Alex Coleman dives into building a future-of-work startup that on boards more people into the trades. He disputes the notion of the top-of-funnel problem and discusses his customer discovery path.

In this episode we dive into:

• What Alex started Faraday
• How Faraday picked HVAC as a place to start
• A unique set of customer targeting related to recent trends in Private Equity
• How the trades are modernizing and becoming a technology oriented career

Check out Faraday Careers at https://www.faradaycareers.com