The new normal has stressed the importance of digital marketing — now more than ever. People now go online for almost everything. It is no wonder that more and more businesses need to utilize digital marketing services to get traction.
In this episode, Meredith Kallaher shares her expertise on using social media channels and their digital marketing services to expand your brand's reach and drive more sales. She thoroughly discusses the importance of engaging with your audience online. Meredith also talks about her shift from a CPA at her "dream job" to building her digital advertising agency.
If you want to know how to utilize digital marketing services to engage your audience, expand your reach, and drive sales, this episode is for you!
[02:41] Knowing Your Audience
[07:17] Building Your Campaign
[09:41] Meredith’s Journey In Digital Marketing
[12:21] “And I saw the power to run [a] digital ad campaign on any platform. You really want to analyze the results and all your numbers and that number component plus the creativity and just the magic of Facebook and Instagram ads launched me. I decided to launch my own business. - Click Here to Tweet This
[14:23] Redefining Success: From CPA to Digital Marketer
[23:25] Authenticity in Social Media
[24:53] “No one has to be on social media if they don't want to, and they don't have to share anything that they don't want to share. Now, if you are a business owner, you still don't have to be on social media.” - Click Here to Tweet This
[29:03] Optimizing Social Media for Business
[33:00] “You have to commit to consistency, to showing up, to people knowing that you're going to be there when you say you're going to be there. Promise yourself that you'll be consistent, and you'll engage with people. As they start following you, then you will win as far as building your community.” - Click Here to Tweet This
[34:25] Meredith’s Favorite Social Media Platform
[38:31] Engaging through Facebook and Instagram
[42:31] Growing your Account using the Big Five Strategy
[45:11] Building Your Brand Story
[45:49] “You don't want to talk about negatives all the time. But it is a way to connect.” - Click Here to Tweet This
[48:00] Expanding Reach using Digital Platforms
[54:53] Deriving Sales through Digital Marketing Services
[1:02:04] “Digital ads are an amazing tool. They can really work to enhance your business, reach new people, and make some sales. And you know what, when you have a good offer, and organically people are buying it, we really can use digital ads to explode your sales.” - Click Here to Tweet This
[1:02:50] Optimizing Digital Advertising
Meredith Kallaher is a Facebook and Instagram ad and strategy management expert. She describes her work as creative, strategic, authentic digital advertising to help businesses connect with their ideal customers and exceed their sales goals.
Before building her marketing agency, Meredith had experience in Big 6 accounting and small business ownership. She'd been advertising for locally-owned Miami businesses through her local magazine – The Scout Guide Miami.
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