AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This interview of "Let's Talk Loyalty" features a marketing thought leader based here in the UAE, sharing her perspectives on driving customer loyalty.

Maria Gedeon is a retail, destinations, and entertainment executive, with 20 years of experience building global brands here in the Middle East and North Africa.

Maria is also a Board Member of the Marketing Society, and she has worked on a number of high-profile loyalty programs here in the UAE.

Listen to hear Maria's passion for brands and sustainability, as well as her belief in the importance of “Customer Performance Indicators” - a fascinating change of focus and an idea that is relevant for loyalty marketers worldwide.

Show Notes:

1) Maria Gedeon

2) Gedeon Mohr & Partners

3) Article: The Most Important Metrics You’re Not Tracking (Yet)