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Womenpreneur Success - Smita Singh 20th June 2015
Build a road-map and be confident in whatever you do. Learn from smart and savvy start-up investor Joanne Wilson
00:00:00 00:32:07

Build a road-map and be confident in whatever you do. Learn from smart and savvy start-up investor Joanne Wilson

Joanne Wilson, the Gotham Gal is an angel investor, a blogger and the co-founder of women’s entrepreneur festival.

Joanne started bogging about 11 years ago. She had left the Tech industry and still wanted to be connected. It wasn’t the connection instead she was building a new audience. Over time, she gained a lot of followers.

Joanne invests in a lot of women owned company.

Curbed Media – The first company Joanne ever invested in.

Joanne has always been very involved in her companies. Over time, she grew up as an investor.

When is the best time for a women entrepreneur to seek funding?

  • Am I too early?
  • Sometimes the best bet is the first meting that you have.
  • Have the idea flushed out. In order to sustain you need funds.
  • It’s hard to fund ideas.
  • Make sure you have a product that fits.

How should women entrepreneurs find the right kind of funding?

  • There are a lot of options today for funding.
  • Do your due diligence. Find your vertical and make sure you are approaching the right people.

What are the biggest challenges that women entrepreneurs face in the fund raising world?

  • Anyone that pitches faces challenges.
  • Women tend to under promise, over deliver.
  • Raising money is a game.
  • We have to get better at having an air of confidence and be bold.
  • A lot of times, the confidence goes up after a round of funding.
  • Don’t be afraid of failure.
  • A really good entrepreneur is one that assumes they will be successful and will plow through.
  • If you are scared of failure, you can’t move forward.

What happens if you do fail?

  • Learn from your mistakes, bounce back with a different head on your shoulders.

What are the critical steps going from idea phase to execution?

  • Build a road map.


Perfect is the enemy of the good. Put something out there. See if people would use it. It gives you an opportunity to hone in.

What kind of a business are you? Be aware of the kind of business that you are building. You don’t really know until the crowd tell you.

What are the skills for a women entrepreneur to have or develop.

  • Fire in the belly that tells them that they must be an entrepreneur.

How do you engage as a mentor?

  • Available, engaged , around when needed.
  • Joanne gives advice and opens her Rolodex.


As an entrepreneur, you want a balance in your investor. As you move forward with institutional investors, they will be your partners.

If you could offer a first time entrepreneur one piece of advice about funding or money what would it be?

  • Be smart about the money.


Lightning Round


What trophy would you want on your mantle?

Helping people grow their business.

Be there for her children and husband

What is your guilty pleasure?

Lounging and doing Sunday crossword pleasure.

What are you currently reading?

The Jaguars children By John Valian

What is your one productivity hack?

Write a lot of blog posts at one time.

What is your personal motto?

Be Bold

What would you do different if you were given another chance?

Would not change anything.


Best way to reach Joanne

Twitter: @thegothamgal

Email: joanne@solomonwilson.com