Hector welcomes Natalie Doyle Oldfield; an incredible author, coach, and speaker. Natalie shares her journey from navigating the 2008 market crash to developing a research-backed framework for building trust in business. She talks about the role of trust equity in solving common business challenges like client retention, sales slumps, and customer complaints, while breaking down her trust triangle model. Together, they explore how building trust can change organizations for the better and drive sustainable growth.

Chapters

• 00:00:00 - Opening the Gateway to Trust
• 00:00:29 - From Marketing to a Market Crash
• 00:02:19 - The Trust That Builds Businesses
• 00:04:07 - A Framework Born from Crisis
• 00:06:36 - Spotting Hidden Trust Barriers
• 00:12:21 - When Trust Transforms Teams
• 00:18:23 - Decoding the Trust Triangle
• 00:23:01 - A Final Word on Trust’s Power

Links and Resources

• Natalie on LinkedIn
• Success Through Trust
• The Power of Trust: How Top Companies Build, Manage and Protect It
• Trusted: The Proven Path To Customer Loyalty And Business Growth
• Building Trust With Your Customers: A Workbook : Eight Guiding Principles to Building and Protecting Trust
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!