PPC and Paid Media expert Sophie Fell joins David Bain to discuss how SEOs can test potential opportunities using PPC and why close collaboration between SEO and PPC can lead to data-driven insights and better-optimized landing pages, which in turn can improve conversions.

Discussion points include:

Why should SEOs be testing opportunities using PPC?

How should they define the opportunities to test?

What does the testing process look like?

What software should they be using?

How do they select a winner?

What do they do once a winner is selected?

What's your opinion of SEO and PPC ranking for the same term - should PPC be turned off?

Read the full transcript of Sophie's interview at https://majestic.com/seo-in-2024/additional-insights/sophie-fell