In this episode, I am exploring the concept dynamic ad insertion for podcasters, focussing on leveraging dynamic ads for internal promotions.

Before you hit skip because you’re thinking I don’t run ads or have sponsors for my show….hold up..and hear me out!

And if you are a business podcaster, tune in because this is a golden opportunity that could make a huge difference for you and is a feature that is often overlooked.

We're going to look at, what is Dynamic Ad Insertion (DAI) or Dynamic Content Insertion and how it works, the benefits of using this feature, some hosting providers that allow for internal ads and some examples of how you can start using it now.

Links:

Episode 21: How to transfer your podcast host

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Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.

Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.

I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! 

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