I had the good fortune of being introduced to Brock Cannon through a good friend. I'm SO glad he introduced us. I'm definitely a fan of The Switchback Approach. You might think I sound a bit like a nutty fan or over-zealous reader, but I absolutely LOVE Brock's approach to helping people achieve their goals. I often waffle between goals and intentions. I totally get the value in setting a concrete, tangible goal. I also know the value in setting intentions (which to me is a gentler approach and implies a lot of TRUST). Brock's approach to goals has totally shifted that for me. Questions I asked Brock: What is the Switchback Approach What made you decide to write a novel (as opposed to a business book) What is your current business? How do you work with clients? What are your plans for taking for your business this year? What You're Going to Learn: Why Brock has his clients ADD something into their lives first as opposed to taking something away How he helped a client lost 30 lbs. with this method Why I became a super excited fan of Brock & The Switchback Approach How you can apply the Switchback Approach to your own life to reach your goals How you can get a FREE copy of the book! Where to Connect with Brock Twitter | Facebook | Website