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Start from scratch and escape the build trap | Alex Lüke (AnyBill, Siemens)
Episode 1118th January 2023 • Product with Panash • Axel Sooriah
00:00:00 00:42:01

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#11: AnyBill's Chief Product Officer, Alex Lüke, joins Axel to talk about how the Berlin-based startup is transforming the digital receipts landscape with their B2B solution. Axel and Alex talk about what it means to build a SaaS product at an early stage and the implications on how product drives value.

Alex shares her perspective around building knowledge across merchants and customers, using insights for decision-making and prioritising at the intersection of business challenges and customer experience.

Where to find Alex

Where to find Axel


About Panash

We provide training and coaching programs to help product professionals unlock their true potential and become high performers.

You can learn more about our programs here: https://www.panash.io/

Our blog contains articles and free resources on key topics for product managers and leaders.

Check it out here: https://collection.panash.io/


Show notes and highlights

(01:34) Alex's background

(04:11) AnyBill's origin story

(06:41) How does the team at AnyBill identify opportunities

(09:31) How to inform decision-making with insights across merchants and end-customers

(16:48) Receipt digitization opens up many other opportunities

(20:28) How AnyBill prioritises their initiatives being an early-stage B2B business

(25:04) What's next for AnyBill

(28:02) Why spend time on Q&A and testing at an early stage


(30:33) Alex's Treasure Chest


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