Links related to this episode:

Get the full Essential Copywriting Skills series here

The Value-First Funnel Strategy

High-Velocity Copywriting

BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

FREE Scientific Advertising by Claude Hopkins

Roy’s Book The Ultimate Selling Story

Subscribe to Roy’s YouTube channel

Subscribe to the Breakthrough Marketing Secrets podcast

Work With Roy

Get Roy’s Daily Emails

Do this right, and it makes your offer the ONLY choice your prospect wants to make…

I consider this to be one of my most powerful skills as a copywriter.

And yet, it isn’t talked about much.

It’s thinking you put in BEFORE you write the copy.

It’s thinking I’ve built into so much of how I assemble my messages.

This thinking sets it up so your prospect HAS TO choose your offer if they want their problem solved...

It’s establishing buying criteria.

Essentially, you’re giving them a shopping list.

It’s what a solution needs to be worth buying.

And it just so happens that it matches your solution perfectly.

Which, when you do it right, makes the sale inevitable.

Check out how to establish buying criteria for your offer, an essential copywriting skill.

Yours for bigger breakthroughs,

Roy Furr