Abby loves story. So much so that she now uses stories across all of Pet Angel Adoptions' social media platforms. The goals: find the perfect forever home for the cats in their no-kill shelter. And the innovation doesn't stop there. Because another goal is to make sure that the cats don't come back to the rescue.
Pet Angel Adoption is a no-kill cat rescue located in Frankenmuth, Michigan.
Connect with Pet Angel Adoption: https://petangeladoption.com/
Get these amazing interviews sent directly to your inbox: https://totalmichigan.com/join
I don't know if I'm fearless because I do think the hate is pretty
Abby Engel:hard sometimes and I do privately take it pretty hard, but, I still show up
Abby Engel:because it's my job because no one else is gonna do it for the cats.
Cliff Duvernois:Hello everyone and welcome back to another episode of
Cliff Duvernois:Ordinary People, extraordinary Things.
Cliff Duvernois:I'm your host, cliff Dubin, wa.
Cliff Duvernois:You know, when it comes to the world of nonprofits, I love to find those out there
Cliff Duvernois:who are doing things differently, and that is certainly the case with today's guest.
Cliff Duvernois:She's taken this small local cat rescue.
Cliff Duvernois:And connected it with a large base of raving fans from all across the globe.
Cliff Duvernois:Please welcome to the show, the animated Abby Engel from Pet Angel Adoption.
Cliff Duvernois:out of Frankenmuth, Michigan.
Cliff Duvernois:Abby, how are.
Cliff Duvernois:you
Cliff Duvernois:You
Abby Engel:I'm good cliff.
Abby Engel:How are you?
Cliff Duvernois:I'm doing awesome.
Cliff Duvernois:Thank you for asking.
Cliff Duvernois:And I know that Abby Engel isn't gonna be your name for long, cuz
Cliff Duvernois:you just got recently engaged.
Abby Engel:did.
Abby Engel:By the end of this year, I'll be Abby Krieger.
Abby Engel:Thank you.
Abby Engel:I'm so excited.
Cliff Duvernois:there we go.
Cliff Duvernois:So we're talking today about Pet Angel Adoption.
Cliff Duvernois:Why don't you walk us through what Pet Angel adoption is?
Abby Engel:So for 20 years my parents have been running a cat
Abby Engel:rescue and they accidentally started it, um, when I was eight.
Abby Engel:My.
Abby Engel:Parents had some feral cats in our backyard and they had given
Abby Engel:birth and abandoned the kittens.
Abby Engel:And my mom had bottle fed kittens before, so she was like, let's just do this.
Abby Engel:We can take 'em in bottle, feed 'em, find 'em homes, we'll be done with it.
Abby Engel:So of course we took 'em to the local vet to get them vetted because that's what you
Abby Engel:do when you bottle feed kittens everybody.
Abby Engel:And.
Abby Engel:They were like, why do you have so many kittens?
Abby Engel:And my mom explained the whole situation and then the next thing
Abby Engel:she knows, they were like, well, hey, this person found a cat.
Abby Engel:Will you take it?
Abby Engel:And this person found a cat, will you take it?
Abby Engel:And before we knew it, we had cages of cats in my childhood garage
Abby Engel:and my parents said, we can't keep cats in our garage like this.
Abby Engel:So they had a decision to make, which was in one hand, just find all the cats.
Abby Engel:We currently had homes and.
Abby Engel:Call it good and get rid of the cages and be done, or file for a
Abby Engel:non-profit PA paperwork and find a location, and they went with the
Abby Engel:ladder and petting Angel was born.
Abby Engel:We
Cliff Duvernois:so why did they, so let me ask you this question.
Cliff Duvernois:Why go that route?
Cliff Duvernois:Why not just get rid of the cats and say we're out of this business
Cliff Duvernois:versus going into a nonprofit?
Cliff Duvernois:Cuz having a nonprofit is tough.
Abby Engel:I think that's a question you'd have to ask my mom, but if I
Abby Engel:was to answer for her, I would say it's because they're good people.
Abby Engel:There you go.
Abby Engel:I don't think my parents could.
Abby Engel:look
Abby Engel:at all of these homeless cats and kittens and be like, forget you.
Abby Engel:So I truly think that I, I always say to people that I was born to my parents
Abby Engel:because this is what I was supposed to do.
Abby Engel:I mean, God, whatever higher power could have put me with any people.
Abby Engel:And he put me with the two people who started an animal rescue and
Abby Engel:then he like, Poured into me all this compassion and empathy and I'm just
Abby Engel:like, this is where I'm supposed to be.
Abby Engel:And I think that that also plays a part into like who my mom is.
Abby Engel:I mean, cliff didn't mention it, but Cliff also knows my parents very well.
Abby Engel:Cliff was my dad's brother's best friend when they were kids.
Abby Engel:So Cliff knows my dad.
Abby Engel:He knew my parents' probably before I was even around.
Abby Engel:And so he knows who they are and I don't think my parents could
Abby Engel:just not, they love animals.
Abby Engel:My mom specifically,
Abby Engel:As a child, my brother Alex, he's three years younger than I, instead
Abby Engel:of going home after school, we went to the cat rescue because my
Abby Engel:mom was taking care of it alone.
Abby Engel:That was her full-time job.
Abby Engel:She didn't, she was a stay-at-home mom.
Abby Engel:Al my, my dad worked so.
Abby Engel:Stay-at-home.
Abby Engel:Mom became cat rescue and stay-at-home mom.
Abby Engel:So when she would pick us up from school, we went, we went
Abby Engel:to the rescue instead of home.
Abby Engel:So the cat rescue became our playground.
Abby Engel:I remember as a kid we would keep our snow gear at the rescue, like
Abby Engel:our snow pants and our jackets, and our gloves, and our hats.
Abby Engel:And after school, Alex and I would put it all on and the landlord
Abby Engel:outside the rescue would push all the snow in the parking lot.
Abby Engel:The sides of the parking lot and we would dig tunnels and we
Abby Engel:would play in the snow for hours.
Abby Engel:While my mom's meeting with adopters and cleaning cages and doing paperwork
Abby Engel:and all the cat rescue things that you need to do, we would keep our little
Abby Engel:like razor scooters at the rescue and like play on the parking lot.
Abby Engel:So like my childhood memories.
Abby Engel:Are of the cat rescue.
Abby Engel:We now have like free room apartment rooms, but before that it was dog runs
Abby Engel:that we used as the free room rooms.
Abby Engel:And one dog run was quote unquote mine and one was Alex's.
Abby Engel:And we would just.
Abby Engel:Spend time in these runs and we would pretend they're our offices.
Abby Engel:And when adopters would come in, I'd try to convince them to adopt
Abby Engel:a cat from my quote unquote run.
Abby Engel:And Alex would try to convince him to adopt cats from his run.
Abby Engel:And so that was like my introduction to cat adoption.
Abby Engel:When I got older, I got a lot of volunteer hours because I was volunteering at
Abby Engel:a cat rescue every day of my life.
Abby Engel:So I was lucky to get some scholarships and get recognized for volunteer hours.
Abby Engel:And then when I graduated, . I didn't really know what I
Abby Engel:wanted to do with my life.
Abby Engel:I got a degree in communications, which I loved.
Abby Engel:My minor is in P T W, which is professional technical writing.
Abby Engel:I love to write, which I think reflects in my cat biographies
Abby Engel:that I write now at my job, but,
Abby Engel:I also got the job of being the Bavarian Princess here in town in 2018.
Abby Engel:So I needed all of the weekends off in the summer to tour as Princess because
Abby Engel:I had to go and be in parades and represent Frankenmuth, and I couldn't
Abby Engel:find a job straight out of graduation that would give me the time off.
Abby Engel:But my mom needed a rescue worker and I needed a job.
Abby Engel:So the agreement was for my Princess Ray and I would work at Pet Angel
Abby Engel:and then I'd find another job after I gave up my crown at the end of,
Abby Engel:in 2019, well now it's 2023 and I'm
Abby Engel:still.
Abby Engel:. I'm not leaving until the rescue leaves
Cliff Duvernois:with regards to the rescue, it's not just a simple
Cliff Duvernois:process of people walking through the door and picking out a cat.
Cliff Duvernois:There's, you know, application that they've gotta fill out everything.
Cliff Duvernois:Walk us through that
Cliff Duvernois:process.
Abby Engel:Well, actually, I think this is gonna be the
Abby Engel:first place I talk about this.
Abby Engel:I've come up with a new way to describe Pet Angel.
Abby Engel:We're not just like any other animal shelter where you can go in, you can meet
Abby Engel:all of the cats that we have available and pick whichever one you want because,
Abby Engel:That's not realistically how picking an animal works, and I don't think
Abby Engel:that everybody really realizes that you need the perfect match
Abby Engel:for your family, and every cat needs the perfect match for them.
Abby Engel:So that's what we do.
Abby Engel:We help you find your perfect match.
Abby Engel:Instead of just finding a cat, I take into account your other pets, how
Abby Engel:active your home is, how many people you have in your home, what your
Abby Engel:home is like, and what you want in.
Abby Engel:to be able to find the perfect cat for you.
Abby Engel:So if you have, let's say it's just you, just, you Cliff, you
Abby Engel:don't want to have any other pets.
Abby Engel:It's just you.
Abby Engel:You don't plan on having anybody else in your household for the
Abby Engel:next 10 years, and you want.
Abby Engel:, an active, playful cat that'll just interact with you.
Abby Engel:But like you know, you will go interview people all the time.
Abby Engel:So someone who can be independent while you're off doing interviews for
Abby Engel:your podcast, I'd be able to find you a cat that would love to cuddle and
Abby Engel:greet you at the door, but is also gonna be good solo when you're gone.
Abby Engel:They're not gonna like climb your curtains or destroy things.
Abby Engel:But I feel like sometimes when people go into an animal rescue, they see
Abby Engel:that super cute cat in the cage.
Abby Engel:They don't ask oh, what's his personality like?
Abby Engel:Does he like kids?
Abby Engel:Does he like other cats?
Abby Engel:Does he climb curtains?
Abby Engel:What's his history?
Abby Engel:Know that and you don't know that, so you just kinda get thrown in with a
Abby Engel:cat you know nothing about, and then you have to try to figure it out.
Abby Engel:And that's why I don't think adoptions last all the time.
Abby Engel:So we've altered the way that I do my adoptions.
Abby Engel:So let's say you're a family of five coming in to meet cats.
Abby Engel:If I have a cat who doesn't like children, I'm not gonna show you
Abby Engel:those cats, which I think makes sense.
Abby Engel:Now I'm
Abby Engel:not trying to talk shade on other rescues here, but I don't feel
Abby Engel:like other rescues really always take that into consideration.
Cliff Duvernois:Well, I think there's just a a marked difference
Cliff Duvernois:too between people that are just thinking, get the cats outta.
Abby Engel:Mm-hmm.
Cliff Duvernois:without really thinking about the fact that that
Cliff Duvernois:people could take the cat home, like you were talking about before.
Cliff Duvernois:So people look at a cat, they think it's cute, they take it home, but the
Cliff Duvernois:cat wants to have nothing to do with
Cliff Duvernois:the kids.
Cliff Duvernois:Yeah.
Cliff Duvernois:So the kids are crying cuz the cat doesn't wanna play with me.
Cliff Duvernois:The cat's always mean.
Cliff Duvernois:So what do they do?
Cliff Duvernois:They bring the cat
Cliff Duvernois:back Exactly
Cliff Duvernois:right.
Cliff Duvernois:And want to exchange it for another cute one that's in there.
Cliff Duvernois:So with that being.
Cliff Duvernois:How do you go about judging the, I guess, quote unquote personalities of the cats
Cliff Duvernois:to determined, well, this one likes kids.
Cliff Duvernois:Oh, this one likes to be by itself.
Cliff Duvernois:This one needs another cat for companionship.
Cliff Duvernois:How do you go about
Cliff Duvernois:judging that?
Abby Engel:Sometimes it's easy because the cat will be surrendered
Abby Engel:to me with that information.
Abby Engel:For example, I have a cat right now who was surrendered because she did not get
Abby Engel:along with children in the home, so that's why the family couldn't keep her anymore.
Abby Engel:So it's obvious to me she's not gonna do well in a home with children again.
Abby Engel:But I also have volunteers who are my lovely quote unquote Guinea pigs, and.
Abby Engel:I can ask them, Hey, when you came in with your six-year-old
Abby Engel:last week, how did Sonny do?
Abby Engel:And they can let me know.
Abby Engel:Like Sonny doesn't really interact with my six year old when we're at the,
Abby Engel:when we're volunteering, or this one hides whenever he comes into the room.
Abby Engel:So I can figure that out by process of illumination with my volunteers.
Abby Engel:It is hard with dogs because I can't bring a dog into my animal rescue because they.
Abby Engel:Our animal, and we can't just let animals that aren't fully quarantined interact
Abby Engel:with our animals for, illness reasons.
Abby Engel:So for that, I just base it off of personality.
Abby Engel:If they're really, really scared when I walk in the room.
Abby Engel:If a Great Dane walks in the room, they're probably also gonna be really scared.
Abby Engel:If a cat is so shy that like you, they don't come out very often unless they
Abby Engel:eat, drink, or go to the bathroom, they're probably not gonna be comfortable to
Abby Engel:come out to interact around at any dog.
Abby Engel:I have a small dog at home, so sometimes I'll use could
Abby Engel:this cat handle my dog doodle?
Abby Engel:Doodle is not very big.
Abby Engel:If they could handle doodle, I feel like they could handle any
Abby Engel:dog
Abby Engel:, right?
Abby Engel:So I kind of sometimes take that into consideration too.
Abby Engel:But sometimes it's just easy to tell when you interact with the cat.
Abby Engel:I have one right now.
Abby Engel:He's a face biter.
Abby Engel:He's not being mean.
Abby Engel:He just likes to nibble on your face.
Abby Engel:But obviously I'm not gonna give a family with a newborn
Abby Engel:baby a cat that bites faces.
Cliff Duvernois:No, you
Cliff Duvernois:definitely would
Abby Engel:wanna do
Abby Engel:that.
Abby Engel:Some people might though, so I always make sure people know like,
Abby Engel:I don't want you to just find a cat.
Abby Engel:I want you to find your perfect match.
Abby Engel:Cuz like you said, I don't think it's fair for a kid to have a cat
Abby Engel:that hates them and I don't think it's fair to a cat to have a home.
Abby Engel:where they hate someone in the home.
Abby Engel:So I'd rather find that cat home where they like everybody and find you a,
Abby Engel:a cat that would love your kids and wanna sleep in bed with your kids.
Abby Engel:I have cats that'll do that.
Abby Engel:It's just whether or not you like the looks of them, I guess.
Cliff Duvernois:So now what is your track record as far as
Cliff Duvernois:placing cats inside of homes?
Cliff Duvernois:I mean, I don't know if you know exact numbers off the top of your head,
Cliff Duvernois:but I mean, is it like really good?
Cliff Duvernois:Do you see a lot of people bringing their cats back when they're done?
Abby Engel:So when I took over Pet Angel, I did, I do feel like I
Abby Engel:helped change the way that we did adoptions because I saw a lot of
Abby Engel:returns when I first started full-time.
Abby Engel:And one of the things I wanted to do was, Stop returns.
Abby Engel:I wanted to make sure when a cat go goes home, they're going home to
Abby Engel:their forever home unless for like a dire emergency, like an owner
Abby Engel:passes away or something like that.
Abby Engel:And so I did think that that cut back on adoptions a little bit, but it
Abby Engel:also cut back on our return rate which I consider if a cat is adopted and
Abby Engel:returned three weeks later, that's not a true adoption number in my opinion.
Abby Engel:They were returned, so I don't count that as an adoption of the year.
Abby Engel:But the pandemic really did play a really big part into our adoption
Abby Engel:numbers, and it still is today.
Abby Engel:So I didn't really talk about how many adoptions we did last
Abby Engel:year because it was very low.
Abby Engel:And that's because a lot of people, when they went into the
Abby Engel:pandemic and had all this time off.
Abby Engel:They wanted adopted animals and then when they all went
Abby Engel:back to work in 2021 and 2020.
Abby Engel:They all return to the animals, to the shelters.
Abby Engel:So right now the shelters are in a bit of an epidemic ourselves, and I
Abby Engel:don't know if a lot of people know that we are, but we're overcrowded.
Abby Engel:We don't have adoptions.
Abby Engel:We just have more people wanting to bring us cats.
Abby Engel:And we're also now a no-kill state, which means 90% of the animals going
Abby Engel:into kill shelters are not euthanized.
Abby Engel:I'm a no-kill shelter, so that statistic doesn't matter for me.
Abby Engel:But for the state of Michigan, that just means that we eliminated.
Abby Engel:Eliminating of animals, which is great.
Abby Engel:That's what we wanna do.
Abby Engel:We don't wanna euthanize them.
Abby Engel:But we also didn't come up with what we're gonna do with the
Abby Engel:surplus of animals that we now have.
Abby Engel:So all of our animal rescues are
Abby Engel:full.
Abby Engel:Everybody wants to keep bringing us more, which is contributing
Abby Engel:to the dumping of animals now.
Abby Engel:So it's all just bleeding over and is a little crazy right now.
Abby Engel:I do think that's also playing into what I'm calling the epidemic of rudeness.
Abby Engel:The animal welfare world because so many people have animals they
Abby Engel:wanna return, but we're all full.
Abby Engel:So people are getting upset and acting out towards us in the animal welfare industry.
Abby Engel:And a lot of people I know from other shelters in the state are actually
Abby Engel:leaving the industry because it's too emotionally tolling for them right now.
Cliff Duvernois:Sweet Moses.
Cliff Duvernois:Yeah.
Cliff Duvernois:There's a whole other component right there.
Cliff Duvernois:What I'd like to do is I would like to, cuz you were talking before about
Cliff Duvernois:the personality that your cats have.
Cliff Duvernois:Yeah.
Cliff Duvernois:So what I'd like to do is I want to talk to you about how you
Cliff Duvernois:are leveraging social media.
Cliff Duvernois:To get your message out and to connect with your audience.
Cliff Duvernois:Cuz one of the things that you do really well on Facebook,
Cliff Duvernois:I read your post whenever you've got, you know, hi, my name is Timmy.
Cliff Duvernois:Yes,
Cliff Duvernois:and there's some post about, oh, well I like kids and I like to snuggle.
Cliff Duvernois:And you really do an excellent job of painting a personality around a cat.
Cliff Duvernois:Not only to, you know, let people know that, hey, there's, there's
Cliff Duvernois:this, really cute cat here.
Cliff Duvernois:But also get the message out to people that if they are looking for a cat, here's
Cliff Duvernois:one that might be a good fit for you.
Cliff Duvernois:First off, how did you come up with the idea to start giving your, your
Cliff Duvernois:cats these, I guess, backs, stories
Cliff Duvernois:on
Cliff Duvernois:social.
Abby Engel:I call
Abby Engel:' em resumes.
Abby Engel:So the idea was, I don't know if you've seen the little like documents I make
Abby Engel:where it actually looks like a job resume, but every cat at the rescue gets a true
Abby Engel:quote unquote job resume made for them that I handmake and takes a really long
Abby Engel:time , but I do it and it's a resume for them to be your new house cat.
Abby Engel:Um, I came up with it because, . I went to school.
Abby Engel:Well, my minor is professional technical writing, like I said.
Abby Engel:And one of the things that we did in that was make resumes, and that was my favorite
Abby Engel:part of Ptw when I was in college.
Abby Engel:I love making resumes.
Abby Engel:All of my friends, like ask me to help them make their resumes because
Abby Engel:it's like a secret love of mine.
Abby Engel:So I'm like, heck yeah.
Abby Engel:I wanna make resumes all, all the time.
Abby Engel:I love doing this, so I'm gonna make 'em for the cats
Abby Engel:and
Abby Engel:I.
Abby Engel:Personalize it and make it all cute, which is what I love to do, but I also
Abby Engel:get to do it about an animal that I love.
Abby Engel:I don't think a lot of people know how long an animal is with us before
Abby Engel:they go up for adoption, but all the animals have to be quarantined
Abby Engel:for at least 10 days before they can even be considered or moved.
Abby Engel:And I don't put them up for adoption.
Abby Engel:Oh, 10 days is up.
Abby Engel:They're up for adoption.
Abby Engel:I move them out of our isolation room at that point, and I wait until
Abby Engel:they're comfortable in their new environment, whether that's a cage or
Abby Engel:free room, room, something like that, before I put them up for adoption.
Abby Engel:So I usually know them for at least a month
Abby Engel:before.
Abby Engel:And in that month I'm interacting with them from the state of, they're absolutely
Abby Engel:terrified, hissing, growling, hiding when they arrive to their crawling all
Abby Engel:over my lap and cuddling on day 30.
Abby Engel:So I get to know their personality a lot.
Abby Engel:I know their backstory cuz I'm the one that took them in.
Abby Engel:So I can tell you where they came from.
Abby Engel:I can tell you why they were surrendered.
Abby Engel:I know their personality because I've been the one that's working
Abby Engel:with them every day on socializing.
Abby Engel:And I can.
Abby Engel:them, interact with the other cats.
Abby Engel:Oh my gosh.
Abby Engel:They love the other cats.
Abby Engel:Okay.
Abby Engel:They'll do great in a home with other cats.
Abby Engel:You mentioned I do have some pairs.
Abby Engel:It's very obvious which ones don't want to leave each other.
Abby Engel:So when you see that happen, I can say like, okay, these
Abby Engel:guys need to be a bonded pair.
Abby Engel:They won't even, I can't take this one out of the room without the
Abby Engel:other ones screaming their head off.
Abby Engel:They need to be together.
Abby Engel:I think it's just like, you know, when you know a lot of people, it's kinda like
Abby Engel:asking a teacher, like how they make their c lassroom seating chart, they kind of
Abby Engel:get to know the students and know, okay, these two can't sit next to each other.
Abby Engel:I know which two cats cannot be in the same room together, . But
Abby Engel:I also think that that helps a lot with placing em into their homes.
Cliff Duvernois:The added aspect to this as well, is it's more than
Cliff Duvernois:just putting a photo onto facebook.
Cliff Duvernois:Oh, yeah.
Cliff Duvernois:And say, here's a new cat by writing up that cat resume as
Cliff Duvernois:you called it, right there.
Cliff Duvernois:First off, people love your stories.
Cliff Duvernois:because people are liking your posts, they're hearting your posts,
Cliff Duvernois:they're commenting down below.
Cliff Duvernois:They're doing everything, which from a social media marketing
Cliff Duvernois:standpoint, that's what you want.
Cliff Duvernois:You want to put content out there that people are gonna engage with, but these
Cliff Duvernois:people seem to get really emotionally invested in what it is that you're doing.
Abby Engel:Yeah.
Abby Engel:I might be, because I think it's somewhat cats.
Abby Engel:I do think, you know, you bring animals into something and you.
Abby Engel:The animals.
Abby Engel:Because who doesn't look a cute cat?
Abby Engel:I mean, let's be honest.
Abby Engel:Every time you see a cute animal on social media, you stop for a second
Abby Engel:to look before you keep scrolling.
Abby Engel:You gotta, but I also think it's just the story aspect that I bring to it.
Abby Engel:I'm not just here's a cat.
Abby Engel:They're fully vetted, they need a home.
Abby Engel:I'll tell you everything about them, everything that I possibly can because
Abby Engel:I want them, to find the perfect home.
Abby Engel:And I want you to find the perfect cat.
Abby Engel:And I feel like that's the best way to do it.
Abby Engel:Sometimes I feel like I get down on myself, like I don't know what I'm doing.
Abby Engel:I'm full imposter syndrome.
Abby Engel:I guess I, and I get it a lot oh my gosh, how am I any better?
Abby Engel:How, how can I be the person to decide whether or not these people get cats?
Abby Engel:Like, how can I be this judgemental?
Abby Engel:I hate judging people and I'm the one that judges applications
Abby Engel:like, so I hate doing that , but.
Abby Engel:. Other times
Abby Engel:I look at, I read my own bio or I'll read a story that I wrote and I'll cry.
Abby Engel:I'm reading my own writing and I'm tearing up and I'm like, oh my gosh, I guess
Abby Engel:I am kind of good at this.
Abby Engel:Sometimes , so sometimes I feel like everybody I feel like feels like that.
Abby Engel:Like nobody knows what they're doing.
Abby Engel:And I don't want anybody listening to this be like, oh my gosh, Abby
Abby Engel:totally knows what she's doing cuz I'm winging this 100% 24 7.
Abby Engel:But if you tell me something works, then I'm just gonna say, okay, well that works.
Abby Engel:So I'm just gonna keep doing it and this works.
Abby Engel:So I just keep doing.
Cliff Duvernois:Well, I think for any either business or nonprofit out there,
Cliff Duvernois:you kind of have to experiment to find out what it is that's really gonna
Cliff Duvernois:resonate with your particular audience.
Cliff Duvernois:Yep.
Abby Engel:Oh, yeah.
Cliff Duvernois:speaking of audience, let's talk about you and TikTok.
Cliff Duvernois:Okay.
Cliff Duvernois:Because that seems to be where you're really shining.
Cliff Duvernois:Yeah.
Cliff Duvernois:So how, how many people are following you now
Cliff Duvernois:on,
Cliff Duvernois:on
Abby Engel:TikTok
Abby Engel:You wanna get a live number?
Abby Engel:Let me, uh, open up TikTok quick.
Abby Engel:So right now we, 219000.8.
Abby Engel:So 219,800, is that what that is?
Cliff Duvernois:200.
Cliff Duvernois:19,800.
Abby Engel:Yeah.
Abby Engel:Two 19.8 K.
Abby Engel:So
Abby Engel:that's a lot.
Abby Engel:Um, I'm at 5.4 million likes on TikTok as well.
Abby Engel:And would you believe me if I told
Abby Engel:you
Abby Engel:I
Abby Engel:have no idea what I'm.
Abby Engel:That's
Abby Engel:perfect.
Abby Engel:I truly wing a lot of my TikTok, so I have worked with a couple companies now.
Abby Engel:Um, but when I started TikTok, just like everybody else, I downloaded
Abby Engel:during the pandemic, I was staying
Abby Engel:home.
Abby Engel:we were supposed to, but I have an animal rescue.
Abby Engel:We can't just not go to the animal rescue for three weeks.
Abby Engel:I was going in not every day, cuz I wasn't working full days, but
Abby Engel:still to take care of the animals, to check on them, to see things.
Abby Engel:And I'm bored.
Abby Engel:I, the phone's not ringing.
Abby Engel:I have no applications.
Abby Engel:I can't do intakes, I can't do outtakes, I can't do anything.
Abby Engel:So I just made a TikTok of the cat rescue because I'm sitting in the building for
Abby Engel:by myself all day long doing nothing.
Abby Engel:So I'll make
Abby Engel:a TikTok and it.
Abby Engel:People wanted to see my cats.
Abby Engel:People had questions, people wanted to know more about me, so
Abby Engel:I told my story, oh, this is how my parents started my cat rescue.
Abby Engel:Oh, here's this cat.
Abby Engel:This is, and I just explained our rescue, you know?
Abby Engel:Oh, they're all fully vetted.
Abby Engel:Oh yeah.
Abby Engel:Like, no, we're a no kill shelter.
Abby Engel:Oh, yeah.
Abby Engel:They stay with us till they find a home.
Abby Engel:Yeah, we have free room rooms.
Abby Engel:They don't all have to stay in cages.
Abby Engel:People loved it.
Abby Engel:Sometimes I think some people come to my channel just for the cats.
Abby Engel:Sometimes I think people come to my channel just for me, whatever
Abby Engel:you come to my channel to.
Abby Engel:I'm just glad you're there.
Cliff Duvernois:So let's talk about some of the, the real
Cliff Duvernois:tangible benefits of TikTok.
Cliff Duvernois:Have you been able to raise money through TikTok?
Cliff Duvernois:Yeah.
Cliff Duvernois:Have you gained, uh, I don't wanna say notoriety, maybe,
Cliff Duvernois:you know, you've garnered some, some real attention from people.
Cliff Duvernois:Talk to us a little bit about that.
Abby Engel:So there's good aspects of TikTok and there's bad aspects of
Abby Engel:TikTok, so I kinda wanna talk about both.
Abby Engel:The good is we've benefited from it in so many ways, not only from
Abby Engel:being able to reach people globally, like I have followers from the other
Abby Engel:side of the world who send, not even like monetary donations, but
Abby Engel:they'll buy things off our Amazon wishlist and send them to the rescue.
Abby Engel:So we're getting.
Abby Engel:More donations than we ever have before from people all over the
Abby Engel:world who have never heard of us or even know me personally.
Abby Engel:They just wanna send my cats a cat, you know, a cat tree.
Abby Engel:And we love that and
Abby Engel:we
Abby Engel:love to see it.
Abby Engel:I feel like sometimes there's some people who aren't so nice too, see the internet.
Abby Engel:Yeah.
Abby Engel:And so that, I feel it gets hard to show up on TikTok for me, sometimes
Abby Engel:I won't post for a little bit just because I'm a very empathetic person
Abby Engel:and I don't think people realize that.
Abby Engel:I do read the comments, so I'll see something.
Abby Engel:You know, someone could be really great bringing, like it
Abby Engel:brings in a lot of donations.
Abby Engel:So many people from this one video brought,
Abby Engel:but one bad comment, I don't wanna post for.
Abby Engel:So even though it's benefiting my rescue and my cats are seeing success, it's
Abby Engel:i'll, I've cried over comments probably this week alone, people will reach out.
Abby Engel:They don't think I see it.
Abby Engel:They don't, oh, she has 200 followers.
Abby Engel:She doesn't see my dms.
Abby Engel:I see the dms and they're not kind, and I don't answer most of
Abby Engel:the, not kind ones, but I see 'em.
Abby Engel:So it kind of, The two coins.
Abby Engel:I have people from other sides of the world who are reaching
Abby Engel:out, sending donations.
Abby Engel:People who have lived left us in our will, in their wills.
Abby Engel:We don't even know them, and they've left us in their wills.
Abby Engel:I've had adopters find us on TikTok.
Abby Engel:I've gotten to work with amazing brands that all of us use every single day.
Abby Engel:I've made money myself, not only just for the karaoke, but people have paid me
Abby Engel:for who
Abby Engel:I am for.
Abby Engel:And I've never a mil imagined that in a million years.
Abby Engel:But then on the flip coin, I open my comments and people are calling
Abby Engel:me names and saying, I did this in my video, so I'm a bad person, or
Abby Engel:I didn't post, so I'm a bad person.
Abby Engel:And so there's both of it.
Abby Engel:, it's really helping the rescue, but sometimes it's really damaging
Abby Engel:my
Abby Engel:self-esteem and my
Abby Engel:personal worth
Cliff Duvernois:because a lot of who you are.
Cliff Duvernois:Is wrapped up in this because you are literally sharing
Cliff Duvernois:your
Cliff Duvernois:story as
Cliff Duvernois:you
Cliff Duvernois:go.
Abby Engel:Yeah.
Abby Engel:I'm not a character.
Abby Engel:I'm not an actor.
Abby Engel:I'm not
Abby Engel:a fake, I think a character.
Abby Engel:I'm not a, well, I guess I shouldn't say a character in a book.
Abby Engel:I'm not like a made up person that this company has put me
Abby Engel:on to be their spokes model.
Abby Engel:I'm the only employee at Pet Angel.
Abby Engel:I'm the face of the place.
Abby Engel:I am the employee of the place, and I'm also Akel, not Pet Angel.
Abby Engel:I have other things I do in my life too, not.
Abby Engel:Cat rescue related.
Abby Engel:So it's really hard for me to like unravel the two sometimes.
Abby Engel:So if someone gets really upset that I am not taking a cat from them, or I didn't,
Abby Engel:I, their application was denied for some reason, they'll take it out on me.
Abby Engel:And I take that personally.
Abby Engel:So I've been trying to put up some boundaries a little bit on social media.
Abby Engel:Um, like I don't always answer personal dms anymore.
Abby Engel:Um, they have to be directed to like Pet Angels account
Abby Engel:if they're pet Angel related.
Abby Engel:Just to protect myself a little bit more.
Cliff Duvernois:When you were talking before about these negative comments
Cliff Duvernois:that were coming in and how it takes a little bit of an emotional toll
Cliff Duvernois:and you're, you don't post for a week
Cliff Duvernois:mm-hmm.
Cliff Duvernois:, you know, you need to take a break.
Cliff Duvernois:How do you overcome.
Cliff Duvernois:That to get back onto the social media bandwagon, to get back onto TikTok, what,
Cliff Duvernois:what is your thought process that that helps you to flip that switch to say,
Cliff Duvernois:okay, yesterday I wasn't gonna do it, but today I'll do it.
Abby Engel:usually
Abby Engel:an idea
Abby Engel:for a video.
Abby Engel:If
Abby Engel:I don't have an idea for a video, I'm probably not gonna show up if
Abby Engel:I'm having one of those bad days.
Abby Engel:Sometimes I'll be scrolling on TikTok at bed and I'll be like,
Abby Engel:oh my gosh, I love this sound.
Abby Engel:This is what I could do with it.
Abby Engel:Save it.
Abby Engel:And I make it the next day.
Abby Engel:And then it just, I'm okay Again, there's no bad comments on that video.
Abby Engel:I'm okay.
Abby Engel:It, I think it depends on the comments though too.
Abby Engel:If it was something really bad, if they've been continuing, I'm gonna probably
Abby Engel:not post for a little bit because I want that person to kind of forget I
Abby Engel:existed before I start posting again.
Abby Engel:I do block people, but people don't care if they make a
Abby Engel:second profile and find you.
Abby Engel:There's hate watchers.
Abby Engel:They count as a view, so thanks for the view, but sometimes I wish people
Abby Engel:wouldn't leave comments that are mean.
Abby Engel:If you don't say anything, if you don't have anything nice to
Abby Engel:say, don't say anything at all.
Abby Engel:Should be a rule still.
Cliff Duvernois:so TikTok has actually had a lot more benefits.
Cliff Duvernois:For the rescue.
Cliff Duvernois:Yes.
Cliff Duvernois:And there's definitely has been a benefit to, you know, for fair lack
Cliff Duvernois:of a better term, for being fearless.
Abby Engel:Yeah.
Abby Engel:To
Abby Engel:go
Cliff Duvernois:TikTok, cuz not a lot of people would do that.
Abby Engel:I don't know if I'm fearless because I do think the hate is pretty
Abby Engel:hard sometimes and I do privately take it pretty hard, but, I still show up
Abby Engel:because it's my job because no one else is gonna do it for the cats.
Abby Engel:So if I don't like, we'll lose all of these followers.
Abby Engel:We lose all of these donors and I feel like it's kind of riding
Abby Engel:on me to, to keep 'em entertained so they'll keep helping us.
Abby Engel:I think that it's like a give serve.
Abby Engel:I give them the cat content, they give us donations,
Abby Engel:but
Abby Engel:it
Abby Engel:works out.
Abby Engel:There are some really great people.
Abby Engel:I've met some people on TikTok that I wouldn't have known
Abby Engel:otherwise, and now they're like, I've never met them in real life.
Abby Engel:We just talk on social media because they've become great
Abby Engel:supporters of our rescue.
Abby Engel:I'm sure they're listening to this cuz they support us so much.
Abby Engel:They'll listen to anything I post.
Abby Engel:Anything that has to do with the cat rescue, they'll be there.
Abby Engel:So I'm sure they, they're listening.
Abby Engel:They're like, yeah.
Abby Engel:Oh
Abby Engel:my
Abby Engel:god,
Abby Engel:that's
Abby Engel:me.
Abby Engel:It is you.
Abby Engel:Hi Stephanie
Cliff Duvernois:me.
Cliff Duvernois:Oh,
Abby Engel:Oh, that's so wonderful.
Abby Engel:Being able to create relationships media like that.
Abby Engel:Yeah.
Abby Engel:And I don't even know them.
Abby Engel:They just love our rescue, love what we do, and they're there for us.
Abby Engel:And I mean, we had a, I have two cats, their names Sonny and Bunny last
Abby Engel:year.
Abby Engel:They had
Abby Engel:to have, they have.
Abby Engel:I think
Abby Engel:it's pronounced
Abby Engel:periodontal disease.
Abby Engel:And they had to have full dental work done, teeth pulled.
Abby Engel:Bunny got most of his teeth pulled during the surgery and we found
Abby Engel:out they had it and they needed the surgery pretty quickly.
Abby Engel:And we did not have the money for two cats to get dental surgery at the same time.
Abby Engel:And I made a TikTok about it and by the end of the day, I had enough money
Abby Engel:for both of those cats to get their
Abby Engel:dental surgery
Abby Engel:plus
Abby Engel:more.
Abby Engel:So
Abby Engel:I'm able to get things.
Abby Engel:Never before were possible
Abby Engel:because of TikTok.
Abby Engel:Like Bunny and Sunny would've had to wait months before for us to raise enough
Abby Engel:money for them to get that surgery, and I was able to schedule it the next day.
Abby Engel:I don't really wanna talk about f I P a lot because it's really complex and
Abby Engel:I definitely cry when I talk about it.
Abby Engel:But f i p is a really bad fatal disease that is kind of coming up
Abby Engel:in the cat rescue world right now.
Abby Engel:If you're worrying about it for your animal, you don't need to.
Abby Engel:It usually only happens when there's a lot of animals that are together.
Abby Engel:It has to do with the feline coronavirus.
Abby Engel:It's very complex.
Abby Engel:You can look it up if you want.
Abby Engel:It's called F i P but it hit our rescue two years ago.
Cliff Duvernois:ago.
Cliff Duvernois:Oh,
Abby Engel:And we lost a couple cats to it.
Abby Engel:A few of them are very dear to my heart.
Abby Engel:My bottle feed babies, my, that eye bottle fed had 'em, um, I lost one
Abby Engel:of them and two of them are now our office cats there, f i p survivors.
Abby Engel:But because of TikTok, I believe those cats survived.
Abby Engel:F i p.
Abby Engel:because I wouldn't have been able to afford the medication.
Abby Engel:It is so, so expensive.
Abby Engel:We currently have a cat who has f i p, she's in foster care.
Abby Engel:She is on the medication, but it's very expensive and I don't think we'd be able
Abby Engel:to even do this medication and save their lives if I didn't have TikTok followers
Abby Engel:who
Abby Engel:are
Abby Engel:giving
Abby Engel:us
Abby Engel:views, which is giving us donations.
Cliff Duvernois:So I think it's safe to say that making that
Cliff Duvernois:investment into creating these little short videos on TikTok,
Cliff Duvernois:creating
Cliff Duvernois:this
Cliff Duvernois:content,
Cliff Duvernois:sharing the
Cliff Duvernois:story, has
Cliff Duvernois:paid off
Cliff Duvernois:for
Cliff Duvernois:you in
Cliff Duvernois:spades.
Abby Engel:TikTok has saved cat's lives for sure, at my cat rescue, and
Abby Engel:I don't think that people realize it.
Abby Engel:Like, I don't think, when people watch my TikTok, they're like, oh,
Abby Engel:I just, I'm making a difference.
Abby Engel:But you are like, you truly are.
Abby Engel:When people leave, like a comment that spikes the video
Abby Engel:when people
Abby Engel:like
Abby Engel:the
Abby Engel:video
Abby Engel:that spikes the video,
Abby Engel:like all
Abby Engel:of
Abby Engel:it's
Abby Engel:helping.
Abby Engel:I don't think yeah, just
Abby Engel:watching
Abby Engel:it, it helps.
Abby Engel:I don't joke when I say like a dollar donation.
Abby Engel:If you make $1 donation on Facebook, we get that whole donation from Facebook.
Abby Engel:They don't take a portion of a donation made through there.
Abby Engel:So that, or like PayPal or something like that, that $1 is making a huge
Abby Engel:difference because you know, 50 people can make a $1 donation and that's $50.
Abby Engel:So I don't think people realize like, yeah, you know, one view, one full,
Abby Engel:watching a TikTok on one full video might give them 1 cent, but that's
Abby Engel:5,000 people doing that at once.
Abby Engel:That's.
Abby Engel:Money in
Abby Engel:an hour.
Abby Engel:So it helps
Abby Engel:and
Abby Engel:everything
Abby Engel:helps.
Abby Engel:And I, I appreciate TikTok.
Abby Engel:I really do.
Abby Engel:I know I was talking trash on it.
Abby Engel:Sometimes it really is hard sometimes to just show up on it every day,
Abby Engel:but I'm finding ways to manage it.
Abby Engel:One thing
Abby Engel:I have
Abby Engel:been doing
Abby Engel:is Bulk making my tos so I don't have to show up on TikTok
Abby Engel:every day to make a video.
Abby Engel:I can just make four in one day and then I don't have to make a
Abby Engel:video for three days, and that's
Abby Engel:been helping me a lot.
Abby Engel:Yes.
Abby Engel:Don't have to get myself fully ready and show up on camera when I'm not feeling it.
Cliff Duvernois:please.
Cliff Duvernois:Certainly.
Cliff Duvernois:Abby, for our audience, if anybody's listening to this and they want to
Cliff Duvernois:connect with you, learn more about Pet angel adoption, maybe even find you on
Cliff Duvernois:tikTok and leave you a nice comment,
Cliff Duvernois:, Abby Engel: Yes, please.
Cliff Duvernois:So I am Ace Engel, which is just a C E E N G E L on all social media platforms.
Cliff Duvernois:And then Pet Angel adoption is just pet angel adoption on TikTok.
Cliff Duvernois:It's just me.
Cliff Duvernois:Pet Angel does not have their own TikTok.
Cliff Duvernois:It's my TikTok.
Cliff Duvernois:We are one , which is just the Ace angle.
Cliff Duvernois:Um, and then on Facebook it's just Pet Angel, cat Adoption and Rescue.
Cliff Duvernois:I don't use my personal Facebook for like cat stuff, so don't look me up on there.
Cliff Duvernois:Just look up Pet Angel's account.
Cliff Duvernois:I'm the one that answers everything on there.
Cliff Duvernois:And for our audience, you can go to total michigan.com.
Cliff Duvernois:Click on Abby's interview and get all the links that she
Cliff Duvernois:shared with us today in the show.
Cliff Duvernois:And please take a moment to donate to their great cause.
Cliff Duvernois:If you are interested in having these stories sent directly to
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Cliff Duvernois:are doing really extraordinary things.
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