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Michelle Hoskin on building WOWW into your business - MPAF100
8th September 2016 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Michelle Hoskin on building WOWW into your business - MPAF100

In this episode I talk to Michelle Hoskin about how to create WOWW within your business. That's a WOWW with three double-yous!

We hear business tips and tricks from past podcast guests. And I'll tell you about a competition to celebrate this milestone edition.

Welcome to episode 100 of the Marketing Protection and Finance Podcast.

Who Michelle Hoskin?

Michelle is the founder and director of Standards International Ltd, the UK’s leading and only UKAS accredited certification body specialising in training, assessment and certification to BS 8577 and ISO 22222 standard. This is the British Standard for financial planning.

She’s also built a personal brand as “Little Miss Woww” and she explains how important that branding has been to getting the excellence message out there.

COMPETITION: Win business books and free consultancy to celebrate episode 100. Click here.

Links and Show Notes.

For links to the books and apps mentioned by Michelle, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the podcast for business people looking for marketing ideas and inspiration, and to discuss topics and issues about all things finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.