Using PR to raise the profile of financial advisers with David Wright - MAF272

This week let's talk about using PR to raise the profile of financial advisers.

My guest is David Wright.

And this is episode 272 of the Marketing and Finance Podcast.

We chat about:

·      David's background and how he became involved in marketing for financial advisers

·      The power of PR and telling stories that make a difference

·      How to overcome the confirmation bias that paints a poor picture of financial services

·      Avoiding advertorials and focusing on real-life case studies

·      The process M&O Marketing use to turn financial advisers into successful spokes-people

Who is David Wright?

David Wright is Executive Director of Practice Development at M&O Marketing Inc. He helps financial advisers scale their business and produce a greater experience from start to finish.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk