Do you want to dive deep into the ever-evolving realm of influencer marketing? Then, let's get ready for a thought-provoking and informative discussion on driving business success and navigating the ever-changing landscape of entrepreneurship.
Danica Kombol is a highly accomplished entrepreneur, digital marketing expert, and public speaker. She is the CEO and co-founder of Everywhere Agency, a prominent digital marketing agency based in Atlanta, Georgia. With over 20 years of experience, Danica has established herself as a leading figure in brand strategy, social media marketing, and influencer engagement. In today's episode, let's discover her invaluable insights, innovative approaches, and inspiring journey as we explore the dynamic landscape of digital marketing and the power of influencer engagement.
Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Danica”)
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Danica Kombol is a true pioneer in the influencer marketing space, renowned for her exceptional accomplishments. As the founder and former CEO of Everywhere agency, she played a pivotal role in shaping the industry before its acquisition by MWWPR in 2020. Everywhere agency made waves by holding the Guinness World Record for the most socially networked message. It garnered numerous awards for its innovative storytelling campaigns for Fortune 500 companies.
Recognizing the power of influencers early on, Danica also launched Everywhere Society, one of the first influencer networks. This platform fueled the agency's successful campaigns for high-profile clients such as Macy's, Carter's/OshKosh, Moe's, Newell Brands, Cox Enterprises, and Georgia Pacific.
Also, Danica's remarkable contributions have earned her prestigious accolades, including being named Marketer of the Year by the Atlanta AMA in 2019. The Atlanta Business Chronicle also recognized her as one of Atlanta's "Women Who Mean Business."
WHAT TO LISTEN FOR:
1. What can we learn from a dynamic team to drive business success?
2. What advice do experienced entrepreneurs have for aspiring business founders?
3. What are effective networking strategies and relationship-building techniques in professional conferences?
4. What is Chameleon Collective?
5. What are the strategies for implementing 360 marketing campaigns?
6. How can Monday morning meetings become more insightful and productive?
7. What key considerations are involved in successfully transitioning between business ventures?
[03:23] Danica's Journey of Exploring Curiosity in Influencer and Digital Marketing
[07:02] Entrepreneurial Growth and Leadership in a New Industry: Establishing and Scaling a Business
[08:57] Learning from a Dynamic Team: Insights Gained from Driving Business Success
[12:00] Signature Segment: Danica's LATTOYG Tactics of Choice
[16:48] Networking Strategies and Relationship Building in Professional Conferences
[18:51] Exploring Chameleon Collective
[20:26] Current Marketing Trends and 360 Marketing Campaigns
[23:20] Insightful Monday Morning Meetings
[25:49] Transitioning between Business Ventures: Interlude Before Joining Chameleon Collective
[30:50] Signature Segment: Karan's Take
LINKS FOR [GUEST]:
PEOPLE AND RESOURCES MENTIONED:
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