Halal meat accounts for 30% of lamb sales, according to AHDB's recent consumer insight work. Joining David Eudall to look at whether farmers could benefit from finding out more about the sector and its requirements are Senior Halal Sector Manager, Awal Fuseini, and Retail & Consumer Insight Manager Vanessa Adamson.

Plus, would you be happy if someone bought you a ladder?

Anyway, back to the important stuff:

Consumer insight: Halal retail and consumption trends 2024 | AHDB

Opportunities in halal | AHDB

What’s most important to consumers of halal meat? | AHDB

If you want to get in touch with the Agonomics team, please email: agonomics@ahdb.org.uk

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