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How Leaders Shape Culture Through Everyday Actions
Episode 238th April 2026 • B.E.P. Talks • Beth Johnston
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On today’s BEP Talks, I sat down with Lisa Baker, founder of Ascentum, to dive into what it truly means when we say, “What you tolerate, you teach.” We explored how real leadership isn’t just about titles or what’s on the wall, but about the culture you create every single day through your actions and—just as importantly—your inactions. Lisa shared her practical formula: assess what’s really happening, address issues clearly and early, and adjust as you go. Remember, true leaders set the standard, build trust, and always choose accountability over fear.

Let’s strive for leadership that sets clear expectations and models integrity. What you tolerate, you teach—and that shapes the culture for everyone. To learn more, connect with Lisa at: https://ascentim.com/

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Transcripts

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Well, hey there. And welcome to this edition of Bed Talks, where

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wonderful people, generous people. Pardon me. Come to share

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their beliefs, their experiences and their passions. You see, they get me all

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choked up today. Not an exception, we have the fabulous

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Lisa Baker, who is the founder of Ascentum, and

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she's going to talk to us today about a very interesting topic.

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What you tolerate, you teach. Please welcome

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today's guest, Lisa Baker.

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Hello, Beth. I'm so glad to be with you today. My

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absolute honor and pleasure to have you here on BEP Talks.

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You have. I am fascinated by

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what you tolerate, you teach.

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It's very thought provoking.

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Yeah, I appreciate you saying that. It's so interesting.

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I talk about this because having been a

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senior executive leader in Fortune 500 organizations,

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led big teams, I have seen what

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happens in culture, in terms of the culture we say we

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want to have. Organizations will have their values on

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the wall, and they talk about their culture. But what the

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reality is, is often different than what we

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say. Culture isn't

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built in statements. It's not in what's in strategy

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decks. It grows in those small, consistent

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moments in how leaders respond, what they

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reinforce and what they allow.

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Without comment. Without comment. So without

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comment, is that like passive acceptance? Yes,

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it's passive acceptance. And I think it's not

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from, you know, a lack of capability or, you know,

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the fear. Generally, leaders think, I want to

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give it some time. I don't want to be, you know,

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get ahead of myself. Let me. Let me assess a little bit more. And often

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we think we are being kind, we're being thoughtful, allowing

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things to play out, but inadvertently, what happens

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is we teach people

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something by both our inaction and our inaction.

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We teach them something by what we say and what we don't

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say. Absolutely, Sinbad. Omission or

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omission is how you can look at it. You said something very

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interesting a couple of moments ago about leaders. I want to

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give it some time. Time is always of the essence, and today,

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perhaps more than ever, because everything does move so quickly.

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Going to Question leadership, then? Are they not willing

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to take a stand? Are they waiting to see, well, let me see what everybody

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else is doing. Let me see whose wagon I want to hitch

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myself to. Is that really leadership?

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Oh, that's an excellent question. And I would say

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that it's leadership, but it is not

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effective leadership. Leadership

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by title, but not by action. It can be leadership by position.

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It can be leadership even by just setting an

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example. Because people follow leaders and

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because if no one's following you, you're not a leader. Right.

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And so people notice. That's why I say what you tolerate, you teach,

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because people notice what you allow to happen. So sometimes

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we allow someone who is an outstanding performer

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to have a bad attitude or a negative way in which they respond to people

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because they hit their numbers, and we want them to keep doing that. So we

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tolerate it. Are we always afraid of

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everything? Of being on the wrong side, of popularity,

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of being on the wrong side of who's on my left, who's on my right,

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and not taking a personal stand. Therefore, I'm saying

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perhaps we've lowered accountability. For sure.

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Yes. And also I'm going to say perhaps in some cases,

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integrity in having a leadership

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position. I heard today,

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Gosh, I heard it this morning. What are the chances of this? If

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you tolerate something, don't change it.

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So let's look at the word tolerate.

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Does tolerate give something power, or is it just, I'm willing

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to put up with it? Yeah, it is both.

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Tolerate. What you tolerate gives something power.

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It becomes the standard. It becomes the boundary that you have

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set. And so when you've been tolerating something for a long

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time and then you want to change it now, people are like, whoa,

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what happened? This is new, right? And so we

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really need to be willing to. To acknowledge

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that we've tolerated something that is no longer acceptable.

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When you tolerate something too long, let's think about

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your car. Okay? A light goes on on the dashboard of the car. Check

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engine, Check. Check oil. If you tolerate that and

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you push it, a small thing can become a big thing.

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That's right. Harder to fix, more expensive to fix. It has more

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negative side effects, et cetera. Are we talking about the same kind of thing here?

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We are talking about the same kind of thing because what happens if we

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use your car analogy? Eventually something breaks down. Like you said, it becomes a bigger

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problem in an organization. What happens is you're creating a

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culture where people don't address things, where things don't get

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confronted. You're creating a culture where your best people,

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your top performers, those ones that you want to retain, start to question,

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well, why am I operating at this level doing this if

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someone else is allowed to behave in a different way

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and there are no consequences? We're dealing with a lot of

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that in today's world, aren't we? You know, we absolutely are. We

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absolutely are. We are tolerating for too long. Time is always

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of the essence. You know, I've said in different trainings that

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I've done that, and we can Compare it to

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tolerating something. But if day by day, week

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by week, month by month, year by year, whatever your, your

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time span might be, if you

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shift just one degree, one

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degree, which can be very slight, obviously it can be

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immeasurable, unseen. You do that 90

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days in a row, 90 weeks in a row. When

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you've done that night, you've made a complete left hand turn,

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you're no longer even tolerating what you were originally

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tolerating. That's right. And you're heading in a completely

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different direction at that point. Completely different direction. What do we need

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to do? You say what you tolerate, you teach.

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Which causes that coloration, if

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you will, kind of comparing it back to the car thing to fester, perhaps

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to get out of that. Oh, what you were looking at

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years ago that you tolerated is not the same thing

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today. What do we do about this, Lisa? Talk to us.

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Talk to us. I'm going to suggest

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three simple but effective things that

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number one, we have to assess,

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notice what's happening in the day to day in our organizations.

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What's working well, what things are drifting gradually off

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course course, what's being quietly tolerated. That step of

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awareness as you assess is very important

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because you can't shift what you haven't noticed.

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So that's the first step, noticing and assessing. You can't

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manage what you can't measure.

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Absolutely. 100% agree. So now

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with this awareness now and the assessment that you've done, the next step

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is to decide what you will address.

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That means you name what matters early

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as possible, as kindly as possible, but

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firmly clear is kind. So you want

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people to be clear about what the standard is.

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Celebrate those behaviors that align with the culture

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that you want and that you're trying to recreate, create.

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Right. That's addressing it. And then the third is to adjust.

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Mix all steady adjustments that

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strengthen the culture that you desire. Clarify one

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expectation at a time, reinforce that with another with

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a positive behavior so that you're creating a pattern in the

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organization and you're modeling, really leading from a place

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of accountability, positive culture

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and one that is supportive. That is the best

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way to start to make that shift so that you are

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not inadvertently creating a culture that doesn't align with what

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you really want. Oh my gosh,

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that's so logical. There's so much common

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sense in that. And I love assess, address,

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adjust, always be accountable.

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Yes. And you take. When I say

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control, I don't mean in a bad way about a dictatorship kind of

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control, is that you can always control, manage,

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the situation so it doesn't get so out of hand.

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Why aren't people doing this? Lisa, this makes so much sense. What's the problem?

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It makes a lot of sense. I think at the core of

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the problem is a root of fear.

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First of all, we're in a society that has become increasingly more

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litigious. And I think sometimes people are

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afraid that if I confront the thing that I see,

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that there may be some blowback in some way. Maybe it comes

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back on me, and people think that

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I'm not the kind of leader that I really want to be, that I'm seen

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as being biased, I'm seen as being too callous. But the

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reality is people want clear

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guidelines. They want leaders who say what they mean and

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mean what they say when there is. I call it the say do

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ratio. Right. That ratio of what you say

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to what you do should be one to one or as close as one to

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one as possible. Because we're human. We're going. Sometimes we can't do exactly what we

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said, but when you can't, you come back and communicate

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that, Beth, I told you I would do this.

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Here's something that has changed. Now I need to make a

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different decision. Can we align on what the new path forward is?

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That still creates one to one. It builds trust, it builds confidence.

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People start to know what they can expect from you as a leader, and

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that's what drives a positive culture that we're striving for.

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Accountability can be both supporting and

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encouraging. It's not a negative thing to confront a

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situation. No, that's leadership. That's

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adjusting. That's making sure that you know when there's

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construction on the road and you have to detour, you don't just

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keep going through the construction and end up in a terror.

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Well, that's a crazy analogy, isn't it? But, you know, it's like if you're

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heading toward a disaster, heading in the wrong direction. Stop, turn

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around, change your course. Change your course. So

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I think you said fear. Oh, my gosh,

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yes. Fear of being judged. Fear of being

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on the outside of popularity. Children are

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experiencing this a lot today, aren't they? That wanting to just

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be in the

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mainstream no matter where it's headed, no matter what it

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represents. Yes. To go along, to get along,

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that kind of mindset. But as you said earlier,

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that is not. That's not what effective leadership is. That's not

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what effective leadership looks like. And so if we want to create

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positive cultures where people can do their best work, where they're

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excited to come to work and to work for you.

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To work for you. Listen, I don't know anybody who wouldn't be

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excited to work with you, work for you,

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alongside you, to take your words of wisdom,

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your years of experience. And I love logic,

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I love common sense, I love practicality. And you have brought that,

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all of those things to us today. I cannot thank you

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enough. Assess, address, adjust,

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become accountable. Know what your end goal is and

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make sure you're always on the best path to get you

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to that goal. And if you have to adjust,

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address, do it. Lisa, I thank you so

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much for joining me today on BEV Talks. Your words of

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wisdom are going to go far, particularly at a time when

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they are so needed. Thank you so much for joining us.

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And as I always say to our viewers, our listeners,

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tell your story, share your thoughts, your beliefs, your experiences, your

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passions right here on BEV Talks. Become easy to remember

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and impossible to forget. So until we talk again,

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may the best always be yet to come. Bye for now.

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