Ahead of the 2021 Service Dealer Conference and Awards, Chris talks to two previous winners of Dealer of the Year Awards about what winning the accolade meant to the company, the staff - and most importantly the customers. Awards organiser Duncan Murray Clarke, Service Dealer publisher also explains the changed categories for 2021 intended to recognise outstanding performance and dealer excellence particularly during the COVID lockdowns and business restrictions.

GGM Groundscare have won the Professional Turfcare Dealer title twice, in 2014 and again in 2019 whilst Strathbogie Forest and Garden won the Garden Machinery Dealer of the Year title in 2017.

Chris Gibson (GGM) and Pete McArthur (Strathbogie) say that whilst the award meant a great deal to their staff - it was the customers who seemed to engage most in their win. Both put down the recipe for a winning dealer as good and clear communication with staff, with suppliers and with customers.

Duncan Murray Clarke explained that, after missing a year, the 2021 Awards were a celebration for an industry that has performed with skill and ingenuity during a difficult period "I think the Awards this year will be very special" he says

Service Dealer Awards