Artwork for podcast HR Tech GTM
Alex Coleman - On boarding people into the Trades
Episode 923rd August 2022 • HR Tech GTM • EJ Lawless
00:00:00 00:34:46

Share Episode


Alex Coleman dives into building a future-of-work startup that on boards more people into the trades. He disputes the notion of the top-of-funnel problem and discusses his customer discovery path.

In this episode we dive into:

  • What Alex started Faraday
  • How Faraday picked HVAC as a place to start
  • A unique set of customer targeting related to recent trends in Private Equity
  • How the trades are modernizing and becoming a technology oriented career

Check out Faraday Careers at