2:17.6 This is the time to talk about it. This is the time to get people behind your cause.

3:06.8 We've got to promote the promotions that we're doing, any sales, discounts, events. events we have to promote,  but we also can't forget that we have to educate our customers.

3:36.8 What matters is how you show up for them. What matters is how you present your offer to them.

4:39.6 ​​But the real truth is like we have to be more nuanced with our marketing. We have to be more  assertive, but make an offer.

5:26.8  Be clear in your marketing. Be like so clear that it's like, duh.

6:04.7 Let's really advertise what we're doing, what we're selling, making that offer for the product. 

9:32.1 Remind people, you're a small business, you're a local business, you're a woman owned business, and with your inventory, reflect that. Talk about how you can't get it anywhere else.

10:34.7 Because people need gifts. They want to shop small. They want to shop local. They want to shop minority, BIPOC, women owned. So show up as that.

11:40.5 You should still make a profit on your inventory if your markups high enough and if you're not marking down too deep and too fast.

14:35.2 Because people need gifts. They want to shop small. They want to shop local. They want to shop minority, BIPOC, women owned. So show up as that.

Resources:

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