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AI For Podcasters (Part I) 26 Resources
Episode 95023rd September 2024 • School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast • Dave Jackson
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Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are.

We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back.

Above all, NEVER have AI make content that is made public without human interaction.

Full description at schoolofpodcasting.com/950

Check out this video of Castmagic picking out the companies and URLS for this episode (there are quite a lot).

Question of the Month

Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27

Click Here to Upload/Record Your Answer

Question of the Month

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

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Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

  1. School of Podcasting Website : Dave Jackson's website for podcast consultation.
  2. Music Radio Creative : Associated with Mike Russell, one of the guest experts in AI.
  3. Red Hat Media : Associated with Larry Roberts, another guest expert in AI.
  4. AI Goes To College : Associated with Craig Van Slyke, another guest expert in AI.
  5. 11 Labs : A tool for generating AI voices, used by Dave Jackson in producing content for the episode.
  6. Mike Russell Video on Free AI Plugins for Audacity
  7. Mike Russell Creator Magic YouTube Channel
  8. Creator Magic YouTube Channel : Mike Russell's channel, where he discusses tools and plugins for content creation. Here is the video.
  9. Ask the Podcast Coach : Dave Jackson’s live Q&A podcast on podcasting tips and advice.
  10. CapSho : An AI tool for creating marketing content and summaries from podcast episodes.
  11. Descript : A podcast editing tool with features like Studio Sound for audio cleanup and filler word removal.
  12. PodPage: A platform allowing users to create podcast websites.
  13. SpeakPipe : A tool that allows users to send voice messages.
  14. Otter.ai : A transcription service used for creating detailed show notes.
  15. Pod Squeeze : An AI tool providing limited free usage to analyze podcast episodes.
  16. Swell AI: Another AI tool offering limited free episodes for content analysis.
  17. Spinwriter: A tool for generating content from existing articles aimed at improving SEO.
  18. Google Notebook: Used for reading PDFs aloud using AI voices. Helen and Kyle are the AI-generated voices.
  19. OpusClip: A tool for generating multiple video clips from long content.
  20. BigVU: Another video clip generation tool.
  21. ClipGen: A clip-generation tool for creating social media content.
  22. Minvo: Another tool for generating video clips.
  23. Flexcut: Tool similar to the previous ones for video clipping.
  24. Hippo Video: Offers text-to-video tools for content creation.
  25. Wisecut: A tool for creating video clips from long recordings.
  26. Hey Gen AI Video Generator
  27. Perplexity - AI Tool that Provides Sources of Answers.
  28. Chapt GPT - One of the original AI Tools.

Mentioned in this episode:

Podcast Hot Seat

Attention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.

Podcast Hotseat

Question of the Month: Let's Talk Chapters

Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show).

Question of the Month

Live Appearances

I'd love to meet you. Here is a link where I will be appearing live.

Where Will I Be?

Transcripts

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I am lucky enough to hang out with guys like Craig Van Slyke

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from AI Goes TO College, Mike Russell who I've known for years from

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Music Radio Creative, and, of course, Larry Roberts from Red Hat Media.

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And these guys are all about AI. And when AI first

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came on the scene, I was, like, not quite so sure about this.

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And, of course, they all said, hey. This is the worst it's gonna be.

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And it has been getting better. And there are definitely some things you can

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do with AI that I'm gonna share today. And and there are definitely some things

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you don't wanna do with AI. And I unfortunately see this quite a

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bit. And so this is probably gonna be a topic I

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come back to on a frequent basis. But today, I found some cool things you

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can do with AI that I had no idea that could help your

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podcast. Let's start the show. The School

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Podcasting since 2,000 and 5. I am your

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award winning hall of fame podcast coach, Dave Jackson. Thanking you

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so much for tuning in. If you're new to the show, I'm super happy

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that you're here. This is where I help you plan. I help you launch. I

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help you grow. And if you want to monetize your podcast,

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my website school of podcasting.com. Use the

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coupon code listener when you sign up for either a monthly or

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yearly subscription. And so, yeah. We are talking about

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AI today And I am gonna say

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right up here, I am by no means an AI expert. That's kinda why

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I'm doing this. I'm approaching this as I wanna learn more about

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this. My background is in software. I taught a

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lot of Microsoft Office over the years. And

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now, you know, obviously, I've transitioned into podcasting. But I've

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always known that if you were not learning, you

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were going backwards in the world. That's the way it is. And so I've always

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known I gotta get up to speed on some of this AI stuff or I'm

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gonna be lost because I don't think AI is going to take our jobs. I

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think your job is going to be taken by somebody who knows how to use

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AI. That's the way I view this. And I was like, I better get up

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to speed at least a little bit on this. And it's one of those things,

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like all software, the minute you learn it, you're

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out of date. And so we're gonna talk about some things today. I'm

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gonna explain how I used to do a show, and I

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would basically work on it for about 4 to 5 hours. And

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that's down to about 90 minutes using AI.

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So that's coming up. But the first thing, what the heck is

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AI, artificial intelligence? I kinda like to call

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it assisted intelligence. But ChatGPT

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is based on these things called large language models. And

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in a nutshell, it's really good at predicting what the

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next word should be. That's really it in a nutshell. And,

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again, I'm not I'm trying to boil this down. But I am a musician. I've

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played the guitar since I was a a wee lad. And I'm very

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good at turning on the radio and being able to play something, figure

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out what key we're in, and then I can predict just by basically

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the style of music where it's gonna go. And that's

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basically what these tools are doing. They're like, hey. They just

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said the word or they ended a sentence with this.

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I predict we need a question mark here. It's really what they're doing in a

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nutshell. And, again, this is my very limited knowledge. But from what I understand,

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I think I'm in the ballpark with that answer. And so one of the

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things you have to be worried about

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is when you use this for research, especially if

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you're trying to stay up to date on what happened

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now kind of things. Because I asked chatgpt

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how far back does your knowledge go? Like, I don't

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wanna ask it what's the best microphone if its knowledge goes back

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to 2020 because it'll be telling me something that, like, no. No. No. No.

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There's a much better, you know, mobile clip on microphone than one that was

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out in 2020. So what I've done is I've used

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artificial intelligence, and I realized that ChatGPT can talk to me

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now, but I haven't turned that on yet. And so I

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asked ChatGPT a couple of questions, and I grabbed its answers and

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ran it through a thing called 11 Labs where you can basically use

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these premade voices. And today, I'm using Brian

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because I thought Brian sounded okay. And so I asked it.

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I go, well, tell me how far back does your database go? My language model's

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knowledge goes back as far as prehistory, including ancient civilizations,

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history, literature, and science. However, my training data

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includes a focus on written works, historical documents, and

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data primarily up until September 2021. Therefore,

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I can discuss ancient history as well as modern events up to that

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point with some additional data until my cutoff in

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2023. Anything beyond this time frame, I

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would need to look up through browsing. So depending on what you're doing,

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sometimes a year or 2, or if we go back to

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2021, 3 years, sometimes not much happens.

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But if you're in a technology field, there's a lot that can happen in

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3 years. So I just asked it. I'm like, well, tell me what are the

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top ten things people use you for? People use me for a wide

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variety of tasks, and the top ten tasks I often perform include,

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number 1, answering questions, providing information,

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explanations, and in-depth responses on a vast array of

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topics like history, science, technology, and

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general knowledge. And I'm not sure that would be a use

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because ChatCPT doesn't cite its sources. Later,

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I'll tell you about a tool I found that does cite its source, and it's

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actually pretty dang cool. Let's go to number 2. Number 2,

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writing assistance. Helping with writing tasks such as essays,

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emails, creative stories, articles, reports, blog

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posts, or social media content. I've used ChatTP to do that,

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and it's actually pretty cool. Number 3, programming.

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Help. Assisting with coding, debugging, writing

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scripts, and explaining programming concepts in various languages

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like Python, JavaScript, and others. Now that is not my

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jam. I'm not a coder. In fact, I hate coding. And but

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the fact that it can do this and I've heard others say, yeah. It's actually

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pretty good at this. Number 4, research assistance.

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Summarizing articles, explaining complex research papers,

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or helping with preliminary research on specific topics. See, this is

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another one that makes me a little nervous. So I might start here. And if

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it says something really cool, I'm then going to have to Google whatever it

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just told me so I can figure out what the source of that is. And,

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again, I'll talk about a tool that gives the sources that's actually pretty cool. Number

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5, language translation, including grammar

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explanations and vocabulary help. You'll also notice that Chat GPT is

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very chatty, and so I'm cutting some of these answers down because he goes way

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in-depth on that stuff. Number 6, creative

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brainstorming. I've used it for this. It's pretty amazing when I go, hey, I've got

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these 7 steps to do blank. Am I missing anything? And it'll come up with

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extra ones that I hadn't thought of. Number 7, personal

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productivity. And when I heard this, my brain went What? What? What? And

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so I asked him, like, wait. What do you mean productivity? How how would

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that work? Sure. Here are some of the key ways I contribute to

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improving personal productivity. Task prioritization.

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I help users organize their tasks into a to do list. I can

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also help prioritize tasks using systems like the Eisenhower matrix

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or ABC prioritization. Time blocking,

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suggesting ways to allocate time slots for specific tasks based on

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deadlines and importance, ensuring productivity without

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burnout. I assist in creating smart goals to

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ensure that users have clear, actionable objectives.

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I help track goals over time by reviewing accomplishments,

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encouraging reflection, and reminding users of key tasks.

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Time management techniques. I recommend strategies like the

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Pomodoro technique and offer suggestions on how to implement

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it. And he went on for, like, another 4 minutes. And so I had

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no idea. Again, I prefer the a

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in AI to be assisted intelligence. And so right

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now, I have it set up. It's supposed to remind me at

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3:30 if my show notes aren't done, and I'm doing this

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differently. I've already kind of figured out what I'm gonna talk about, and I'm

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already into recording. So that'll be fun. But and the way

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it nudges you, it doesn't, like, send you a text message, at least. I'm

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sure it probably can, but I don't know. But for me, I would have

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to leave this open, and then it will basically

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pop up a little bloop. Hey. Are you done yet? I guess. I'm doing this

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as we go along. But let's go back to the list of things you can

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get Chatgpt to do. And, again, we're gonna get more than

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Chat GPT in just a bit. Number 8, tutoring and education.

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Mom, can you help me with my homework? No. Just ask Chat GPT.

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Number 9, emotional support and reflective journaling. And, again, my

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brain said What? What? What? Providing guidance for

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personal reflection, offering empathetic support, or acting as a

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tool for mental wellness through journaling and self reflection. I'm a

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big fan of journaling. Have had a diary since I was a wee lad, but

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that's interesting. Number 10. Entertainment.

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Engaging users in fun activities like storytelling, word

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games, trivia, creating prompts for art, or answering

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thought provoking what if scenarios. So from the horse's

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mouth, that's the top ten things that people are using ChatGPT

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for. If you go to open.ai/chatgpt,

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you basically click there, and you don't have to worry because you're talking to

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a robot. You can just say, what's the best way to prompt

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you to get you to do such and such? And it'll say this.

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Like, you can actually use chat GPT to teach you

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how to use chat GPT. It's very, very meta. Yeah. Yeah.

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Yeah. So I've already mentioned this before. The one thing that

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I am worried about that I personally, this is just my

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opinion, wouldn't do, I don't know that would say, write me

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a script about using AI in podcasting

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and then just read it verbatim. I have seen an article. I've

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probably mentioned this before. It was about

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podcasting, and it said there was a discoverability problem with

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podcasting, which side note, no, there's not. And it said this

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went back to, like, the nineties. And And I'm like, well, that's interesting because

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podcasting really didn't come along till about 2000

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ish. 2004 is what I usually cite. But,

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yeah. And what happened then is every

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blog on that website lost its credibility.

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I always say there are 2 things that every podcaster starts with, no

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audience and credibility. And when you take

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something for its word that's artificial and sometimes they call these

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hallucinations because if it does know the answer, hey. I'll just make one up.

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And if that comes out of your mouth, you

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better make sure that's the truth. Because the one thing

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that, especially now, we're gonna hear in the US for the next

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50 some days is a lot of lies. We're in a election

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series, and everybody's lying out there, you know. And,

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yeah, it's hard to find the truth. And that's why it's actually there have been

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reports. People trust podcasters more than politicians because

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we speak the truth. So make sure that the words coming

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out of your mouth are the truth because when you lose your credibility,

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that's a bad thing. Yeah. Yeah. Yeah. So, like, today,

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I let you know, hey. This is an artificial voice. I think if you do

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that, if you're gonna use something like 11 Labs, I'll have the links in the

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show notes for that because there is an affiliate program for 11 Labs. It's only

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$5 a month. And my buddy, Mark, I

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know him from podcastbranding.co, but he also does a podcast

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about a TV show. And he said he's actually getting more

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interaction with his audience because and this is a real thing.

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Not everybody loves the sound of their voice. And so when you say, hey. It's

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a podcast, you have to send in your voice.

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Like, here, use something like the building voice mail tool of PodPage

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or SpeakPipe or whatever. Some people don't really wanna have their voice in

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the show. And so Mark said, hey. If you send in

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an email, I will have 11 Labs do this. And

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here's what he said. But, yeah, it it's really helped out. And as I said,

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a lot of people have reached out and said, thank you so much for letting

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me do this because now I could be a part of your community. I've always

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wanted to be, but I I never felt comfortable, with my voice.

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I didn't wanna submit my voice. Yeah. This is is great for them. It opens

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up a new venue. If you don't feel like reading because I got sick and

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tired of reading emails and stumbling over words and stuff and especially the

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poorly written ones. And it's funny because the AI voice will read the poorly

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written ones just as well. I mean, they're still poorly written, but the AI

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voice does a great job reading them. So And so for me, I think as

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long as you let your audience know either before or

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after that, hey. That's an AI generated voice. I think

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you're good. It's when you pass it off as a real person,

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and they go, because especially the youngins, the young

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kids can, man, they smell AI voices like a bloodhound, and

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they'll go, oh, this person is trying to pull the wool over our eyes, and

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there goes the integrity right out the window. Let's talk

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about the 18,000,000 AI tools out there that

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you can use for a podcast. And here's one

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thing I wanna say upfront. I think it depends on your show. I

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know. It's podcasting, and the answer is it depends. Yeah. It

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depends. Let me give you an example. I play with CapShow.

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I've had Deidre on the show, and I did one episode. I forget which one

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it was, but, you know, this show normally has multiple topics in it.

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And this was one where the whole show was about one topic. And I

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threw it into CapShow, and it was absolutely gorgeous. I went

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to the blog post of it and used the blog post for my show

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notes. It even told me, like, insert image here with

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somebody doing such and such. So I went to Canva, typed that in,

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found the it was it was amazing because that tool

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was made to kinda help market your show. And I was like,

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wow. That's great. Now for the record, I don't really use

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CapShow that much. When I have a situation like

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that, it works brilliantly. I tried CapShow

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on a episode I did of the podcast Hot

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Seat, link in the show notes, and I was

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helping someone who did a legal podcast,

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and it's very much an education like. Here's the things that this person

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could publish on their show, and here are the things they did that were amazing.

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Right? That's what I wanted, a summary of what was good and what was bad.

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And instead, it spit out a thing on how to market your

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legal podcast. And I was like, yep. Not really helpful.

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But CapShow has a really cool community, and they have a lot of

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education. And so why am I still a Cap Show member?

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For those times when I have a single subject, so if I'm doing something

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like for your podcast consultant, which are short shows with one

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topic, I will use it for that. But for this

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show, we're ask the podcast coach. And for the record, I do a show

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called ask the podcast coach. It's 90 minutes. It's live

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q and a with myself and Jim Collison. You can find that at ask the

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podcast coach. And no AI tool knows what to do with that.

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Because in 90 minutes, we will cover 15

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different subjects, and AI just goes, ah,

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because it can't find a common theme. So there are times when

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AI just goes, I don't know. And that's where it's funny.

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I'll I'll upload that file, and it'll give me topics. And none of the topics

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are based on what I really wanna use. Because with that show, when you have

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multiple topics, you can't just go, the title

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is topic a, topic b, topic b. It's not yeah. It's not gonna work. So

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I figure out what's the topic that's gonna make people click the

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most. And that's what I use for the title. So there are times

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when AI is smart, but you're giving it stuff that is like, it's not designed

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to do that. So there are tools. I use Cast Magic.

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And Cast Magic, full disclosure, I bought on AppSumo. I got

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a lifetime deal on that. And it keeps adding more and more and

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more features, and most of them, I never use.

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And so it's I like that tool because I paid for it once.

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If I was paying monthly for it because most of the stuff, if I'm gonna

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be honest here, I look at the titles and go, meh.

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Like, it's not like, oh, that's amazing. And then I'll look at the opening

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thing. And I often have to say, write this in first person, not third person

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because it's weird when Dave Jackson talks about Dave Jackson. I'm like, no. No. No.

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Write this in first person. So it seems like I have a lot to

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tweak. And this is my whole point on most of these automated

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tools is if you have a

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creative brain and the ability to type,

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I'm not sure they're really saving me any time. Now

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when I say that, if you're a person that doesn't have

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that marketing gene, that doesn't mean you're not smart. That means you

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have skills in other areas, and that's where this may come in handy. If you're

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like, Dave, I hunt and peck when I type. This may come in

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very handy. So your mileage may vary. For

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me, someone who knows how to type,

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and thank god for AI as in, you know, the spell

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checker in Microsoft Word and the other AI. What does it

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work? Grammarly. Thank god for Grammarly. That's AI in a way.

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Right? It cleans me up. But if you're a person that's like,

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yeah. I'm not as creative. I'm more of a logical thinker, then

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this might be great for you. If you're like Dave, I hunt and pack, then

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these tools might be great for you. Almost all of them have some sort of

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free plan that you can go in. Like, I know pod squeeze. I think you

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can do one free episode a month. And if Swell AI has one free episode

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a month, you could get a bunch of these and never pay for any of

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them in a way. But I just the key, and I'm gonna

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keep saying this, is a, never

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ever copy and paste without reading it because you could

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shoot your integrity. And these might be brilliant for

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you. For me, I use them and go, yeah.

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Okay. And, also, I love the fact that look. I'm in my

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late fifties. And some of this stuff, it wants me to write where 80%

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of the text are emojis. And I'm like, yeah. That doesn't really fit my vibe.

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And maybe there's a way I could go in and

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add some additional prompts, add some additional background. I know with chat

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gbt, you can go in and say who you are, and

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you can say who you're talking to. And it will kind

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of give you better answers. So as always, you know, garbage in,

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garbage out. And when you just wanted to like, I just wanna type

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3 things and have it spit out something that's gonna give me 10,000

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downloads, that's not really what it's designed to do. So let's talk

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about some things that I do love. Now you could do this

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in probably multiple tools, but this is a way I discovered

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it in Otter, dotai, I believe, is that one. This is

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just primarily started off as a transcription tool. And

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once it transcribes it, you can then ask it questions

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as is Cash Magic, as is all of these. And so with Ask the

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Podcast Coach, I got 90 minutes. And often, I

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will answer a question with resources. Like, oh, what's the best microphone?

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It's this. What's the best tool for this? It's this.

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And after 90 minutes, I've got a boatload of links that

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I need to put into my show notes. And this is one that I was

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like, now we're talking. And so what I

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do is I will say, make a list of

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all the companies mentioned in this episode, and it'll spit them

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out. And then I'll also ask it, please make a list of all

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the URLs mentioned in this website. In between those 2,

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I can figure out what I mentioned and put those links in

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the show notes because we've talked about this

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before. Show notes, most of the time when people go to

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them is because you mentioned something that was really, really cool,

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and they wanna go find out more information. And when there's no link,

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you will get a sternly worded letter. So that's a cool

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tool I use for a cool strategy for

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show notes. Yay. Yeah. Yeah. Maybe you're doing a kinda show

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where you wanna comment on what somebody said in another show,

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and so you know it's somewhere in this hour long podcast.

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This is where and it's not really AI. This is just using technology.

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You could have that file transcribed, and then you know

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they mentioned the purple handled such and such.

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And you're like, oh. And you can go into the transcript, find

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purple handle, and then see, oh, that's at the 18 minute

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37 second mark. And you just saved yourself a whole lot of time

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trying to figure out where is this so I can make a clip. Yay. Yeah.

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Yeah. Let's talk about Spinwriters.

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I signed up at Spinriders. They give you a 5 day trial, and I'm

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probably not gonna use this one. But this is again

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think about how politicians are winning right now. And I don't care if you're red

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or blue or purple or whatever. They're telling you exactly what you wanna

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hear. I'm gonna lower taxes. I'm gonna have you make more money. I'm

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gonna make more jobs. I'm going to rub your

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shoulders and and tell you you're great. Right? They just tell you anything you wanna

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hear so that you vote for them. And sometimes these AI tools are

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like, you can quit your job in 6 weeks. Joe

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Schmo made a $1,000,000 selling blah blah blah

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for and you're just like, wow. And

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so somebody told me about Spinwriter, and I checked it

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out. And the idea here is as you go in, and I went in and

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said, hey. Podcast growth. What do you got? And it spit out

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a bunch of stuff that was not podcast growth. And it was

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it it scanned, like, 12,000 articles.

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And the idea is you go, oh, well, this article is

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almost what I was talking about. Click here, and then it rewrites

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it. And you can then go in, and it has

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this some sort of tool that switches out adverbs

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or adjectives so that it's, you know, SEO, blah blah. It

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slices it, dices it, even julienne's. And so

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I had it eventually spit out an article. It's like because I just wanna see

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my favorite was it kept referring to webmasters. Hey, webmaster.

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Do you want more traffic to your website? And I was like, I don't know.

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We've used that phrase anymore. But I took the PDF that it spit

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it out, and I threw it into this other thing I wanted to talk about,

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which is actually interesting. We talk about research. How do I

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research quickly? This Google notebook is really

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interesting. So I upload this PDF written by

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Spinwriter. And, also, that's the other one. This is another thing that

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drives me nuts. And we're going to make 500, you

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know, clips, articles based on such and such. And we've got

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live people that can help you, which makes it sound good. But if you I

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need live people to what? Fix the crap that you handed me? I don't know.

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But when somebody goes, we can give you 500 clips from this

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large thing. I'm like, yeah. But how many of those are good? We

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give you 100 clips. Great. How many of those are good? Or did you

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just give me a job where I have to sift through the 97 bad clips

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to get to the 3 good ones? But, anyway, I uploaded this

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PDF and to Google notebook, and they

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have these 2 fairly convincing voices

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that then take my PDF and read it to me like it's a

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podcast. So you're out there and you're thinking about jumping into this whole

Speaker:

world of podcasting. And I get it. There's a lot of buzz. Right?

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But is it really possible to turn your voice,

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your ideas, into a paycheck? Is podcasting

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a real deal? Or is it just, you know, another one of those online

Speaker:

trends? Well, today, we are diving into Podcast Revenue or Perish.

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So Podcast Revenue or Perish was the headline that the

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Spinwriter came up with. And, also, not a bad hook.

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Is it a real deal, or can you actually make some money with this thing?

Speaker:

To see if it can give us some answers. Maybe help us figure out if

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podcasting is that golden ticket some people claim it to be. You know what I

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find really interesting is how this article captures that early energy

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of podcasting even though it was written a while back. Yeah. Like the Wild West.

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And realized this was an article from Spinwriter that it expects me to put

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on a website to position me as a thought leader even

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though, you know, Kyle and Sheila just said, yeah. This sounds a little

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old. Before everyone and their grandma had a podcast. Right. It

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compares the excitement around podcasting to what was happening with

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blogging way back when. Okay. I see where you're going with this. Like, hinting at

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a similar kind of boom. Right? Exactly. A surge of

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potential. And for anyone looking to actually make money from their

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podcast, the article points to this high income demographic

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that's listening. Music to any entrepreneur's ears. So I

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don't know who these people are. I wanna call them Kyle and

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Sheila, maybe. They have their chemistry. They're rolling right along. But the

Speaker:

other thing, if I were to let this play, it said things

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like find your niche, know who your audience

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is. And, again, this is one of my key

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points here. I always say, be careful when you

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are using AI to position yourself as an

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expert. My favorite is when I have somebody goes, I want to be

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a thought leader a thought leader,

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and I'm going to have chat gpt write a script. Because

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chat gpt just said, yeah. I after 2023, I'm kinda out

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of content. And so I want to be a thought leader

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by using regurgitated stuff from the Internet. That to

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me is a bit of a head scratcher. But when I heard this, I

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could listen to that. And I thought, I have all these

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PDFs about marketing and such. And the

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question I have to ask myself now is because you're like, oh, it's new and

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shiny. But if the idea is using this for research,

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great. Can I read faster than I listen?

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And if I want to make notes, if I go, oh, that's actually really good.

Speaker:

I wanna mention this in my podcast. Is it easier to do that from a

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PDF, or is it easier to do it in

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a audio player? That's you have to think about what's the

Speaker:

end goal of this. But I was like, In terms of before I

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throw out this PDF, I should probably get some sort

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of summary to make sure I'm not missing anything. Now realize, all

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the PDFs you get as part of some sort of lead magnet by

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getting on someone's email is always gonna have a marketing slant. So somewhere in there,

Speaker:

you're gonna get a pitch. But I was like, that's an interesting tool,

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and I'll be interested to see how many people use Kyle and

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Sheila to make a podcast. Because if you don't feel like talking

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into a microphone, you can let Kyle and Sheila. And so are

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we eventually gonna give Kyle and Sheila some sort of podcast award?

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Like, and the winner in best technology, Kyle and Sheila from the Hey We're

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All Fake show. That that would be interesting. The school of

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podcasting. If you like plugins, my

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buddy, Mike Russell, has a new channel on YouTube called

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Creator Magic. And I'll put a link to this video where he points out

Speaker:

a free plugin that you can use in Audacity or

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Hindenburg or whatever you're using. And where the built in noise

Speaker:

tool in Audacity is meh. Right? Better than

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nothing. It's free. What are you gonna do? This is a free plugin that does

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a much better job at removing noise. So if you have

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somebody who has a really boomy room or something like that,

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you can use this plug in. And, technically, that plug in

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is AI. Yay. Yeah. Yeah. The next

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tool I have a love hate relationship with, and

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that is Descript. Descript, I've been using for

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quite some time, and I have a really great tool

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called Studio Sound. So as much as I just told you about a

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plug in, I would try that if you're in the free category. If you've

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got I think my subscription is $30 a month to Descript.

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They have a tool inside of Descript called Studio Sound that is

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amazing, and I've used it many times to

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clean up bad audio. But here's the thing about Descript.

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Here's what I love about it. If you are a person that's doing video

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and you wanna do audio, Descript is really, I think,

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my go to tool for this. And the big magic

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of Descript is you upload your video or audio.

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It does a transcript for your stuff,

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and then you could edit out parts of the text, and it will edit it

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out of the audio. And over the years, it's gotten better and better.

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And I do a show called Ask the Podcast Coach. I told you about it

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earlier. It's 90 minutes. And when that show is

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done at noon, there are many times when

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I am publishing that after editing it

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somewhere around 4 30, 5 o'clock.

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And what I'm doing is I'm removing lots,

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and I mean, lots of ums, your nose.

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So and I realize that's how people talk. We're talking

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100 because this is not a show where we know where

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we're going. This is a show that's on the fly. And

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so there's a lot of ums in your nose and things like that.

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And I can go into Descript. Now I

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typically say never turn on the remove all.

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And you can, if you wanted to, say don't remove them. Let me

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review them. Do you want to review 397,

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filler words? I do not. So I have it remove

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and double words. This this last episode, I said, hey.

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Remove double words. So if I say like like or

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it was Wednesday, Wednesday was when we did it. It would remove one

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of those Wednesdays. And it was 90

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minutes. And I listened to it last night. In 90 minutes, there

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was one edit that I was like, could've been a

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little better. But most of them, you didn't even know

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it was edited. So here's the thing. What's more important to

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you? Getting 5 hours back, or

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do you think that one edit that was kinda,

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is that gonna damage your integrity? And this is where being

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Dave Jackson, podcast consultant, I used to, like, freak

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out on that. Like, no. I'm a podcast consultant. It has to be perfect, and

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it kinda has to be. But I was listening for

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those types of things. And it was funny because I heard

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it. I took a screenshot. I was walking around, got

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home, listened to it again, and didn't really hear it.

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And so I was like, okay. So I do that.

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I then can I've got my my finished edit.

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I can have Descript go in and say,

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alright. Now add chapters. And that is the question of the month, by the

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way, as you listen to this right now. Now if you're listening to this later

Speaker:

in September, we've changed it. But September's question is, how

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do you feel about chapters? Do you create them as a listener? Do

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you use them? Or are you in the what the heck is a chapter kind

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of thing? There's no wrong answer here, by the way. But I have it create

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chapters because it's a 90 minute show, and people might

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want to skip to another discussion that we had a

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little later. So I have it do that. I have it then

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do timestamps. There's actually, I just found out I could go

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to it and say, give me a YouTube description, and this tool

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would automatically write the opening paragraph and make timestamps that I could

Speaker:

just paste into YouTube. And so it's pretty amazing.

Speaker:

And there's a whole I mean, it slices. It dices. It even

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julienne's. And you can go in and have it

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make clips for you. We're gonna talk about clips here in a second.

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You can I mean, it just does everything? And that is one that

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I can say the monthly fee I pay for that, I believe

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it's $35, is well worth it because it gave me

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back my Saturday. So that's something to keep

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in mind. But I I am worried about it because I am doing

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something I normally never do, which is I'm not

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listening all the way through the episode before I publish it.

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I'm trusting AI to make those correct.

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Because if I listen to it again, again, it's a 90 minute show.

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That's a big chunk of time. So I'm I've kind of

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slowly kinda pushed my way through that to where I

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trusted. And and so I

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said all the fun things that I love about it. It gave me back my

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Saturday. Dave, what do you hate? There is a never, and I mean,

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never ending learning curve to this thing. Unlike other software

Speaker:

where every 6 weeks, they're like, here's some new features, they constantly

Speaker:

update it, which sounds like a good thing, except you're like, hey. Where'd you move

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the studio sound? Oh, it's over there now. And then literally, the next day, you

Speaker:

log in, like, oh, it's over there now. So it's a never ending learning

Speaker:

curve. But because I put up with you

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know, they gave me back my Saturday, that's worth it. But I do

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wish they kind of, like, quit changing things quite so

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much. Now there are gonna be a lot of honorable mentions here

Speaker:

because we're gonna slip into video here and talk about

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clips and all these, how do I take that 90 minute and

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turn it into a 1,000,000 social media clips? Yeah. Yeah.

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Yeah. Let's talk clip generators. I just

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was going through and making a list of the ones I know. The big one

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that you hear a lot of people talk about is OpusClip. And this is where,

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again, when you go to their website, it's gonna say

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something like, you know, one long video, 10 viral clips.

Speaker:

Create them 10 times faster. Right? Sounds great. Then they're

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not lying. They're gonna give you 10 clips. And then there

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is things let me go down the list here. There are so many. OpusClip,

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BigVU, ClipGen, Momentum,

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Flexcut. Hippo Video is one

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I need to play with because they have a text to video tool,

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Wisecut. And then if you the these are all I

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will take a video and set it into 8,000,000

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pieces. And that's fine. You just need to

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when you're doing a free trial on this, start a

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timer. I have a timer sitting here right in front of me,

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and I just hit it. And, you know, you could also use your

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your phone, whatever, but track your time because you've only got so

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much. And there are times when I've used these tools

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and the amount of time it took for me to go through

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the you know, we gave you 40,000,000 video

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clips. And by the time you find the 2 good ones that you wanna use,

Speaker:

you're like, I could've just clipped these myself. And that's where something like

Speaker:

Descript kinda comes in handy. But all of these are supposed to find the good

Speaker:

clips. And I'm not saying they don't find them. I'm also saying they find a

Speaker:

lot of bad ones. And the other thing you have to keep in mind are

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2 things. Number 1, you're doing this because you wanna stand out,

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hopefully. And the problem is I can spot

Speaker:

an Opus clip because they all look identical. I

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mean, they all like and then the other thing that

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you need to ask yourself is

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when you get sucked down the YouTube shorts or

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reels on Facebook or Insta, whatever it is,

Speaker:

how often do you leave

Speaker:

whatever you just saw and go to their

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podcast, their YouTube channel, whatever it is?

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Me, personally, I don't. In fact, I've

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now started putting that timer on because when I go down the YouTube

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or reels on Facebook, I keep keep getting sucked into that,

Speaker:

that I'm losing a lot of time watching videos. And

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it's really easy to just go, add 1 more, add 1 more, add 1

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more. But I've only subscribed, and this is just me. So it's

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it's a survey of 1 person. I've only subscribed to

Speaker:

one person's YouTube channel after watching their short

Speaker:

videos, and I saw many of them, and it makes me laugh.

Speaker:

And what's weird is when I went to their YouTube video, their actual

Speaker:

channel, I don't watch their videos because I now feel they're a

Speaker:

little long. It's weird. Now that again is just

Speaker:

me. But for me, I think

Speaker:

shorts, they're not worthless. It's just a branding tool. It's

Speaker:

keeping your name in front of people until your next episode

Speaker:

is out. And if you've got the time, just like I say with everything with

Speaker:

video, if you've got the time and the equipment and the

Speaker:

budget and the desire, by all means, play in video.

Speaker:

It's just you also have to learn the algorithm. But

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I just the reason I point these out is they really make it sound

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like if you just, you know, take your 40

Speaker:

minute interview and chop it up into bits and I actually am going to start

Speaker:

doing this a little bit. I'm gonna try a strategy. I call this the Conan

Speaker:

O'Brien, where I'm gonna give my ask the podcast coach video

Speaker:

to the awesome supporters. So I'm using,

Speaker:

Supercash or Supercast on that instead of Patreon. But I'm

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gonna do that. That's gonna be one of their perks. They get the video. I'm

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then gonna chop that video into bits and

Speaker:

pieces and point that towards my audio.

Speaker:

Yeah. I'm gonna try that because Conan O'Brien does that. He'll have

Speaker:

just clips of an interview, and I wanna hear the whole interview, Conan.

Speaker:

And instead, the only way I can listen to the whole audio

Speaker:

interview or the whole interview is to do it via audio. So

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there are tons of these. I have links to all of them. I know

Speaker:

OpusClip is really popular. Try them. You

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know, hey, Jen is interesting. This is the one where you

Speaker:

clone yourself. And, again, I think as

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long as you let people know that this isn't really

Speaker:

you, It looks like spooky, weird, cool.

Speaker:

Because I know for a while, some of that, like, clone yourself video just made

Speaker:

you look like you were in a a Madden football game

Speaker:

on Xbox. But, again, these are getting very, very good. I

Speaker:

will say one thing about the video tools

Speaker:

is if you are someone who does not have

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an American accent, you might have an issue.

Speaker:

Now I I saw a review of hey, Jen, and they said, yeah. This doesn't

Speaker:

do very well. And so what he did

Speaker:

was he uploaded the audio himself instead

Speaker:

of typing in the text and letting it do, you know, everything for you. But

Speaker:

that that one, hey, Jen, I was I was this

Speaker:

close to kicking clicking on the button, and I just went, you know what? I

Speaker:

don't want a video clone of me yet. I I just it's it was a

Speaker:

little you know, we all have different levels of how much spooky

Speaker:

stuff can we tolerate, and that was one that I was like so

Speaker:

keep that in mind when it comes to video clips. Take advantage

Speaker:

of the free trials that are often available. Time yourself

Speaker:

and ask yourself, okay. Is this actually saving me time? And

Speaker:

you need to know why you're doing it. Is it saving me time? Is it

Speaker:

actually growing my show? And

Speaker:

is it growing my subscribers? You can get a lot of views on

Speaker:

Shorts. Jen Hardy, a former member of the School of Podcasting,

Speaker:

this Friday is gonna go over 1,000,000 views. So it is a

Speaker:

way to get found. So I don't wanna poo poo video. I always say that

Speaker:

if you got the time and the budget and the need and the desire,

Speaker:

everything else, then by all means, do video. The

Speaker:

Some honorable mentions here. Dave, what about Riverside? We've all heard about

Speaker:

Riverside. I used Riverside years

Speaker:

ago when it first came out. I just saw a demo

Speaker:

at Podcast Movement, and I need to go play

Speaker:

with it. It looks very, very slick. It seems like you can do

Speaker:

everything in that. But here's the thing I want to put out

Speaker:

there about tools like Descript, SquadCast,

Speaker:

Riverside. It seems like all of them have a

Speaker:

cycle, and this is the cycle. Everybody loves

Speaker:

it. It's great. It slices. It dices. It juliennes. It bakes

Speaker:

bread on the weekend. It's amazing. Right? Then

Speaker:

they will add new features. And at that point, there were these things

Speaker:

called bugs. And everybody gets very upset when all of a

Speaker:

sudden you lose a recording, and everybody's like, it's crap. It's

Speaker:

awful. Does anybody know of an alternative? And

Speaker:

then the programmers will fix the bugs,

Speaker:

and everybody will be back to this is the best thing since sliced bread. So

Speaker:

if you go into a Facebook group and

Speaker:

you'll see where somebody goes, hey. I hate insert company here.

Speaker:

Anybody got an alternative? And you'll have one person say, I love this.

Speaker:

I'm not having any problems. You'll have other person say, yep. It's total trash.

Speaker:

I switched to such and such. And then you might switch to

Speaker:

such and such, and it works great until it doesn't. This

Speaker:

is why I always say have a backup going, and it's hard to have a

Speaker:

backup when you're doing video. But if you can, have a backup going because,

Speaker:

eventually, technology is not going to be your friend. So if you're wondering, hey, Dave.

Speaker:

Why didn't you mention Riverside? Because I don't

Speaker:

know. I know a lot of people love it. All I can say, I don't

Speaker:

have any real personal use with that one. And in full

Speaker:

disclosure, all those clip tools I just mentioned, I've used

Speaker:

BigVU. I've played an Opus clip, but I've not

Speaker:

used the other ones. I've just heard about them from other people, and they all

Speaker:

kinda go, yeah. It does the thing. Yeah. Yeah. Yeah. And I

Speaker:

realized this episode could be about 12 hours long. So I'm gonna drop

Speaker:

2 more here. And I heard about these from my buddy Craig over at

Speaker:

AI Goes To A College. And the first one, if you want to, I

Speaker:

mentioned how chatpt chat g p t and

Speaker:

for the record, nobody can say that consistently without eventually tripping over your

Speaker:

tongue. Chat GPT does not give you

Speaker:

sources, which is kinda scary. And

Speaker:

so I did a an episode of your

Speaker:

podcast website. You can find that at your podcast website. And I was

Speaker:

doing I want to report on what is a bounce page, and is

Speaker:

this really bad for SEO? And so I went to Perplexity

Speaker:

and typed in something like what is a bounce rate and what is it bad

Speaker:

or not? And it spit out an amazing amount of

Speaker:

material because this isn't something that's

Speaker:

time like, it it hasn't changed over time, and it gave me

Speaker:

all of my sources of which I clicked on and

Speaker:

I read. Why? Integrity. We've talked about that. Gotta make sure what's coming out of

Speaker:

my mouth is as true as I can, you know, profess it to

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be at this point. That was really cool. Perplexity.ai.

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Then we haven't even talked about images today. That's a whole other

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thing. I'm just talking about content. And one and,

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oh, by the way, these are free. Po has a paid version.

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I'm sure all these have paid versions. But po as in Edgar

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Allen, po.com is a way to

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have chatgpt and Claude, which is another

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version of chatgpt, and all these other ones.

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And you can go in there and type in one thing.

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And let's say it gives you an answer from chatgpt and go, well, what would

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Claude say about this? This is really handy if you're doing

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images. Like, draw me a picture of a smiling horse with a pair of

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headphones. And it spits one out, and you're like, meh. You're

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like, alright. Well, let's see what it looks like in DALL E, etcetera,

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etcetera. And so it's kind of a multiple

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AI tools in one. Again, that's at poe.com.

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I'll have links all of this stuff out at school of podcasting.com/950.

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I'm gonna call it there. Again, there's a lot of stuff we could talk about,

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but I'm sure I'll revisit this. And I'm sure if you have a

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tool that you're like, Dave, how did you not talk about this? Again, I'm

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just getting my feet a little more wet. I'm moving kind of from

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the the 3 foot depth into about 4 or 5 feet depth.

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And And if you're like, man, you should've talked about this, would love to hear

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it because I will be revisiting this topic in the future. Not so

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much next week, but in the future, you're gonna hear me go, hey. We got

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one of those AI tool thingies. Kind of those episodes coming up.

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So appreciate your feedback. Yeah. Yeah.

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Yeah. Again, this episode could have been 12

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hours long, but just to kinda summarize what I talked about today.

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Number 1, above everything else, in my opinion,

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you can't be a thought leader spewing someone else's thoughts. That just

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that one just doesn't go through my logical brain. Never,

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as in ever, publish AI content without having a human

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preview it first. Preferably, that would be you. But if you got a

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team, I guess, somebody else. Because you wanna protect your integrity because if you

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lose it, you may never get it back. I know

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when I was married, I had a stepson that lied to myself

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and his mom, and it took a while for us to trust that kid again.

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And I really feel AI is best used to help you polish the

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content that you create. You know, this could be brainstorming to

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help you get the content and then editing and rewriting and

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summarizing and, you know, content that that you could have

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it listened to to then let you know, do you need to do a deep

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dive into that PDF, you know, audio cleanup and

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more. And if you're brand new to this,

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I'll have links to everything again, school of podcasting.com/950.

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Go into chat gpt. And if you don't know what to do, just type

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in how should I this is my first time here.

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Let me know what I need to do to write a

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prompt, and it'll probably just tell you. And you don't have to in the

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same way that, you know, sometimes

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when, Christians quote quote the bible, we start throwing in thee

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and thine and thou, and we start talking King James. You know, you

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don't have to talk robot to the

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robot. What is the query that I must enter into

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thou that that no. Just talk to it like a person

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and see what happens. And like I say, I like, perplexity

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if I'm doing research for an article because I'm gonna want those

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sources. I'm definitely gonna want those sources. And

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it can definitely speed things up. It can help. But, also,

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keep that timer there because sometimes you think you're saving yourself

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some time until you look down at your watch.

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One last thing, podindy.com, November 9th. If you like

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AI and podcasting, myself and Craig Van

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Slyke from AI Goes TO College, it's a one day event, super affordable.

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There is an online version if you want to order that. If you can't make

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it to Indianapolis, use the coupon code Dave to save when you

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order. Go to podindy.com. If you need help

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with any of this stuff, of course, you can find me at schoolofpodcasting.com.

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Use the coupon code listener when you sign up on either a

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monthly or yearly subscription, and that does come with not 7,

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not 14, but 30 days to use it.

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If you don't like it, you get a money back guarantee. I'll give you your

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money back. Thanks so much for tuning in. Until next week.

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Take care. God bless. Class is dismissed.

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Take care. God bless. Class is descript. Is

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class is descript? Wow. A blooper as we go to the bloopers,

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and it it sends you something out of some, you

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know, audio audio, a visual tool.

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Crap. Come on, mouth. What is the name of that thing anyway? DALL E.

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DALL E. Tool for this. Oh, it's go to this website kinda

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thing. If you ever want free podcast consultant,

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crap. Consulting. Free podcast consulting.

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Jeez. Where somebody had written about the

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discovery ah, crap. Come on, mouth.

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