Does the thought of having to chose one person, or small group of people to aim your marketing towards put you off doing it? You want to sell as much as possible too whoever will buy right?!

It doesn't have to be daunting! I've out together a different approach of working out who your target audience are. Remember, it's not set in stone and you're not saying you'll refuse anyone outside of this group. But you should be aiming your marketing at 'someone'. If you're trying to talk to everyone - you're talking to no one.

Let's talk about it!