What are you selling and what are your customers buying?
Episode 2922nd February 2023 • The Happy Pricing Podcast • The Happy Startup School
00:00:00 00:41:54

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There’s a mismatch between what people are selling and what customers are actually buying. People focus on Facebook ads and leads, rather than on creating conversations.

Simon and Frances, co-founders of the Better Bolder Braver community, help coaches who feel overwhelmed or disconnected from marketing advice. They use the five levels of awareness to help people understand their journey when buying something or joining a community.