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E214 - Give Them A Reason to Believe: Guy Rozman’s Magic Formula for Killer Ad Copy | with Guy Rozman
Episode 21415th March 2022 • The One Big Tip Podcast with Jeff Mendelson • Everyone has that One Big Tip!
00:00:00 00:28:48

Shownotes

Founder of Mediaflowzz, Guy Rozman, is a digital marketing expert that works with eCommerce brands and tech startups. Guy’s expertise is helping businesses increase their ROI and customer acquisition utilizing his 3 step formula. Guy is also a successful Podcast host at the Customer Acquisition Experience, where he and guests discuss tactics, tools, and frameworks on increasing customer engagement and ROI. Listen as Guy shares his strategy on the One Big Tip podcast. 

Guy Rozman of Mediaflowzz knows how to grow and scale your company with his no-fail, 3 step formula. With a career that began in the Israeli startup space, Guy became an expert at PPC, Google, and Facebook ads. Before Mediaflowzz, Guy worked with Fiverr and Yotpo, where he tapped into and perfected his digital marketing knowledge base.

Then the entrepreneurial bug bit and Guy founded Mediaflowzz, where he helps companies spending over $10K a month scale effectively. What began as a freelance side hustle has now grown to a team of experts that work with businesses across the globe, helping them generate millions of dollars in revenue in the last two years alone. 

Guy understands the nuances of working on a global level. He knows buying trends differ in each region and market. Mediaflowzz ensures that their client’s digital marketing campaign is seamlessly integrated globally. Guy created a proven strategy that he utilizes, so his clients can see an increase in customer acquisition and ROI with every campaign he produces. His framework is based on understanding people's pain points and then targeting them with a message that resonates.

In this episode

  • [1:35] Guy has been involved in several Israeli startups. He explains his background and how he got to where he is today in PPC marketing.
  • [5:53] Guy gives us a look at the marketing framework he developed. It starts with looking at the product, the competition, and the audience.
  • [12:10]  The next step is to use Guy’s magic formula for ad creation: value prop + reason to believe + call to action.
  • [14:09] Guy dives into the concept of a “reason to believe” - what does that mean, and what are some examples?
  • [21:08] What’s the net result of implementing this process? Guy shares specific success stories that garnered excellent results.
  • [25:29] Guy says this process can take a lot of trial and error - but the success at the end is worth it!
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