Helen Wilkie on writing, publishing and marketing your business book - MAF121
In this episode, my guest is communication specialist, Helen Wilkie.
She's helped accountants and other professionals launch their own business books.
We chat about the process of writing, publishing and marketing a business book.
Welcome to episode 121 of the Marketing and Finance Podcast.
We chat about:
Helping "numbers" people to better use words
How to decide on the best subject to write your book about
Why "author" is the root of the word "authority" and why this is important for your personal brand
Why the fact other business people might have written a book on the same subject shouldn't put you off writing your own
How to avoid going too broad and focus instread on "a thin slice of expertise"
Planning, editing, production and whether to self-publish
Who Helen Wilkie?
For over 25 years, Helen's worked with a variety of clients from multinational corporations through professional associations to government departments. She specialises in delivering more her flagship program, "Effective Business Writing for Accountants", to firms and conferences across North America.
She's written eight books on business communication, including "Make Your Words Count: a short painless guide to business writing for accountants", available on Amazon.
Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
How you can grow your business using content marketing and social media
How you can keep your Marketing strategy and communications simple
Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
I’m your host, Roger Edwards.
A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.
An experienced marketing professional helping businesses with their marketing strategy, content and social media.
Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.
He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk