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E206 - Email Marketing 101: Two Tips for Success from Abbi Perets | with Abbi Perets
Episode 20615th February 2022 • The One Big Tip Podcast with Jeff Mendelson • Everyone has that One Big Tip!
00:00:00 00:24:16

Shownotes

Abbi Perets is a professional copywriter and coach who has written content for some of the biggest brands in the world over the past 20 years. Her own freelance journey encouraged her to found the Successful Freelance Mom Movement, where she now supports and encourages women to create businesses that fit into their busy lives. Now, she’s talking a bit about that and sharing her most vital email marketing tips.

Abbi’s two major tips for writing email copy? They’re simple: always be honest, and never send an email you wouldn’t want to read! In this episode, she dives into the importance of these rules and more.

Abbi tells her own story, gives us a look at how she helps women fit freelance careers into their busy lives (while also running her own business!), and shares the inside scoop on her killer copywriting techniques. Whether you want to improve your own marketing emails or just need some help with your work-life balance, this episode is packed with tips. 

In this episode

  • [2:29] Abbi takes us through her origin story from junior copywriter to founding the Successful Freelance Mom movement.
  • [8:57] How does Abbi help moms become successful freelancers? She says it’s all about processes. 
  • [13:22] Abbi shares tips for ensuring you’re delivering quality content, starting with the basics: be honest!
  • [16:43] Abbi’s second email marketing rule is to never send an email you wouldn’t want to get. 
  • [19:30] Abbi reminds freelancers that it’s important to ensure you mesh well with your clients - it’s not just about making the most money, but about finding good matches as well. 

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