts

and pieces of the framework and the path

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as somebody is going on that journey.

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But it doesn't require you to be there,

and always be sort of feeding it because

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you've been able to take it out of your

head and put it into something that,

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that like physically is packageable,

look, looks and feels like a product.

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That is how you start scaling

your business, how you start

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going from having an expertise

to becoming the expert who can.

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Deliver consistently and

start to scale your business.

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So that is fundamentally the key component

that starts to get you in this game of

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becoming a scalable expert, where you

get to keep your expertise and create

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a scalable business that moves beyond

your time and attention so that you can

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continue to do what you love, which is

to enhance your expertise around the

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topic and around the whatever it is

that you have decided is your expertise.

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So there you go.

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Hope you enjoyed this episode.

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It is a short one, but very important

as you start to shift your expertise

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into something that can be packaged and

delivered consistently by you, by someone

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else, or consumed by your customers.

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So really take a peek at that.

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One of the things I encourage you to do

as you're going on this journey and really

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becoming aware of what it starts to look

like to become a scalable expert, to build

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a business that can grow and scale beyond

your time and attention is to take the

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scalable expert quiz, find out where you

are on the scalable expert journey and get

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some insights into what are the pieces and

parts that need to shift in your business

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in order to start getting on this path.

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In the show notes, you should see

the, link to the scalable expert quiz.

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Take a peek at that and start to shift

your business into a whole new way that

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allows you to grow and scale without

maxing out your time and attention.

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All right.

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Until next time.