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What Smart Entrepreneurs Need to Know About Business Valuation
Episode 1514th April 2016 • Business Confidential Now with Hanna Hasl-Kelchner • Business Confidential Now with Hanna Hasl-Kelchner
00:00:00 00:26:23

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Business valuation determines what a business is worth. It's something every business owner, entrepreneur, and investor needs to know. After all, the goal of a for-profit business is to build wealth and a business valuation is one way to keep score. How do you figure out what that magic number is? Join host Hanna Hasl-Kelchner as she welcomes business expert, Peter Rubenacker.


  • Why the business valuation process is more art than science.
  • The most commonly used formula for calculating business value.
  • The top 6 factors that contribute to higher a business valuation.
  • The role business momentum can play in establishing business value.
  • The role of non-financial measures in creating a business valuation.
  • Why business valuations are negotiations and how you can influence a more favorable outcome.
  • And more.


Peter Rubenacker has a fascinating background spanning 30 years of professional, growth stage experience. It includes business operations, business and technical strategy, finance and accounting, contract negotiations, procurement, globalization, process design and analysis, and information technology (IT). 

He joined Qualcomm in 1991 and held a variety of leadership positions in various functional aspects of the company, including Vice President of IT. During his tenure it grew from a small privately held, defense contracting firm to the 20,000 employee global presence it is today.

Peter is especially well-respected for his leadership skill in cultivating talent, and being a peer mentor, and team builder.  He’s a master at building rapport across talent pools. By leveraging mutual respect and fostering collaboration he builds highly focused and successful teams. 

It’s a very powerful combination.

As a result he is heavily engaged in board advisory and charitable advisory causes including the Triangle Technology Executives Council, the non-profit Counter Tools, and the startup Sea Change Technologies

Peter is also the Chapter Chair and a national mentor with SCORE’s Chapel Hill Chapter, the highest rated chapter for client engagement in the nation for 2015 plus he also finds time to teach at local colleges and universities, including the N.C. State University.


Contact Peter with follow up questions about business valuation and connect with him through LinkedIn.