Shownotes
Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are.
We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back.
Above all, NEVER have AI make content that is made public without human interaction.
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Check out this video of Castmagic picking out the companies and URLS for this episode (there are quite a lot).
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Mentioned In This Episode
Join the School of Podcasting Community
- School of Podcasting Website : Dave Jackson's website for podcast consultation.
- Music Radio Creative : Associated with Mike Russell, one of the guest experts in AI.
- Red Hat Media : Associated with Larry Roberts, another guest expert in AI.
- AI Goes To College : Associated with Craig Van Slyke, another guest expert in AI.
- 11 Labs : A tool for generating AI voices, used by Dave Jackson in producing content for the episode.
- Mike Russell Video on Free AI Plugins for Audacity
- Mike Russell Creator Magic YouTube Channel
- Creator Magic YouTube Channel : Mike Russell's channel, where he discusses tools and plugins for content creation. Here is the video.
- Ask the Podcast Coach : Dave Jackson’s live Q&A podcast on podcasting tips and advice.
- CapSho : An AI tool for creating marketing content and summaries from podcast episodes.
- Descript : A podcast editing tool with features like Studio Sound for audio cleanup and filler word removal.
- PodPage: A platform allowing users to create podcast websites.
- SpeakPipe : A tool that allows users to send voice messages.
- Otter.ai : A transcription service used for creating detailed show notes.
- Pod Squeeze : An AI tool providing limited free usage to analyze podcast episodes.
- Swell AI: Another AI tool offering limited free episodes for content analysis.
- Spinwriter: A tool for generating content from existing articles aimed at improving SEO.
- Google Notebook: Used for reading PDFs aloud using AI voices. Helen and Kyle are the AI-generated voices.
- OpusClip: A tool for generating multiple video clips from long content.
- BigVU: Another video clip generation tool.
- ClipGen: A clip-generation tool for creating social media content.
- Minvo: Another tool for generating video clips.
- Flexcut: Tool similar to the previous ones for video clipping.
- Hippo Video: Offers text-to-video tools for content creation.
- Wisecut: A tool for creating video clips from long recordings.
- Hey Gen AI Video Generator
- Perplexity - AI Tool that Provides Sources of Answers.
- Chapt GPT - One of the original AI Tools.
Mentioned in this episode:
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Transcripts
I am lucky enough to hang out with guys like Craig Van Slyke
Speaker:from AI Goes TO College, Mike Russell who I've known for years from
Speaker:Music Radio Creative, and, of course, Larry Roberts from Red Hat Media.
Speaker:And these guys are all about AI. And when AI first
Speaker:came on the scene, I was, like, not quite so sure about this.
Speaker:And, of course, they all said, hey. This is the worst it's gonna be.
Speaker:And it has been getting better. And there are definitely some things you can
Speaker:do with AI that I'm gonna share today. And and there are definitely some things
Speaker:you don't wanna do with AI. And I unfortunately see this quite a
Speaker:bit. And so this is probably gonna be a topic I
Speaker:come back to on a frequent basis. But today, I found some cool things you
Speaker:can do with AI that I had no idea that could help your
Speaker:podcast. Let's start the show. The School
Speaker:Podcasting since 2,000 and 5. I am your
Speaker:award winning hall of fame podcast coach, Dave Jackson. Thanking you
Speaker:so much for tuning in. If you're new to the show, I'm super happy
Speaker:that you're here. This is where I help you plan. I help you launch. I
Speaker:help you grow. And if you want to monetize your podcast,
Speaker:my website school of podcasting.com. Use the
Speaker:coupon code listener when you sign up for either a monthly or
Speaker:yearly subscription. And so, yeah. We are talking about
Speaker:AI today And I am gonna say
Speaker:right up here, I am by no means an AI expert. That's kinda why
Speaker:I'm doing this. I'm approaching this as I wanna learn more about
Speaker:this. My background is in software. I taught a
Speaker:lot of Microsoft Office over the years. And
Speaker:now, you know, obviously, I've transitioned into podcasting. But I've
Speaker:always known that if you were not learning, you
Speaker:were going backwards in the world. That's the way it is. And so I've always
Speaker:known I gotta get up to speed on some of this AI stuff or I'm
Speaker:gonna be lost because I don't think AI is going to take our jobs. I
Speaker:think your job is going to be taken by somebody who knows how to use
Speaker:AI. That's the way I view this. And I was like, I better get up
Speaker:to speed at least a little bit on this. And it's one of those things,
Speaker:like all software, the minute you learn it, you're
Speaker:out of date. And so we're gonna talk about some things today. I'm
Speaker:gonna explain how I used to do a show, and I
Speaker:would basically work on it for about 4 to 5 hours. And
Speaker:that's down to about 90 minutes using AI.
Speaker:So that's coming up. But the first thing, what the heck is
Speaker:AI, artificial intelligence? I kinda like to call
Speaker:it assisted intelligence. But ChatGPT
Speaker:is based on these things called large language models. And
Speaker:in a nutshell, it's really good at predicting what the
Speaker:next word should be. That's really it in a nutshell. And,
Speaker:again, I'm not I'm trying to boil this down. But I am a musician. I've
Speaker:played the guitar since I was a a wee lad. And I'm very
Speaker:good at turning on the radio and being able to play something, figure
Speaker:out what key we're in, and then I can predict just by basically
Speaker:the style of music where it's gonna go. And that's
Speaker:basically what these tools are doing. They're like, hey. They just
Speaker:said the word or they ended a sentence with this.
Speaker:I predict we need a question mark here. It's really what they're doing in a
Speaker:nutshell. And, again, this is my very limited knowledge. But from what I understand,
Speaker:I think I'm in the ballpark with that answer. And so one of the
Speaker:things you have to be worried about
Speaker:is when you use this for research, especially if
Speaker:you're trying to stay up to date on what happened
Speaker:now kind of things. Because I asked chatgpt
Speaker:how far back does your knowledge go? Like, I don't
Speaker:wanna ask it what's the best microphone if its knowledge goes back
Speaker:to 2020 because it'll be telling me something that, like, no. No. No. No.
Speaker:There's a much better, you know, mobile clip on microphone than one that was
Speaker:out in 2020. So what I've done is I've used
Speaker:artificial intelligence, and I realized that ChatGPT can talk to me
Speaker:now, but I haven't turned that on yet. And so I
Speaker:asked ChatGPT a couple of questions, and I grabbed its answers and
Speaker:ran it through a thing called 11 Labs where you can basically use
Speaker:these premade voices. And today, I'm using Brian
Speaker:because I thought Brian sounded okay. And so I asked it.
Speaker:I go, well, tell me how far back does your database go? My language model's
Speaker:knowledge goes back as far as prehistory, including ancient civilizations,
Speaker:history, literature, and science. However, my training data
Speaker:includes a focus on written works, historical documents, and
Speaker:data primarily up until September 2021. Therefore,
Speaker:I can discuss ancient history as well as modern events up to that
Speaker:point with some additional data until my cutoff in
Speaker:2023. Anything beyond this time frame, I
Speaker:would need to look up through browsing. So depending on what you're doing,
Speaker:sometimes a year or 2, or if we go back to
Speaker:2021, 3 years, sometimes not much happens.
Speaker:But if you're in a technology field, there's a lot that can happen in
Speaker:3 years. So I just asked it. I'm like, well, tell me what are the
Speaker:top ten things people use you for? People use me for a wide
Speaker:variety of tasks, and the top ten tasks I often perform include,
Speaker:number 1, answering questions, providing information,
Speaker:explanations, and in-depth responses on a vast array of
Speaker:topics like history, science, technology, and
Speaker:general knowledge. And I'm not sure that would be a use
Speaker:because ChatCPT doesn't cite its sources. Later,
Speaker:I'll tell you about a tool I found that does cite its source, and it's
Speaker:actually pretty dang cool. Let's go to number 2. Number 2,
Speaker:writing assistance. Helping with writing tasks such as essays,
Speaker:emails, creative stories, articles, reports, blog
Speaker:posts, or social media content. I've used ChatTP to do that,
Speaker:and it's actually pretty cool. Number 3, programming.
Speaker:Help. Assisting with coding, debugging, writing
Speaker:scripts, and explaining programming concepts in various languages
Speaker:like Python, JavaScript, and others. Now that is not my
Speaker:jam. I'm not a coder. In fact, I hate coding. And but
Speaker:the fact that it can do this and I've heard others say, yeah. It's actually
Speaker:pretty good at this. Number 4, research assistance.
Speaker:Summarizing articles, explaining complex research papers,
Speaker:or helping with preliminary research on specific topics. See, this is
Speaker:another one that makes me a little nervous. So I might start here. And if
Speaker:it says something really cool, I'm then going to have to Google whatever it
Speaker:just told me so I can figure out what the source of that is. And,
Speaker:again, I'll talk about a tool that gives the sources that's actually pretty cool. Number
Speaker:5, language translation, including grammar
Speaker:explanations and vocabulary help. You'll also notice that Chat GPT is
Speaker:very chatty, and so I'm cutting some of these answers down because he goes way
Speaker:in-depth on that stuff. Number 6, creative
Speaker:brainstorming. I've used it for this. It's pretty amazing when I go, hey, I've got
Speaker:these 7 steps to do blank. Am I missing anything? And it'll come up with
Speaker:extra ones that I hadn't thought of. Number 7, personal
Speaker:productivity. And when I heard this, my brain went What? What? What? And
Speaker:so I asked him, like, wait. What do you mean productivity? How how would
Speaker:that work? Sure. Here are some of the key ways I contribute to
Speaker:improving personal productivity. Task prioritization.
Speaker:I help users organize their tasks into a to do list. I can
Speaker:also help prioritize tasks using systems like the Eisenhower matrix
Speaker:or ABC prioritization. Time blocking,
Speaker:suggesting ways to allocate time slots for specific tasks based on
Speaker:deadlines and importance, ensuring productivity without
Speaker:burnout. I assist in creating smart goals to
Speaker:ensure that users have clear, actionable objectives.
Speaker:I help track goals over time by reviewing accomplishments,
Speaker:encouraging reflection, and reminding users of key tasks.
Speaker:Time management techniques. I recommend strategies like the
Speaker:Pomodoro technique and offer suggestions on how to implement
Speaker:it. And he went on for, like, another 4 minutes. And so I had
Speaker:no idea. Again, I prefer the a
Speaker:in AI to be assisted intelligence. And so right
Speaker:now, I have it set up. It's supposed to remind me at
Speaker:3:30 if my show notes aren't done, and I'm doing this
Speaker:differently. I've already kind of figured out what I'm gonna talk about, and I'm
Speaker:already into recording. So that'll be fun. But and the way
Speaker:it nudges you, it doesn't, like, send you a text message, at least. I'm
Speaker:sure it probably can, but I don't know. But for me, I would have
Speaker:to leave this open, and then it will basically
Speaker:pop up a little bloop. Hey. Are you done yet? I guess. I'm doing this
Speaker:as we go along. But let's go back to the list of things you can
Speaker:get Chatgpt to do. And, again, we're gonna get more than
Speaker:Chat GPT in just a bit. Number 8, tutoring and education.
Speaker:Mom, can you help me with my homework? No. Just ask Chat GPT.
Speaker:Number 9, emotional support and reflective journaling. And, again, my
Speaker:brain said What? What? What? Providing guidance for
Speaker:personal reflection, offering empathetic support, or acting as a
Speaker:tool for mental wellness through journaling and self reflection. I'm a
Speaker:big fan of journaling. Have had a diary since I was a wee lad, but
Speaker:that's interesting. Number 10. Entertainment.
Speaker:Engaging users in fun activities like storytelling, word
Speaker:games, trivia, creating prompts for art, or answering
Speaker:thought provoking what if scenarios. So from the horse's
Speaker:mouth, that's the top ten things that people are using ChatGPT
Speaker:for. If you go to open.ai/chatgpt,
Speaker:you basically click there, and you don't have to worry because you're talking to
Speaker:a robot. You can just say, what's the best way to prompt
Speaker:you to get you to do such and such? And it'll say this.
Speaker:Like, you can actually use chat GPT to teach you
Speaker:how to use chat GPT. It's very, very meta. Yeah. Yeah.
Speaker:Yeah. So I've already mentioned this before. The one thing that
Speaker:I am worried about that I personally, this is just my
Speaker:opinion, wouldn't do, I don't know that would say, write me
Speaker:a script about using AI in podcasting
Speaker:and then just read it verbatim. I have seen an article. I've
Speaker:probably mentioned this before. It was about
Speaker:podcasting, and it said there was a discoverability problem with
Speaker:podcasting, which side note, no, there's not. And it said this
Speaker:went back to, like, the nineties. And And I'm like, well, that's interesting because
Speaker:podcasting really didn't come along till about 2000
Speaker:ish. 2004 is what I usually cite. But,
Speaker:yeah. And what happened then is every
Speaker:blog on that website lost its credibility.
Speaker:I always say there are 2 things that every podcaster starts with, no
Speaker:audience and credibility. And when you take
Speaker:something for its word that's artificial and sometimes they call these
Speaker:hallucinations because if it does know the answer, hey. I'll just make one up.
Speaker:And if that comes out of your mouth, you
Speaker:better make sure that's the truth. Because the one thing
Speaker:that, especially now, we're gonna hear in the US for the next
Speaker:50 some days is a lot of lies. We're in a election
Speaker:series, and everybody's lying out there, you know. And,
Speaker:yeah, it's hard to find the truth. And that's why it's actually there have been
Speaker:reports. People trust podcasters more than politicians because
Speaker:we speak the truth. So make sure that the words coming
Speaker:out of your mouth are the truth because when you lose your credibility,
Speaker:that's a bad thing. Yeah. Yeah. Yeah. So, like, today,
Speaker:I let you know, hey. This is an artificial voice. I think if you do
Speaker:that, if you're gonna use something like 11 Labs, I'll have the links in the
Speaker:show notes for that because there is an affiliate program for 11 Labs. It's only
Speaker:$5 a month. And my buddy, Mark, I
Speaker:know him from podcastbranding.co, but he also does a podcast
Speaker:about a TV show. And he said he's actually getting more
Speaker:interaction with his audience because and this is a real thing.
Speaker:Not everybody loves the sound of their voice. And so when you say, hey. It's
Speaker:a podcast, you have to send in your voice.
Speaker:Like, here, use something like the building voice mail tool of PodPage
Speaker:or SpeakPipe or whatever. Some people don't really wanna have their voice in
Speaker:the show. And so Mark said, hey. If you send in
Speaker:an email, I will have 11 Labs do this. And
Speaker:here's what he said. But, yeah, it it's really helped out. And as I said,
Speaker:a lot of people have reached out and said, thank you so much for letting
Speaker:me do this because now I could be a part of your community. I've always
Speaker:wanted to be, but I I never felt comfortable, with my voice.
Speaker:I didn't wanna submit my voice. Yeah. This is is great for them. It opens
Speaker:up a new venue. If you don't feel like reading because I got sick and
Speaker:tired of reading emails and stumbling over words and stuff and especially the
Speaker:poorly written ones. And it's funny because the AI voice will read the poorly
Speaker:written ones just as well. I mean, they're still poorly written, but the AI
Speaker:voice does a great job reading them. So And so for me, I think as
Speaker:long as you let your audience know either before or
Speaker:after that, hey. That's an AI generated voice. I think
Speaker:you're good. It's when you pass it off as a real person,
Speaker:and they go, because especially the youngins, the young
Speaker:kids can, man, they smell AI voices like a bloodhound, and
Speaker:they'll go, oh, this person is trying to pull the wool over our eyes, and
Speaker:there goes the integrity right out the window. Let's talk
Speaker:about the 18,000,000 AI tools out there that
Speaker:you can use for a podcast. And here's one
Speaker:thing I wanna say upfront. I think it depends on your show. I
Speaker:know. It's podcasting, and the answer is it depends. Yeah. It
Speaker:depends. Let me give you an example. I play with CapShow.
Speaker:I've had Deidre on the show, and I did one episode. I forget which one
Speaker:it was, but, you know, this show normally has multiple topics in it.
Speaker:And this was one where the whole show was about one topic. And I
Speaker:threw it into CapShow, and it was absolutely gorgeous. I went
Speaker:to the blog post of it and used the blog post for my show
Speaker:notes. It even told me, like, insert image here with
Speaker:somebody doing such and such. So I went to Canva, typed that in,
Speaker:found the it was it was amazing because that tool
Speaker:was made to kinda help market your show. And I was like,
Speaker:wow. That's great. Now for the record, I don't really use
Speaker:CapShow that much. When I have a situation like
Speaker:that, it works brilliantly. I tried CapShow
Speaker:on a episode I did of the podcast Hot
Speaker:Seat, link in the show notes, and I was
Speaker:helping someone who did a legal podcast,
Speaker:and it's very much an education like. Here's the things that this person
Speaker:could publish on their show, and here are the things they did that were amazing.
Speaker:Right? That's what I wanted, a summary of what was good and what was bad.
Speaker:And instead, it spit out a thing on how to market your
Speaker:legal podcast. And I was like, yep. Not really helpful.
Speaker:But CapShow has a really cool community, and they have a lot of
Speaker:education. And so why am I still a Cap Show member?
Speaker:For those times when I have a single subject, so if I'm doing something
Speaker:like for your podcast consultant, which are short shows with one
Speaker:topic, I will use it for that. But for this
Speaker:show, we're ask the podcast coach. And for the record, I do a show
Speaker:called ask the podcast coach. It's 90 minutes. It's live
Speaker:q and a with myself and Jim Collison. You can find that at ask the
Speaker:podcast coach. And no AI tool knows what to do with that.
Speaker:Because in 90 minutes, we will cover 15
Speaker:different subjects, and AI just goes, ah,
Speaker:because it can't find a common theme. So there are times when
Speaker:AI just goes, I don't know. And that's where it's funny.
Speaker:I'll I'll upload that file, and it'll give me topics. And none of the topics
Speaker:are based on what I really wanna use. Because with that show, when you have
Speaker:multiple topics, you can't just go, the title
Speaker:is topic a, topic b, topic b. It's not yeah. It's not gonna work. So
Speaker:I figure out what's the topic that's gonna make people click the
Speaker:most. And that's what I use for the title. So there are times
Speaker:when AI is smart, but you're giving it stuff that is like, it's not designed
Speaker:to do that. So there are tools. I use Cast Magic.
Speaker:And Cast Magic, full disclosure, I bought on AppSumo. I got
Speaker:a lifetime deal on that. And it keeps adding more and more and
Speaker:more features, and most of them, I never use.
Speaker:And so it's I like that tool because I paid for it once.
Speaker:If I was paying monthly for it because most of the stuff, if I'm gonna
Speaker:be honest here, I look at the titles and go, meh.
Speaker:Like, it's not like, oh, that's amazing. And then I'll look at the opening
Speaker:thing. And I often have to say, write this in first person, not third person
Speaker:because it's weird when Dave Jackson talks about Dave Jackson. I'm like, no. No. No.
Speaker:Write this in first person. So it seems like I have a lot to
Speaker:tweak. And this is my whole point on most of these automated
Speaker:tools is if you have a
Speaker:creative brain and the ability to type,
Speaker:I'm not sure they're really saving me any time. Now
Speaker:when I say that, if you're a person that doesn't have
Speaker:that marketing gene, that doesn't mean you're not smart. That means you
Speaker:have skills in other areas, and that's where this may come in handy. If you're
Speaker:like, Dave, I hunt and peck when I type. This may come in
Speaker:very handy. So your mileage may vary. For
Speaker:me, someone who knows how to type,
Speaker:and thank god for AI as in, you know, the spell
Speaker:checker in Microsoft Word and the other AI. What does it
Speaker:work? Grammarly. Thank god for Grammarly. That's AI in a way.
Speaker:Right? It cleans me up. But if you're a person that's like,
Speaker:yeah. I'm not as creative. I'm more of a logical thinker, then
Speaker:this might be great for you. If you're like Dave, I hunt and pack, then
Speaker:these tools might be great for you. Almost all of them have some sort of
Speaker:free plan that you can go in. Like, I know pod squeeze. I think you
Speaker:can do one free episode a month. And if Swell AI has one free episode
Speaker:a month, you could get a bunch of these and never pay for any of
Speaker:them in a way. But I just the key, and I'm gonna
Speaker:keep saying this, is a, never
Speaker:ever copy and paste without reading it because you could
Speaker:shoot your integrity. And these might be brilliant for
Speaker:you. For me, I use them and go, yeah.
Speaker:Okay. And, also, I love the fact that look. I'm in my
Speaker:late fifties. And some of this stuff, it wants me to write where 80%
Speaker:of the text are emojis. And I'm like, yeah. That doesn't really fit my vibe.
Speaker:And maybe there's a way I could go in and
Speaker:add some additional prompts, add some additional background. I know with chat
Speaker:gbt, you can go in and say who you are, and
Speaker:you can say who you're talking to. And it will kind
Speaker:of give you better answers. So as always, you know, garbage in,
Speaker:garbage out. And when you just wanted to like, I just wanna type
Speaker:3 things and have it spit out something that's gonna give me 10,000
Speaker:downloads, that's not really what it's designed to do. So let's talk
Speaker:about some things that I do love. Now you could do this
Speaker:in probably multiple tools, but this is a way I discovered
Speaker:it in Otter, dotai, I believe, is that one. This is
Speaker:just primarily started off as a transcription tool. And
Speaker:once it transcribes it, you can then ask it questions
Speaker:as is Cash Magic, as is all of these. And so with Ask the
Speaker:Podcast Coach, I got 90 minutes. And often, I
Speaker:will answer a question with resources. Like, oh, what's the best microphone?
Speaker:It's this. What's the best tool for this? It's this.
Speaker:And after 90 minutes, I've got a boatload of links that
Speaker:I need to put into my show notes. And this is one that I was
Speaker:like, now we're talking. And so what I
Speaker:do is I will say, make a list of
Speaker:all the companies mentioned in this episode, and it'll spit them
Speaker:out. And then I'll also ask it, please make a list of all
Speaker:the URLs mentioned in this website. In between those 2,
Speaker:I can figure out what I mentioned and put those links in
Speaker:the show notes because we've talked about this
Speaker:before. Show notes, most of the time when people go to
Speaker:them is because you mentioned something that was really, really cool,
Speaker:and they wanna go find out more information. And when there's no link,
Speaker:you will get a sternly worded letter. So that's a cool
Speaker:tool I use for a cool strategy for
Speaker:show notes. Yay. Yeah. Yeah. Maybe you're doing a kinda show
Speaker:where you wanna comment on what somebody said in another show,
Speaker:and so you know it's somewhere in this hour long podcast.
Speaker:This is where and it's not really AI. This is just using technology.
Speaker:You could have that file transcribed, and then you know
Speaker:they mentioned the purple handled such and such.
Speaker:And you're like, oh. And you can go into the transcript, find
Speaker:purple handle, and then see, oh, that's at the 18 minute
Speaker:37 second mark. And you just saved yourself a whole lot of time
Speaker:trying to figure out where is this so I can make a clip. Yay. Yeah.
Speaker:Yeah. Let's talk about Spinwriters.
Speaker:I signed up at Spinriders. They give you a 5 day trial, and I'm
Speaker:probably not gonna use this one. But this is again
Speaker:think about how politicians are winning right now. And I don't care if you're red
Speaker:or blue or purple or whatever. They're telling you exactly what you wanna
Speaker:hear. I'm gonna lower taxes. I'm gonna have you make more money. I'm
Speaker:gonna make more jobs. I'm going to rub your
Speaker:shoulders and and tell you you're great. Right? They just tell you anything you wanna
Speaker:hear so that you vote for them. And sometimes these AI tools are
Speaker:like, you can quit your job in 6 weeks. Joe
Speaker:Schmo made a $1,000,000 selling blah blah blah
Speaker:for and you're just like, wow. And
Speaker:so somebody told me about Spinwriter, and I checked it
Speaker:out. And the idea here is as you go in, and I went in and
Speaker:said, hey. Podcast growth. What do you got? And it spit out
Speaker:a bunch of stuff that was not podcast growth. And it was
Speaker:it it scanned, like, 12,000 articles.
Speaker:And the idea is you go, oh, well, this article is
Speaker:almost what I was talking about. Click here, and then it rewrites
Speaker:it. And you can then go in, and it has
Speaker:this some sort of tool that switches out adverbs
Speaker:or adjectives so that it's, you know, SEO, blah blah. It
Speaker:slices it, dices it, even julienne's. And so
Speaker:I had it eventually spit out an article. It's like because I just wanna see
Speaker:my favorite was it kept referring to webmasters. Hey, webmaster.
Speaker:Do you want more traffic to your website? And I was like, I don't know.
Speaker:We've used that phrase anymore. But I took the PDF that it spit
Speaker:it out, and I threw it into this other thing I wanted to talk about,
Speaker:which is actually interesting. We talk about research. How do I
Speaker:research quickly? This Google notebook is really
Speaker:interesting. So I upload this PDF written by
Speaker:Spinwriter. And, also, that's the other one. This is another thing that
Speaker:drives me nuts. And we're going to make 500, you
Speaker:know, clips, articles based on such and such. And we've got
Speaker:live people that can help you, which makes it sound good. But if you I
Speaker:need live people to what? Fix the crap that you handed me? I don't know.
Speaker:But when somebody goes, we can give you 500 clips from this
Speaker:large thing. I'm like, yeah. But how many of those are good? We
Speaker:give you 100 clips. Great. How many of those are good? Or did you
Speaker:just give me a job where I have to sift through the 97 bad clips
Speaker:to get to the 3 good ones? But, anyway, I uploaded this
Speaker:PDF and to Google notebook, and they
Speaker:have these 2 fairly convincing voices
Speaker:that then take my PDF and read it to me like it's a
Speaker:podcast. So you're out there and you're thinking about jumping into this whole
Speaker:world of podcasting. And I get it. There's a lot of buzz. Right?
Speaker:But is it really possible to turn your voice,
Speaker:your ideas, into a paycheck? Is podcasting
Speaker:a real deal? Or is it just, you know, another one of those online
Speaker:trends? Well, today, we are diving into Podcast Revenue or Perish.
Speaker:So Podcast Revenue or Perish was the headline that the
Speaker:Spinwriter came up with. And, also, not a bad hook.
Speaker:Is it a real deal, or can you actually make some money with this thing?
Speaker:To see if it can give us some answers. Maybe help us figure out if
Speaker:podcasting is that golden ticket some people claim it to be. You know what I
Speaker:find really interesting is how this article captures that early energy
Speaker:of podcasting even though it was written a while back. Yeah. Like the Wild West.
Speaker:And realized this was an article from Spinwriter that it expects me to put
Speaker:on a website to position me as a thought leader even
Speaker:though, you know, Kyle and Sheila just said, yeah. This sounds a little
Speaker:old. Before everyone and their grandma had a podcast. Right. It
Speaker:compares the excitement around podcasting to what was happening with
Speaker:blogging way back when. Okay. I see where you're going with this. Like, hinting at
Speaker:a similar kind of boom. Right? Exactly. A surge of
Speaker:potential. And for anyone looking to actually make money from their
Speaker:podcast, the article points to this high income demographic
Speaker:that's listening. Music to any entrepreneur's ears. So I
Speaker:don't know who these people are. I wanna call them Kyle and
Speaker:Sheila, maybe. They have their chemistry. They're rolling right along. But the
Speaker:other thing, if I were to let this play, it said things
Speaker:like find your niche, know who your audience
Speaker:is. And, again, this is one of my key
Speaker:points here. I always say, be careful when you
Speaker:are using AI to position yourself as an
Speaker:expert. My favorite is when I have somebody goes, I want to be
Speaker:a thought leader a thought leader,
Speaker:and I'm going to have chat gpt write a script. Because
Speaker:chat gpt just said, yeah. I after 2023, I'm kinda out
Speaker:of content. And so I want to be a thought leader
Speaker:by using regurgitated stuff from the Internet. That to
Speaker:me is a bit of a head scratcher. But when I heard this, I
Speaker:could listen to that. And I thought, I have all these
Speaker:PDFs about marketing and such. And the
Speaker:question I have to ask myself now is because you're like, oh, it's new and
Speaker:shiny. But if the idea is using this for research,
Speaker:great. Can I read faster than I listen?
Speaker:And if I want to make notes, if I go, oh, that's actually really good.
Speaker:I wanna mention this in my podcast. Is it easier to do that from a
Speaker:PDF, or is it easier to do it in
Speaker:a audio player? That's you have to think about what's the
Speaker:end goal of this. But I was like, In terms of before I
Speaker:throw out this PDF, I should probably get some sort
Speaker:of summary to make sure I'm not missing anything. Now realize, all
Speaker:the PDFs you get as part of some sort of lead magnet by
Speaker:getting on someone's email is always gonna have a marketing slant. So somewhere in there,
Speaker:you're gonna get a pitch. But I was like, that's an interesting tool,
Speaker:and I'll be interested to see how many people use Kyle and
Speaker:Sheila to make a podcast. Because if you don't feel like talking
Speaker:into a microphone, you can let Kyle and Sheila. And so are
Speaker:we eventually gonna give Kyle and Sheila some sort of podcast award?
Speaker:Like, and the winner in best technology, Kyle and Sheila from the Hey We're
Speaker:All Fake show. That that would be interesting. The school of
Speaker:podcasting. If you like plugins, my
Speaker:buddy, Mike Russell, has a new channel on YouTube called
Speaker:Creator Magic. And I'll put a link to this video where he points out
Speaker:a free plugin that you can use in Audacity or
Speaker:Hindenburg or whatever you're using. And where the built in noise
Speaker:tool in Audacity is meh. Right? Better than
Speaker:nothing. It's free. What are you gonna do? This is a free plugin that does
Speaker:a much better job at removing noise. So if you have
Speaker:somebody who has a really boomy room or something like that,
Speaker:you can use this plug in. And, technically, that plug in
Speaker:is AI. Yay. Yeah. Yeah. The next
Speaker:tool I have a love hate relationship with, and
Speaker:that is Descript. Descript, I've been using for
Speaker:quite some time, and I have a really great tool
Speaker:called Studio Sound. So as much as I just told you about a
Speaker:plug in, I would try that if you're in the free category. If you've
Speaker:got I think my subscription is $30 a month to Descript.
Speaker:They have a tool inside of Descript called Studio Sound that is
Speaker:amazing, and I've used it many times to
Speaker:clean up bad audio. But here's the thing about Descript.
Speaker:Here's what I love about it. If you are a person that's doing video
Speaker:and you wanna do audio, Descript is really, I think,
Speaker:my go to tool for this. And the big magic
Speaker:of Descript is you upload your video or audio.
Speaker:It does a transcript for your stuff,
Speaker:and then you could edit out parts of the text, and it will edit it
Speaker:out of the audio. And over the years, it's gotten better and better.
Speaker:And I do a show called Ask the Podcast Coach. I told you about it
Speaker:earlier. It's 90 minutes. And when that show is
Speaker:done at noon, there are many times when
Speaker:I am publishing that after editing it
Speaker:somewhere around 4 30, 5 o'clock.
Speaker:And what I'm doing is I'm removing lots,
Speaker:and I mean, lots of ums, your nose.
Speaker:So and I realize that's how people talk. We're talking
Speaker:100 because this is not a show where we know where
Speaker:we're going. This is a show that's on the fly. And
Speaker:so there's a lot of ums in your nose and things like that.
Speaker:And I can go into Descript. Now I
Speaker:typically say never turn on the remove all.
Speaker:And you can, if you wanted to, say don't remove them. Let me
Speaker:review them. Do you want to review 397,
Speaker:filler words? I do not. So I have it remove
Speaker:and double words. This this last episode, I said, hey.
Speaker:Remove double words. So if I say like like or
Speaker:it was Wednesday, Wednesday was when we did it. It would remove one
Speaker:of those Wednesdays. And it was 90
Speaker:minutes. And I listened to it last night. In 90 minutes, there
Speaker:was one edit that I was like, could've been a
Speaker:little better. But most of them, you didn't even know
Speaker:it was edited. So here's the thing. What's more important to
Speaker:you? Getting 5 hours back, or
Speaker:do you think that one edit that was kinda,
Speaker:is that gonna damage your integrity? And this is where being
Speaker:Dave Jackson, podcast consultant, I used to, like, freak
Speaker:out on that. Like, no. I'm a podcast consultant. It has to be perfect, and
Speaker:it kinda has to be. But I was listening for
Speaker:those types of things. And it was funny because I heard
Speaker:it. I took a screenshot. I was walking around, got
Speaker:home, listened to it again, and didn't really hear it.
Speaker:And so I was like, okay. So I do that.
Speaker:I then can I've got my my finished edit.
Speaker:I can have Descript go in and say,
Speaker:alright. Now add chapters. And that is the question of the month, by the
Speaker:way, as you listen to this right now. Now if you're listening to this later
Speaker:in September, we've changed it. But September's question is, how
Speaker:do you feel about chapters? Do you create them as a listener? Do
Speaker:you use them? Or are you in the what the heck is a chapter kind
Speaker:of thing? There's no wrong answer here, by the way. But I have it create
Speaker:chapters because it's a 90 minute show, and people might
Speaker:want to skip to another discussion that we had a
Speaker:little later. So I have it do that. I have it then
Speaker:do timestamps. There's actually, I just found out I could go
Speaker:to it and say, give me a YouTube description, and this tool
Speaker:would automatically write the opening paragraph and make timestamps that I could
Speaker:just paste into YouTube. And so it's pretty amazing.
Speaker:And there's a whole I mean, it slices. It dices. It even
Speaker:julienne's. And you can go in and have it
Speaker:make clips for you. We're gonna talk about clips here in a second.
Speaker:You can I mean, it just does everything? And that is one that
Speaker:I can say the monthly fee I pay for that, I believe
Speaker:it's $35, is well worth it because it gave me
Speaker:back my Saturday. So that's something to keep
Speaker:in mind. But I I am worried about it because I am doing
Speaker:something I normally never do, which is I'm not
Speaker:listening all the way through the episode before I publish it.
Speaker:I'm trusting AI to make those correct.
Speaker:Because if I listen to it again, again, it's a 90 minute show.
Speaker:That's a big chunk of time. So I'm I've kind of
Speaker:slowly kinda pushed my way through that to where I
Speaker:trusted. And and so I
Speaker:said all the fun things that I love about it. It gave me back my
Speaker:Saturday. Dave, what do you hate? There is a never, and I mean,
Speaker:never ending learning curve to this thing. Unlike other software
Speaker:where every 6 weeks, they're like, here's some new features, they constantly
Speaker:update it, which sounds like a good thing, except you're like, hey. Where'd you move
Speaker:the studio sound? Oh, it's over there now. And then literally, the next day, you
Speaker:log in, like, oh, it's over there now. So it's a never ending learning
Speaker:curve. But because I put up with you
Speaker:know, they gave me back my Saturday, that's worth it. But I do
Speaker:wish they kind of, like, quit changing things quite so
Speaker:much. Now there are gonna be a lot of honorable mentions here
Speaker:because we're gonna slip into video here and talk about
Speaker:clips and all these, how do I take that 90 minute and
Speaker:turn it into a 1,000,000 social media clips? Yeah. Yeah.
Speaker:Yeah. Let's talk clip generators. I just
Speaker:was going through and making a list of the ones I know. The big one
Speaker:that you hear a lot of people talk about is OpusClip. And this is where,
Speaker:again, when you go to their website, it's gonna say
Speaker:something like, you know, one long video, 10 viral clips.
Speaker:Create them 10 times faster. Right? Sounds great. Then they're
Speaker:not lying. They're gonna give you 10 clips. And then there
Speaker:is things let me go down the list here. There are so many. OpusClip,
Speaker:BigVU, ClipGen, Momentum,
Speaker:Flexcut. Hippo Video is one
Speaker:I need to play with because they have a text to video tool,
Speaker:Wisecut. And then if you the these are all I
Speaker:will take a video and set it into 8,000,000
Speaker:pieces. And that's fine. You just need to
Speaker:when you're doing a free trial on this, start a
Speaker:timer. I have a timer sitting here right in front of me,
Speaker:and I just hit it. And, you know, you could also use your
Speaker:your phone, whatever, but track your time because you've only got so
Speaker:much. And there are times when I've used these tools
Speaker:and the amount of time it took for me to go through
Speaker:the you know, we gave you 40,000,000 video
Speaker:clips. And by the time you find the 2 good ones that you wanna use,
Speaker:you're like, I could've just clipped these myself. And that's where something like
Speaker:Descript kinda comes in handy. But all of these are supposed to find the good
Speaker:clips. And I'm not saying they don't find them. I'm also saying they find a
Speaker:lot of bad ones. And the other thing you have to keep in mind are
Speaker:2 things. Number 1, you're doing this because you wanna stand out,
Speaker:hopefully. And the problem is I can spot
Speaker:an Opus clip because they all look identical. I
Speaker:mean, they all like and then the other thing that
Speaker:you need to ask yourself is
Speaker:when you get sucked down the YouTube shorts or
Speaker:reels on Facebook or Insta, whatever it is,
Speaker:how often do you leave
Speaker:whatever you just saw and go to their
Speaker:podcast, their YouTube channel, whatever it is?
Speaker:Me, personally, I don't. In fact, I've
Speaker:now started putting that timer on because when I go down the YouTube
Speaker:or reels on Facebook, I keep keep getting sucked into that,
Speaker:that I'm losing a lot of time watching videos. And
Speaker:it's really easy to just go, add 1 more, add 1 more, add 1
Speaker:more. But I've only subscribed, and this is just me. So it's
Speaker:it's a survey of 1 person. I've only subscribed to
Speaker:one person's YouTube channel after watching their short
Speaker:videos, and I saw many of them, and it makes me laugh.
Speaker:And what's weird is when I went to their YouTube video, their actual
Speaker:channel, I don't watch their videos because I now feel they're a
Speaker:little long. It's weird. Now that again is just
Speaker:me. But for me, I think
Speaker:shorts, they're not worthless. It's just a branding tool. It's
Speaker:keeping your name in front of people until your next episode
Speaker:is out. And if you've got the time, just like I say with everything with
Speaker:video, if you've got the time and the equipment and the
Speaker:budget and the desire, by all means, play in video.
Speaker:It's just you also have to learn the algorithm. But
Speaker:I just the reason I point these out is they really make it sound
Speaker:like if you just, you know, take your 40
Speaker:minute interview and chop it up into bits and I actually am going to start
Speaker:doing this a little bit. I'm gonna try a strategy. I call this the Conan
Speaker:O'Brien, where I'm gonna give my ask the podcast coach video
Speaker:to the awesome supporters. So I'm using,
Speaker:Supercash or Supercast on that instead of Patreon. But I'm
Speaker:gonna do that. That's gonna be one of their perks. They get the video. I'm
Speaker:then gonna chop that video into bits and
Speaker:pieces and point that towards my audio.
Speaker:Yeah. I'm gonna try that because Conan O'Brien does that. He'll have
Speaker:just clips of an interview, and I wanna hear the whole interview, Conan.
Speaker:And instead, the only way I can listen to the whole audio
Speaker:interview or the whole interview is to do it via audio. So
Speaker:there are tons of these. I have links to all of them. I know
Speaker:OpusClip is really popular. Try them. You
Speaker:know, hey, Jen is interesting. This is the one where you
Speaker:clone yourself. And, again, I think as
Speaker:long as you let people know that this isn't really
Speaker:you, It looks like spooky, weird, cool.
Speaker:Because I know for a while, some of that, like, clone yourself video just made
Speaker:you look like you were in a a Madden football game
Speaker:on Xbox. But, again, these are getting very, very good. I
Speaker:will say one thing about the video tools
Speaker:is if you are someone who does not have
Speaker:an American accent, you might have an issue.
Speaker:Now I I saw a review of hey, Jen, and they said, yeah. This doesn't
Speaker:do very well. And so what he did
Speaker:was he uploaded the audio himself instead
Speaker:of typing in the text and letting it do, you know, everything for you. But
Speaker:that that one, hey, Jen, I was I was this
Speaker:close to kicking clicking on the button, and I just went, you know what? I
Speaker:don't want a video clone of me yet. I I just it's it was a
Speaker:little you know, we all have different levels of how much spooky
Speaker:stuff can we tolerate, and that was one that I was like so
Speaker:keep that in mind when it comes to video clips. Take advantage
Speaker:of the free trials that are often available. Time yourself
Speaker:and ask yourself, okay. Is this actually saving me time? And
Speaker:you need to know why you're doing it. Is it saving me time? Is it
Speaker:actually growing my show? And
Speaker:is it growing my subscribers? You can get a lot of views on
Speaker:Shorts. Jen Hardy, a former member of the School of Podcasting,
Speaker:this Friday is gonna go over 1,000,000 views. So it is a
Speaker:way to get found. So I don't wanna poo poo video. I always say that
Speaker:if you got the time and the budget and the need and the desire,
Speaker:everything else, then by all means, do video. The
Speaker:Some honorable mentions here. Dave, what about Riverside? We've all heard about
Speaker:Riverside. I used Riverside years
Speaker:ago when it first came out. I just saw a demo
Speaker:at Podcast Movement, and I need to go play
Speaker:with it. It looks very, very slick. It seems like you can do
Speaker:everything in that. But here's the thing I want to put out
Speaker:there about tools like Descript, SquadCast,
Speaker:Riverside. It seems like all of them have a
Speaker:cycle, and this is the cycle. Everybody loves
Speaker:it. It's great. It slices. It dices. It juliennes. It bakes
Speaker:bread on the weekend. It's amazing. Right? Then
Speaker:they will add new features. And at that point, there were these things
Speaker:called bugs. And everybody gets very upset when all of a
Speaker:sudden you lose a recording, and everybody's like, it's crap. It's
Speaker:awful. Does anybody know of an alternative? And
Speaker:then the programmers will fix the bugs,
Speaker:and everybody will be back to this is the best thing since sliced bread. So
Speaker:if you go into a Facebook group and
Speaker:you'll see where somebody goes, hey. I hate insert company here.
Speaker:Anybody got an alternative? And you'll have one person say, I love this.
Speaker:I'm not having any problems. You'll have other person say, yep. It's total trash.
Speaker:I switched to such and such. And then you might switch to
Speaker:such and such, and it works great until it doesn't. This
Speaker:is why I always say have a backup going, and it's hard to have a
Speaker:backup when you're doing video. But if you can, have a backup going because,
Speaker:eventually, technology is not going to be your friend. So if you're wondering, hey, Dave.
Speaker:Why didn't you mention Riverside? Because I don't
Speaker:know. I know a lot of people love it. All I can say, I don't
Speaker:have any real personal use with that one. And in full
Speaker:disclosure, all those clip tools I just mentioned, I've used
Speaker:BigVU. I've played an Opus clip, but I've not
Speaker:used the other ones. I've just heard about them from other people, and they all
Speaker:kinda go, yeah. It does the thing. Yeah. Yeah. Yeah. And I
Speaker:realized this episode could be about 12 hours long. So I'm gonna drop
Speaker:2 more here. And I heard about these from my buddy Craig over at
Speaker:AI Goes To A College. And the first one, if you want to, I
Speaker:mentioned how chatpt chat g p t and
Speaker:for the record, nobody can say that consistently without eventually tripping over your
Speaker:tongue. Chat GPT does not give you
Speaker:sources, which is kinda scary. And
Speaker:so I did a an episode of your
Speaker:podcast website. You can find that at your podcast website. And I was
Speaker:doing I want to report on what is a bounce page, and is
Speaker:this really bad for SEO? And so I went to Perplexity
Speaker:and typed in something like what is a bounce rate and what is it bad
Speaker:or not? And it spit out an amazing amount of
Speaker:material because this isn't something that's
Speaker:time like, it it hasn't changed over time, and it gave me
Speaker:all of my sources of which I clicked on and
Speaker:I read. Why? Integrity. We've talked about that. Gotta make sure what's coming out of
Speaker:my mouth is as true as I can, you know, profess it to
Speaker:be at this point. That was really cool. Perplexity.ai.
Speaker:Then we haven't even talked about images today. That's a whole other
Speaker:thing. I'm just talking about content. And one and,
Speaker:oh, by the way, these are free. Po has a paid version.
Speaker:I'm sure all these have paid versions. But po as in Edgar
Speaker:Allen, po.com is a way to
Speaker:have chatgpt and Claude, which is another
Speaker:version of chatgpt, and all these other ones.
Speaker:And you can go in there and type in one thing.
Speaker:And let's say it gives you an answer from chatgpt and go, well, what would
Speaker:Claude say about this? This is really handy if you're doing
Speaker:images. Like, draw me a picture of a smiling horse with a pair of
Speaker:headphones. And it spits one out, and you're like, meh. You're
Speaker:like, alright. Well, let's see what it looks like in DALL E, etcetera,
Speaker:etcetera. And so it's kind of a multiple
Speaker:AI tools in one. Again, that's at poe.com.
Speaker:I'll have links all of this stuff out at school of podcasting.com/950.
Speaker:I'm gonna call it there. Again, there's a lot of stuff we could talk about,
Speaker:but I'm sure I'll revisit this. And I'm sure if you have a
Speaker:tool that you're like, Dave, how did you not talk about this? Again, I'm
Speaker:just getting my feet a little more wet. I'm moving kind of from
Speaker:the the 3 foot depth into about 4 or 5 feet depth.
Speaker:And And if you're like, man, you should've talked about this, would love to hear
Speaker:it because I will be revisiting this topic in the future. Not so
Speaker:much next week, but in the future, you're gonna hear me go, hey. We got
Speaker:one of those AI tool thingies. Kind of those episodes coming up.
Speaker:So appreciate your feedback. Yeah. Yeah.
Speaker:Yeah. Again, this episode could have been 12
Speaker:hours long, but just to kinda summarize what I talked about today.
Speaker:Number 1, above everything else, in my opinion,
Speaker:you can't be a thought leader spewing someone else's thoughts. That just
Speaker:that one just doesn't go through my logical brain. Never,
Speaker:as in ever, publish AI content without having a human
Speaker:preview it first. Preferably, that would be you. But if you got a
Speaker:team, I guess, somebody else. Because you wanna protect your integrity because if you
Speaker:lose it, you may never get it back. I know
Speaker:when I was married, I had a stepson that lied to myself
Speaker:and his mom, and it took a while for us to trust that kid again.
Speaker:And I really feel AI is best used to help you polish the
Speaker:content that you create. You know, this could be brainstorming to
Speaker:help you get the content and then editing and rewriting and
Speaker:summarizing and, you know, content that that you could have
Speaker:it listened to to then let you know, do you need to do a deep
Speaker:dive into that PDF, you know, audio cleanup and
Speaker:more. And if you're brand new to this,
Speaker:I'll have links to everything again, school of podcasting.com/950.
Speaker:Go into chat gpt. And if you don't know what to do, just type
Speaker:in how should I this is my first time here.
Speaker:Let me know what I need to do to write a
Speaker:prompt, and it'll probably just tell you. And you don't have to in the
Speaker:same way that, you know, sometimes
Speaker:when, Christians quote quote the bible, we start throwing in thee
Speaker:and thine and thou, and we start talking King James. You know, you
Speaker:don't have to talk robot to the
Speaker:robot. What is the query that I must enter into
Speaker:thou that that no. Just talk to it like a person
Speaker:and see what happens. And like I say, I like, perplexity
Speaker:if I'm doing research for an article because I'm gonna want those
Speaker:sources. I'm definitely gonna want those sources. And
Speaker:it can definitely speed things up. It can help. But, also,
Speaker:keep that timer there because sometimes you think you're saving yourself
Speaker:some time until you look down at your watch.
Speaker:One last thing, podindy.com, November 9th. If you like
Speaker:AI and podcasting, myself and Craig Van
Speaker:Slyke from AI Goes TO College, it's a one day event, super affordable.
Speaker:There is an online version if you want to order that. If you can't make
Speaker:it to Indianapolis, use the coupon code Dave to save when you
Speaker:order. Go to podindy.com. If you need help
Speaker:with any of this stuff, of course, you can find me at schoolofpodcasting.com.
Speaker:Use the coupon code listener when you sign up on either a
Speaker:monthly or yearly subscription, and that does come with not 7,
Speaker:not 14, but 30 days to use it.
Speaker:If you don't like it, you get a money back guarantee. I'll give you your
Speaker:money back. Thanks so much for tuning in. Until next week.
Speaker:Take care. God bless. Class is dismissed.
Speaker:Take care. God bless. Class is descript. Is
Speaker:class is descript? Wow. A blooper as we go to the bloopers,
Speaker:and it it sends you something out of some, you
Speaker:know, audio audio, a visual tool.
Speaker:Crap. Come on, mouth. What is the name of that thing anyway? DALL E.
Speaker:DALL E. Tool for this. Oh, it's go to this website kinda
Speaker:thing. If you ever want free podcast consultant,
Speaker:crap. Consulting. Free podcast consulting.
Speaker:Jeez. Where somebody had written about the
Speaker:discovery ah, crap. Come on, mouth.
