Artwork for podcast Podcast Launch Strategy
Is it Worth it to Have a Podcast?
Episode 35th December 2021 • Podcast Launch Strategy • Dimple Dang
00:00:00 00:14:20

Share Episode

Shownotes

Podcast Coach Dimple Dang shares "Is it Worth it to Have a Podcast?" Thinking of starting a podcast? Learn if launching your own podcast show is worth it?

LAUNCH YOUR PODCAST MASTERCLASS

There are definitely advantages to having your own podcast show. Learn how to launch your first podcast. Sign up for my "Launch Your Podcast Masterclass" for podcasting beginners who want to launch a captivating show.

REQUEST A FREE CONSULTATION

Request a free 15-minute consultation to discuss your podcast launch strategy or if you have questions about my "Launch Your Podcast Masterclass." Email me at: dimple@mesmerizingmarketing.com

SUBSCRIBE TO MY OTHER PODCAST (MESMERIZING MARKETING™)

Visit the podcast website to check out all the episodes

Subscribe to the Mesmerizing Marketing™ on Apple Podcasts or Spotify

Connect with Dimple

Visit my website to learn about my upcoming "Launch Your Podcast" Masterclass and other events.

Follow me on Instagram, My Handle is @shewearsstilettos

Follow Dimple on Clubhouse

Follow Dimple Mesmerizing Marketing™ Club on Clubhouse

Email: dimple@mesmerizingmarketing.com (Email me to request a marketing consultation or podcast guest requests)

Resources for Launching Your Podcast and Live Show

Join my next Launch Your Podcast 1-Day Masterclass, visit this page. If you miss this class, email me to find out when the next one is: Email: dimple@mesmerizingmarketing.com

For a recording studio for both audio and video or just audio, I love Riverside.FM.

For a hosting platform, I love Captivate.FM, has great analytics and includes a modern-looking website, and has amazing marketing tools.

For editing your platform, Descript.com is amazing. You can add your intro/outro and edit out filler words. It even allows you to easily edit your videos.

For live-streaming to multiple platforms, use Restream.io

For note-taking and show notes transcriptions and so much more: Otter.ai

Hello Woofy AI-Powered Social Media Marketing Platform (Listen to episode 26 to learn more)

Listen to episode 10 and episode 33 to learn more about Otter.ai

Creating Beautiful Graphics for your podcast and podcast cover: Canva.com

You can download additional free resources here.

Need hosting for your WordPress website, check out Bluehost, they include SSL certificates in most of their hosting plans.

*Some of these links may be affiliate links*

Transcripts

Speaker:

Welcome to the podcast launch strategy podcast, where we take a deep dive into

Speaker:

the latest podcast, launch strategies and tactics to help you launch a

Speaker:

successful show and grow your podcast.

Speaker:

Hi, I'm temple dang.

Speaker:

I'm an online marketing expert podcast.

Speaker:

And the host of the mesmerizing marketing podcast.

Speaker:

I love helping others share their message globally to build

Speaker:

a profitable personal brand.

Speaker:

That is mesmerizing.

Speaker:

All right, let's get this podcast started.

Speaker:

Hello.

Speaker:

Everyone said today, we're going to be talking about a question.

Speaker:

I get a lot from people that message me on my other podcast, which

Speaker:

is called mesmerizing marketing.

Speaker:

Again, mesmerizing marketing.

Speaker:

You guys can check that out.

Speaker:

I will link it in the show notes, the question that I get is, people always want

Speaker:

to know is starting a podcast worth it.

Speaker:

Right.

Speaker:

And I think when that question comes up, You have to think about.

Speaker:

Is it worth it to you?

Speaker:

Well, what's your expectation?

Speaker:

What are you trying to get out of having a podcast?

Speaker:

And, let's talk about that a little bit.

Speaker:

So if your intention for having a podcast is because you want to build

Speaker:

a show that, gets a lot of reach and builds up an audience, and you want to

Speaker:

be able to have sponsors Is it worth it?

Speaker:

Yeah.

Speaker:

It's it is worth it, but is it going to be easy or an overnight thing?

Speaker:

No.

Speaker:

So I just want to be real here with you guys and, let you know that podcasting

Speaker:

is a long-term game, but is it worth it?

Speaker:

If you're asking me that question, is it worth it to me?

Speaker:

I would say absolutely 110%.

Speaker:

It is worth it.

Speaker:

And I absolutely love podcasting.

Speaker:

And in fact, I love it so much.

Speaker:

You know, I have multiple shows, so this is not my only show, like I mentioned,

Speaker:

and there's a couple of other ones that I'm going to be launching as well.

Speaker:

So it's worth it.

Speaker:

And this is why, I want to share with you guys, why it's worth it to me to give

Speaker:

you guys a little bit more perspective.

Speaker:

And then we can talk about why it would be worth it to you or not worth it to you.

Speaker:

All right.

Speaker:

So for me, Is it worth it?

Speaker:

Yes.

Speaker:

For one I've wanted to have a podcast.

Speaker:

for the longest time, it's like probably over six or seven years ago that I

Speaker:

wanted to launch my show and, life gets in the way and you get busy and

Speaker:

then you kind of forget about it.

Speaker:

So it's something I've had on my to-do list for awhile.

Speaker:

And, they say that timing is everything.

Speaker:

And timing is everything.

Speaker:

So when the time was right, you know, and launched my first show, and this is

Speaker:

my second show, and I'm going to have a third, a fourth and a fifth, right.

Speaker:

I'm going to be building my podcast empire, and there are definitely

Speaker:

advantages to having your show.

Speaker:

What I like about having my own.

Speaker:

Then it helps build my credibility in my niche.

Speaker:

So I'm a marketing expert and I also am a legal marketing expert.

Speaker:

So for example, for the legal part of it, I'm probably going to

Speaker:

have another show for that because it's a totally different audience.

Speaker:

But in general, Having my own show, especially a show on marketing.

Speaker:

It allows me to showcase my expertise and my skills, and that is what you need to do

Speaker:

because no one is Randomly going to come to you and say, Hey, I want to hire you.

Speaker:

I want to work with you unless maybe it was a referral, then that's possible.

Speaker:

Or maybe you have done a great job of creating a lot of content out

Speaker:

there and they saw your Instagram.

Speaker:

Are your tech talks are your YouTube videos, right?

Speaker:

Are your Facebook lives and Instagram lives, or maybe they've heard you

Speaker:

speak on social audio on rooms, like clubhouse or on wisdom, but they're not

Speaker:

just randomly going to come to you out of the blue and decide that they want

Speaker:

to work with you, unless maybe yeah.

Speaker:

If you're a big celebrity, you know, like Gary V that would be a different style.

Speaker:

But by having your own show, you have the ability to showcase your skills.

Speaker:

And that is why when you have your own shell, I always tell

Speaker:

everyone, even if you have a show where you always have guests on.

Speaker:

Either have another podcast that's independent of that one, where you

Speaker:

get to showcase your skills and your expertise are even if you have a show

Speaker:

where you interview guests, you don't always have to interview guests.

Speaker:

Right?

Speaker:

You can even do some soul episodes where you talk about one specific

Speaker:

topic and you give your expertise.

Speaker:

On it, you can do that.

Speaker:

So the other thing is when you have your own podcast, other people come to

Speaker:

you and they start saying, Hey temple, would you like to be a guest on my show?

Speaker:

And the biggest advantage of being a guest on other people's show is

Speaker:

that you're opening yourself up.

Speaker:

To an audience that is completely different than the audience that you have.

Speaker:

And this is a brand new audience that maybe before they didn't

Speaker:

know who you were, but now they're going to know who you are.

Speaker:

And as a result, it's also going to help you increase your subscribers

Speaker:

and your fans for your own podcast.

Speaker:

Right.

Speaker:

So a great way to get on other podcasts is to have your own podcast.

Speaker:

First, if you try to get on other podcasts, some people are going to say

Speaker:

yes, but some people are going to want to know how do you sound, are you good at

Speaker:

answering questions or are you rambling on they want a little more information

Speaker:

because if they've built up a quality show, they obviously want quality guests.

Speaker:

And if you have appeared on certain podcasts, you can use that.

Speaker:

But.

Speaker:

Putting on your website, I've appeared on this show and this show and this show,

Speaker:

and you can put a link to those episodes and then people can listen to those

Speaker:

episodes and they can see your expertise.

Speaker:

They can see how you sound and they can invite you to be on, their show as well.

Speaker:

The other thing about is a podcast worth.

Speaker:

It It's worth a two because you can be very strategic and

Speaker:

you can use your podcast as.

Speaker:

Lead generation tool to offer anything to your audience.

Speaker:

in fact, your audience wants you to offer something because if they do enjoy

Speaker:

your show and they enjoy your content, they probably want more from you.

Speaker:

So on your show, don't be afraid to ask them to.

Speaker:

Subscribed to your email list are offered like a free PDF that you created

Speaker:

for them that they can download are to join your Facebook community or discord

Speaker:

community, and even invite them to a free webinar are if you have a paid

Speaker:

masterclass, it's a perfect opportunity.

Speaker:

To tell your audience what you're up to and how you can help them elevate

Speaker:

their skills to the next level with, the teachings that you offer and the

Speaker:

wisdom that you can bring to the table.

Speaker:

All right.

Speaker:

So now let's talk about a podcasting is worth it for you.

Speaker:

So for you, here's the thing you have to go into podcasting

Speaker:

for the right reasons and.

Speaker:

It's only going to work.

Speaker:

Then if you're going into podcasting for the wrong reasons, like, immediately

Speaker:

you think you're going to get.

Speaker:

Big clients out of it, or immediately you're going to be,

Speaker:

asked to get sponsors and all that.

Speaker:

I mean, that's not very realistic now doesn't happen where you can get

Speaker:

sponsors within the first few months.

Speaker:

Yeah, absolutely.

Speaker:

It does happen, but I also don't want to give false expectations where, okay.

Speaker:

You only have three or four episodes out and you know,

Speaker:

you're expecting to make money.

Speaker:

But there are other ways to make money.

Speaker:

And that's my offering your products and services on your show.

Speaker:

And that's what I recommend that you do.

Speaker:

And then is it worth it?

Speaker:

You know, it is a time commitment, but you know, it doesn't have

Speaker:

to be a huge time commitment.

Speaker:

You get to decide the frequency of your show.

Speaker:

You get to decide if you want to have a show that you release one episode of.

Speaker:

And maybe that episode is like 15 to 20 minutes.

Speaker:

So that shouldn't be too difficult.

Speaker:

Are you get to decide if you want to have a show that maybe you released

Speaker:

two episodes a month, or maybe you want to release two episodes

Speaker:

a week and you want to be more aggressive, it's completely up to you.

Speaker:

And when you want to record it's up to you as well, because if you're doing a show

Speaker:

that's solo, you could record at midnight.

Speaker:

If you want to, you could record at 5:00 PM.

Speaker:

Right.

Speaker:

All you need is the right equipment and you just hit the

Speaker:

start button and you can record.

Speaker:

And that's the beauty of it.

Speaker:

You can even take your microphone with you when you're traveling and you can

Speaker:

still record your podcast episodes.

Speaker:

So, is it worth it?

Speaker:

Yeah, it's worth it.

Speaker:

a couple of reasons why it's worth it is that it's going to.

Speaker:

Increase your credibility.

Speaker:

It's going to increase that know like, and trust factor.

Speaker:

It's going to allow you to be seen in more places and to broaden

Speaker:

the audience that you have.

Speaker:

And certain episodes, are going to rank on page one of Google.

Speaker:

And when someone does a search for you, they're going to see that you

Speaker:

have been on all of these podcasts, or maybe you have your own show

Speaker:

and they can go listen to that.

Speaker:

And that gives you social.

Speaker:

And social proof is great.

Speaker:

It's like a testimonial, right.

Speaker:

And everyone knows how important testimonials are.

Speaker:

So think about it that way.

Speaker:

And then the other thing is, if you are strategic about it, you

Speaker:

can really leverage podcasting as an entire marketing strategy.

Speaker:

And that is something that I teach.

Speaker:

One-on-one like if someone wants to work with me, one-on-one we do a VIP day.

Speaker:

I teach them how they can use their podcast to leverage their

Speaker:

entire business for success.

Speaker:

And to set it up in a way that they can tie everything together and they

Speaker:

can be more efficient, have more time, but they can create something that's

Speaker:

going to be sustainable for the future.

Speaker:

So that's really important.

Speaker:

So I say it's definitely worth it.

Speaker:

However, when it comes to you, no one else can decide if it's worth it

Speaker:

to you or not accept for yourself.

Speaker:

So I think you just have to do your homework.

Speaker:

You have to do a little bit of soul searching and then you'll know if

Speaker:

it's the right thing for you or not.

Speaker:

And whatever you decide, even if you're not ready yet, it is okay.

Speaker:

Because when you're ready, you're going to know.

Speaker:

But in the meantime, You can be a consumer and you can consume, so many

Speaker:

different podcasts that are out there and you can learn, you can educate, you

Speaker:

can grow and expand your horizons and you can, you know, have more wisdom.

Speaker:

And I also wanted to let you guys know.

Speaker:

, something that I've been doing that I'm really excited about

Speaker:

is that I have put together.

Speaker:

Launch your podcast one day live masterclass, and I've had a couple

Speaker:

of these already and everyone who joined absolutely loved it.

Speaker:

I've got a ton of testimonials and it is something where we go five hours where we

Speaker:

go through the entire process of getting.

Speaker:

, launched from a to Z.

Speaker:

What do you need to know about equipment, about interviewing

Speaker:

about , how to get your podcast out there to all the different platforms,

Speaker:

how to market it and promote it.

Speaker:

How do you even set yourself up to get sponsors for the future?

Speaker:

I mean, that just blank one-third of it.

Speaker:

There's so much more, but if you guys want to learn more about that,

Speaker:

you want to be a part of that.

Speaker:

All you have to do is go to the show notes.

Speaker:

And this episode, and then there'll be a link that you can click on for the

Speaker:

one day launch your podcast masterclass, and you can see what's being offered.

Speaker:

And the cool thing is it's going to have a follow-up session as well.

Speaker:

And, you get a lot more than just that.

Speaker:

So go check it out.

Speaker:

And I hope that, you know, you have been inspired to start thinking about

Speaker:

launching your own podcast and whether it's worth it or not, you may never know.

Speaker:

What it's going to be worth to you until maybe you launch your show, you

Speaker:

launch your show, you are consistent and you do it consistently, you know,

Speaker:

for six to 12 months, I think you've got to give yourself that time.

Speaker:

I think one of the mistakes, a lot of podcasters make is

Speaker:

that they quit way too soon.

Speaker:

And any time you quit anything way too soon, you're not going to succeed.

Speaker:

Podcasting is very much like entrepreneurial.

Speaker:

How many entrepreneurs do you know that quit?

Speaker:

And they just gave up.

Speaker:

But think about all of the big entrepreneurs that have billion

Speaker:

dollar businesses right now, how many times did they fail?

Speaker:

And then they kept going and they kept starting over and over

Speaker:

again, you can do the same thing.

Speaker:

If you're committed to your success, you're going to do what it takes.

Speaker:

And if you fail, you're just going to learn valuable lessons from

Speaker:

those failures, and then you're going to turn them into wins.

Speaker:

So I can't wait to see that.

Speaker:

I would love to hear from you guys on how else I can support you.

Speaker:

And if you are thinking about.

Speaker:

Watching your show.

Speaker:

You're not sure if you need more one-on-one attention or if you

Speaker:

want to join my masterclass, I do give a free consultation.

Speaker:

So feel free to send me an email and reach out with any questions.

Speaker:

I will see you guys next time and don't forget by the way to go check out my

Speaker:

other show, mesmerizing marketing, because you're going to love it guaranteed.

Speaker:

And I'm going to link it in the show notes for you, and I'll see you later.

Speaker:

Thank you for listening to the podcast launch strategy podcast.

Speaker:

If you found this episode valuable, please subscribe to the show and go

Speaker:

ahead and download some more episodes and share my podcast with your friends.

Speaker:

I would be so grateful if you could take a moment to leave a positive review

Speaker:

and also visit my website, www dot podcast, launch strategy, podcast.com.

Speaker:

Did check out all of my episodes to connect with me on social media

Speaker:

and learn about my launch, your podcast masterclass, a comprehensive

Speaker:

six hour masterclass to help you launch and monetize your first show.

Speaker:

Make sure you check out the show notes.

Speaker:

If you love marketing strategy, go check out my main podcast, mesmerizing

Speaker:

marketing, cause I know you'll love it.

Speaker:

Happy podcasting.

Links