Do you think about return on ego, or do you think about return on investment? Do you like that dopamine rush you get every time you open your social media accounts? Do you count your likes, shares, comments, or connections? These vanity metrics are the Return on Ego that many people value so much. In this episode, Phil Gerbyshak, a sales coach, explains the difference between Return on Ego and Return on Investment and why you should focus on the latter. Tune in to this episode and connect with Phil and Patty as they share their wisdom with you.