Behind every business are the stories of what it took to get there.

In this episode of The Business of Stories, Susan has an honest and unfiltered conversation with Cara Sayer, founder of SnoozeShade, about what scaling really looks like behind the scenes - from product creation and purpose-led growth to overwhelm, setbacks and having her product ripped off by a major supermarket.

You’ll discover:

• The story that kept SnoozeShade at #1 for 16 years
• Why ‘selling more’ is the wrong goal (and what to focus on instead)
• How your values, standards and non-negotiables can become a powerful part of your story
• The uncomfortable truth about building something that lasts
• The difference between a product - and a brand people believe in
• The simple but powerful question to help you uncover the stories you could be telling now

In this honest and thought-provoking episode, Susan reflects on how Cara’s story shows what’s possible when you stay anchored in what matters, and why the stories you share as you grow can become some of your most powerful.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

Check out The Story Source here

Storytelling Mastery here

Download my Be The Guide Masterclass here

Download a free copy of The Business of Stories here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.