This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals.
In today's episode 27, "The Difference Between Client Needs & Client Wants"
Rob Brown and Will Farnell discuss new book 'The Human Firm', how accounting firms can differentiate beyond technology and the importance of good client conversations.
» how an accountant's relationship with their clients has been lost over the years
» why so much of what accounting firms do is easily replicated, so there is really only one way for a firm to differentiate
» the main obligations of accountants in explaining why certain things are important for their clients
» what leads clients of accounting firms to get confused between what they want and what they really need
» the problems that occur when accountants have blind spots in their offerings and their clients also don't know what is on offer
» how some accounting clients are lost to competition because their current advisors don't help them enough
» what really works for accountants to fully meet their client demands, especially with a better KYC process
Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them.
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Mentioned in this episode:
Dead Show / YouTube
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