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072: Being Digital vs. Doing Digital
Episode 72 • 9th March 2020 • Retail Transformation Show with Oliver Banks • Oliver Banks
00:00:00 00:30:44

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Digital has transformed retail - and will continue to do so. But, in many ways, digital has provided a fog that has confused some retailers and caused them to launch into doing many "digital" things. But this episode's special guest, Lee Woodard, believes there is a difference between truly "being digital" and just "doing digital" - and this is critical to understand.

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