Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon brand.

• (2:00) How Bourbon Pursuit started and initially monetized itself   
• (6:50) The importance of picking the right niche and owning it  
• (11:55) Social media content strategies, distribution, format, and automation 
• (23:00) How Bourbon Pursuit schedules their recordings and the importance of evergreen content  
• (28:00) How Kenny Coleman built an audience and became an authority in the bourbon space  
• (33:18) Financial sustainability of Bourbon Pursuit 
• (38:30) The business ambition driving Bourbon Pursuit and the use of dynamic ads in Bourbon Pursuit episodes  
• (42:50) The long term vision of Bourbon Pursuit and how the podcast is a marketing vehicle for scaling a product.  
• (46:46) Leveraging a brand to create a product 
• (51:35) Navigating the rules and regulations while dealing with a of a regulated product 
• (56:20) Resources and tools that Kenny uses and values   
• (1:00:00) Advice for content creators   

Bourbon Pursuits Links 

Website (https://bourbonpursuit.com/) 

Apple Podcast : (https://podcasts.apple.com/us/podcast/bourbon-pursuit/id975392298) 

Spotify : (https://open.spotify.com/show/4h7poSPkcZexijVeTB4aYX) 

Youtube (https://www.youtube.com/bourbonpursuit) 

Instagram (https://www.instagram.com/bourbonpursuit/) 

Twitter (https://twitter.com/bourbonpursuit) 

Facebook (https://www.facebook.com/bourbonpursuit) 

TikTok (https://www.tiktok.com/@bourbonpursuit) 

Reddit (https://www.reddit.com/r/bourbonpursuit/) 

Pursuits Spirit Links 

Website (https://pursuitspirits.com/) 

Behind The Pursuit Podcast :  

Apple (https://podcasts.apple.com/us/podcast/behind-the-pursuit-from-bourbon-to-brand/id1606646437) 

Spotify (https://open.spotify.com/show/4gcToFKyiQITAFULmB5SaI) 

Youtube : ( https://youtu.be/Enn3M-U73CE) 

Links mentation In this Interview: 

Whiskeycast: (https://whiskycast.com/) 

Zapier: (https://zapier.com/) 

Auphonic: (https://auphonic.com/) 

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Check out our website for more information : (https://www.monetize.media) 

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by(PodcastSins.com). 

Copyright CBWG Media Group LLC. 

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