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#79 Shawn Walchef, Cali BBQ Media Founder, on the craft of digital storytelling
Episode 795th November 2020 • Hospitality Mavericks Podcast • Michael Tingsager
00:00:00 00:56:48

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Calling in from San Diego, Shawn Walchef is a true maverick when it comes to scaling a restaurant digitally. Since the pandemic, his restaurant Cali Comfort BBQ has been three times more profitable than ever. Within 12 years, it’s gone from $300,000 losing money each year to making $3.3 million in 12 years. His secret? The smartphone.

It’s common for people in hospitality to work 80 - 100 hours a week, but it just didn’t sit right. It’s time for restaurants to be reconfigured. Digital hospitality has a huge opportunity for all of us to harness. As we learn from Shawn, it takes consistency and time to learn how to craft your digital story to who you serve. Join our conversation as we discuss partnering with digital suppliers, podcasting, mastering digital marketing, and the days of the Yellow Pages. 


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Seth Godin: 

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‘How I Built This’ by Guy Raz: 

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