In this episode, Jenni Rutter, Intellectual Property Partner, is joined by Nicola O'Rourke, Co-founder and Managing Partner at Founders Advisory, to explore how these trends are disrupting the food and beverage space and what businesses need to know as consumers move from eating more to eating smarter.

They also discuss:

· The impact on consumer food demand.

· How the food and beverage industry is responding and where there is room for innovation.

· Potential opportunities for the New Zealand food and beverage industry.

· The rise in demand for functional, nutrient-dense products.