Chris Collins is the Chief Customer Officer (CCO) for Ellucian, a company that develops solutions that power the essential work of colleges and universities. The CCO role is different relative to many others out there, as Chris owns all of Delivery, so everything post sales; the model is fascinating and could be the blueprint for other companies looking to create a similar role.

Chris has significant background in technology, operations, services and all from a customer lens; so you will hear him talk about the evolution of customer experience (CX) and its impact on a business, core competencies needed to deliver against a customer agenda, the impact COVID has had on industry, and more specifics around his role and how that is different relative to other CCOs out there.

We also talk culture change from the customer perspective and how CCOs can influence the transformation.

Chris shares so much practical, real-world experience. He is an amazing leader and role model we can all learn from.