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Should you pay to enter podcast awards? I think the answer is sometimes.
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Running them costs money, so painting of your podcast considered isn't automatically a red flag.
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But before you enter, ask yourself what you're actually getting for the money.
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Who's judging the awards? How are the winners selected? Have previous winners
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actually received meaningful recognition or exposure?
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And what happens after you win?
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If an award can give you something useful for your website, media kit,
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social profiles or sponsor pitches, it might be worth entering.
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But be careful if everyone seems to win, or if you're then encouraged to pay
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extra for a winner's package, certificate, badge or promotional bundle.
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There's a big difference between paying to have your podcast judged and paying for recognition.
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I'd also look at the cost. Could that entry fee be better spent on promoting
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your show, improving your production, or simply putting it back into the podcast.
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There's nothing inherently wrong with paying to enter awards.
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Just don't enter because you think winning automatically makes your podcast successful.
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Enter because you think the award is credible, the judging process legitimate
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and the recognition is worth the cost.
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Until the next time, happy podcasting.
