Artwork for podcast Publicity for Pet Businesses
Getting started with Google Analytics with Vicki Jakes
Episode 5211th February 2021 • Publicity for Pet Businesses • Rachel Spencer
00:00:00 00:45:47

Share Episode


Have you ever taken a look at your Google Analytics?

If you have, then chances are that you either dived in and lost a lot of time in a Google Analytics rabbit hole.

Or you took one look and ran to the hills.

Whatever your response, this podcast will demystify Google Analytics and help you use it to make more sales in your pet business.

Key topics and timings in this episode:

2.25 - Vicki's background.

05:08 - How does Google analytics work?

05:52 - What can Google Analytics tell me?

06:43 - Where is your traffic coming from? 

07:30 - Why is this helpful?

08:36 - How to get started with Google Analytics

10:08 - How can I find out what content my readers like? 

23:40 - What are the benefits of Google Analytics? 

27:45 - Using Google Ads - what you need to know to make sure you get value for money.

32:40 - What keywords should I use? 

Links mentioned in this episode:

Check out Vicki's blog: Ten ways to use Google Analytics like a pro.

Vicki Jakes works with small businesses to understand their customers and grow their sales either one-to-one or in her membership.

Find out more on her website:

Sign up for Vicki's free five-day challenge here and give your website some love.

This podcast uses the following third-party services for analysis:

Chartable -