This week in sustainability, we're covering the story that should worry every business with a European footprint: the hottest summer on record, and the billion euro wildfire bill that's come with it.

We also dig into why your carbon accounting rules are about to change again, why China's new rules just broke a standard supply chain checklist, and why one lab discovery could save your business real money on energy this year.

If you work in Food & Beverage or Media, Marketing and Advertising, this one's for you. We flag exactly where each story hits your sector, and what you can do about it this week.

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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