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81. Céleste Refn - Branding and Content Trademarks and Intellectual Property Rights
Episode 817th August 2019 • University of Adversity • Lance W Essihos
00:00:00 00:41:42

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In this episode, Lance and Céleste Refn talk about her mission to inspire people to understand and appreciate the importance of protecting your business’s intellectual property rights and content and thus, your livelihood. 

Céleste has been fascinated by the law since an early age, and for good reason: her maternal grandfather founded his own legal empire, practicing under the name of Reumert & Partnere, later known as Kroman Reumert.  Later in her life, after failing to find the same sense of zeal and duty in other career paths, she found herself again drawn to the law, completing a Master’s Degree in Law (LLM) at the University of Copenhagen. After more than three years with the Artists Legal Aid in Copenhagen, she felt compelled to start GRAND IPR®️.

Today, her vision, commitment, and expertise combine to help small-to-medium sized businesses feel confident trademarking their brand and content, empowering them with peace of mind and true protection. Céleste helps ambitious creatives & innovators protect their Intellectual Property. Through her expertise, she is able to speed up the process so that her clients do not have to spend 6-12 months dealing with the paperwork and legal jargon.

She is also a public speaker and loves to speak about copyrights & trademarks. Furthermore, she has written a book titled “Control Your Own Copyrights, Trademarks & More…” that will be published this year.

Céleste tells listeners: “You take your ideas and work seriously. It’s worth protecting.”


  • Importance of protecting the rights to your original ideas, branding and content
  • The difference between trademarks, copyrights and intellectual property rights
  • Basic international and local laws regarding registering trademarks

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About University of Adversity Podcast

Learn how to overcome failure and tragedy, while becoming your best self with the University of Adversity podcast. Join your host Lance Essihos as he interviews successful individuals that have fought the hard battles to overcome life’s obstacles. Lance started the University of Adversity podcast after overcoming his own adversities shared in episode 01. 

Join him and thousands of other entrepreneurs in learning how to use Adversity as a fuel to ignite your inner flame and live the life you have always desired. Tune in weekly for a dose of positivity, strength, and real-life practical advice to achieve your life goals.



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