Ever thought about adding a new income stream to your existing business?
In this episode, I’m joined by Gemma Bishop, founder of @gemmabishoplondon, who expanded her accessories and lifestyle brand by launching an interior design service - adding a completely new revenue channel to her business.
We talk about what it really looks like to evolve your business model, shift into a service-based offering, and speak to a new customer without losing your brand identity.
Inside this episode:
- The mindset behind adding a new income stream (and how to know when you're ready)
- How to manage two distinct offers under one brand
- What changes when you start offering a service alongside products
- How to reposition your messaging and marketing to speak to a new audience
This conversation is packed with insight for any founder thinking about pivoting, expanding, or exploring new ways to grow their business without starting from scratch.
👋 Gemma and I go way back - we worked together at Kate Spade where she was a Visual Merchandiser and I was a Buyer. Her creativity and design eye is next level, and it’s been incredible to watch her evolve her brand into something even more impactful.
🔗 You can check out everything Gemma’s up to here: https://www.gemmabishoplondon.com/
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The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.
Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.
Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.
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