Artwork for podcast Course Building Secrets® Podcast
Behind the Scenes of a Coaching Call - Meet Your People Where They Are
Episode 27518th October 2022 • Course Building Secrets® Podcast • Tara Bryan
00:00:00 00:17:37

Share Episode

Shownotes

In this episode, Tara gives you a look behind the scenes with one of her coaching clients who is putting together their course structure. She will give the key to knowing HOW to structure the flow of your program.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Transcripts

Speaker:

Hello, everyone, welcome to the course building secrets podcast,

Speaker:

I am so happy that you're here. One of the things I want to do

Speaker:

today was just actually do an over the shoulder sort of client

Speaker:

coaching conversation that I was going to record. So I was just

Speaker:

going to record something for a client that well, why not, I'm

Speaker:

going to go ahead and record it here. And so you all can benefit

Speaker:

from it. Because this is a what I'm going to coach on today is

Speaker:

just a really common problem that most people have, as

Speaker:

they're trying to package their expertise, get it out there and

Speaker:

help their people. And there are so many parts and pieces of what

Speaker:

goes into starting an online business, an online course

Speaker:

business, online program, business, whatever you want to

Speaker:

call it, whatever you are trying to package and put online, there

Speaker:

are lots of steps and lots of parts and pieces. But here's the

Speaker:

the most important piece is thinking about how you can show

Speaker:

up for your people and what they need and when they need it. So

Speaker:

as I'm working with my clients, one of the things that we do is

Speaker:

we help them package their expertise, put it on a platform,

Speaker:

determine what they're going to be teaching how they're going to

Speaker:

go through and help their people. When does mentoring and

Speaker:

coaching come in? When does content come in? When does their

Speaker:

framework come in all those kinds of things. And as you can

Speaker:

imagine, you know, you're the main goal of somebody who's kind

Speaker:

of getting into this game, it's just to get their sort of

Speaker:

expertise out of their head and find the right people that they

Speaker:

want to serve and find that core problem that those people need

Speaker:

them to help them solve, right, like that's foundationally. The

Speaker:

first steps here is is doing that. But what starts to happen,

Speaker:

as you get more and more through this process is things get a

Speaker:

little jumbled, right. Like there's a lot of things you want

Speaker:

to talk about, there's a lot of kind of messaging that needs to

Speaker:

happen to kind of, you need to put on your marketing hat, you

Speaker:

need to put on your sales hat, you need to put on your, your,

Speaker:

your course creator, program creator hat, you have to put on

Speaker:

your teacher hat. And you also have to put on your guide hat.

Speaker:

And that's what I want to talk about today. Because ultimately,

Speaker:

at the end of the day, what you're doing in creating an

Speaker:

online business is helping somebody to solve their problem,

Speaker:

right, you're offering a service, a product, something

Speaker:

that helps somebody with whatever it is they're searching

Speaker:

for, right a problem, a solution to something, maybe it's a tool,

Speaker:

maybe it's a widget, maybe it's something that they need to move

Speaker:

to the next level of their business of their life of their

Speaker:

whatever, whatever you whatever you can come up with, right?

Speaker:

Everybody has a different topic. But the one thing that's in

Speaker:

common is as you start thinking about what you want to teach all

Speaker:

the material, all the content, think about your PowerPoint

Speaker:

decks, you think about all the things that you want to create

Speaker:

workbooks, all the things, what tends to happen is you get

Speaker:

overwhelmed with all of the minutia, and you lose sight of

Speaker:

the big picture. Alright, so the conversation that I was

Speaker:

recording today for one of my clients was specifically about

Speaker:

how to structure the cadence of their program. So it's a 10 week

Speaker:

program. And so when you look at what that looks like, every

Speaker:

week, there are certain activities that they're going

Speaker:

to, they're going to show up and, and use to serve their,

Speaker:

their customers. Right? So count some content, right? So they're

Speaker:

gonna teach something, give somebody a framework, teach

Speaker:

something, give them an activity that they can go and do, right,

Speaker:

because as we know, like, knowledge without application

Speaker:

isn't actually going to do anything for your people, right?

Speaker:

It's not going to put them in a place of actually meeting that

Speaker:

need, or solving that problem. We need to get them moving. So

Speaker:

that's your goal is how do you get them to apply what you're

Speaker:

teaching. And each week, you're going to have kind of a discrete

Speaker:

set of activities that you're doing to help them for some

Speaker:

people, they just have content, and they want to put it out

Speaker:

there and they don't want to interact live with their people.

Speaker:

Other people and and this is the case with this client I'm

Speaker:

working with is that they want to do sort of a hybrid approach.

Speaker:

They want to have some content that's, that's either pre

Speaker:

recorded, or you know that they can leverage a curriculum that's

Speaker:

already been built, and they want to show up for their

Speaker:

people. So they can help them along the way.

Speaker:

And then they have guest speakers and they have other

Speaker:

material and they have assessments and they have guides

Speaker:

and they have all these things that they want to give to their

Speaker:

people. Which is amazing, right? So great to provide that level

Speaker:

of personal touch, and value and give them all the things that

Speaker:

they need to be success. Whoa. And and so as they're sort of

Speaker:

putting together this structure, it's looking at like, what? What

Speaker:

makes up a week? For you as a course creator? And what makes

Speaker:

up the week for your learners? The people who are you're going

Speaker:

to be teaching? And you need to look at realistically, right?

Speaker:

Like, realistically, how much time do you have in your week?

Speaker:

Realistically, how much time does your person have to devote

Speaker:

to what you're trying to teach? And then you look at it, and the

Speaker:

reality is, it's a lot less time than you probably have material

Speaker:

for. And so the way we get over that hurdle, is to think about

Speaker:

like, what's the main point that you want to teach them? And what

Speaker:

do they need to be able to do to apply it to move on, that's as

Speaker:

deep as you get, that's as much as you give them at that time.

Speaker:

And, and from there, then you can help them take the right

Speaker:

steps to move forward. So when you're kind of creating the

Speaker:

structure of your program, it's looking at that. Now, all of

Speaker:

that's good. I think there's a clear picture with that. What I

Speaker:

wanted to stress is that what we need to constantly keep in mind,

Speaker:

what we constantly need to come back to is, what is the

Speaker:

experience for the learner? Is it simple? Is it something that

Speaker:

they can take and apply? Is it meeting them where they are,

Speaker:

because here's the reality as an expert. If you look at

Speaker:

something, we call it the, the the curse of the expert, right?

Speaker:

It's really sort of this. This scale, where as an expert,

Speaker:

you're like at a level 10, right, you know, all the things,

Speaker:

you're well versed, you've gotten through it yourself, you

Speaker:

have all the tips and tricks, you know everything about it,

Speaker:

right, you've taken a deep dive, you're super excited about it,

Speaker:

you're to level 10. The reality is, is your learner, the person

Speaker:

that you are helping is probably at a tour or a three. And so

Speaker:

what we do and we tend to do is want to give them all of it to

Speaker:

have them become a level 10, when they really just need to

Speaker:

get in the game, they just need to become a level two or three.

Speaker:

And then over time, we can ascend them to that higher level

Speaker:

of experience and expertise. So when you're creating the

Speaker:

structure, when you're creating what it is you want to teach,

Speaker:

it's really important to remember that they're going on a

Speaker:

journey, right? Like you're at the end of the journey, because

Speaker:

you're an expert, they're going through the journey. And so they

Speaker:

only need what they need, at the level they need it at that

Speaker:

particular moment in time. So let me give you a tactical

Speaker:

example. So if if you are teaching somebody how to go from

Speaker:

being burnt out into a, in a particular role, to helping them

Speaker:

sort of thrive in a new career, one of the things that's really

Speaker:

important is, is taking them on that journey, right meeting them

Speaker:

where they are, when they're burnt out. Typically, that means

Speaker:

they don't have a choice. They're feeling stuck there,

Speaker:

they're maybe upset, and they just don't have the desire

Speaker:

anymore to keep moving forward. Right. So if you've offered them

Speaker:

a new solution, and they've taken you up on that solution,

Speaker:

so they've purchased your program, where you're teaching

Speaker:

them how to move into a new career, they already have hope

Speaker:

they are already on the path of not feeling burnt out anymore,

Speaker:

because they have hope they have something else to focus on.

Speaker:

Their energy can move from where it is right now, which is stuck

Speaker:

and burnt out and unhappy to having hope. And having the

Speaker:

ability to see that there could be an alternative option. So

Speaker:

they're already on the journey of of sort of solving their

Speaker:

burnout problem, right. So if you spend hours and weeks on

Speaker:

teaching them how to get out of burnout, that may not be what

Speaker:

they actually need at that moment. The next thing that they

Speaker:

may need after feeling that they have hope and there's a

Speaker:

different direction for them is not continue hearing about how,

Speaker:

what happens when you're burnt out. But it may be that first

Speaker:

step to healing. Right. So

Speaker:

what's that first step to healing? Once you have hope once

Speaker:

you are moving forward, it's gaining confidence that you have

Speaker:

the skills to move in a different direction that you

Speaker:

have what it takes, that there's a light at the end of the

Speaker:

tunnel, that there are ways that you can sort of reverse engineer

Speaker:

the life you want Want, that is the opposite of what it feels

Speaker:

like to be burnt out, right? So they're on a journey with you.

Speaker:

And so instead of like the tendency to try and teach them

Speaker:

all the things, or give them everything in the world, right

Speaker:

at one time, is not going to serve your people. And it's

Speaker:

probably going to frustrate you, because you're not, they're not

Speaker:

actually, you know, maybe healing at the pace you want

Speaker:

them to heal, because you're giving them too many things.

Speaker:

Right? So where on the path are they? And what do they need at

Speaker:

that particular time? So what's that? What's that one thing that

Speaker:

they need to keep going on that journey? So my, my message to

Speaker:

this particular client is how do you meet people where they are,

Speaker:

and, and balance that against what you want to teach. Because

Speaker:

you know, you've gone through this process, you know, what

Speaker:

they need, in order to keep moving forward. Because you went

Speaker:

through this process, you've took a deep dive down into all

Speaker:

of the things, which is awesome, and you'll be able to help them.

Speaker:

Sometimes along the journey, you need to let people explore and

Speaker:

ask for the help and ask for solutions, when they're ready

Speaker:

for that, right. So if if mindset is is something that

Speaker:

you're teaching, right mindset, or some soft skill kind of

Speaker:

things, sometimes people are ready for them at different

Speaker:

paces, sometimes, or people are ready for them, as they're sort

Speaker:

of struggling through something else more tactical that they're

Speaker:

trying to achieve. That's when it becomes meaningful. That's

Speaker:

when when you show up as a coach and help them through that

Speaker:

process, that it becomes meaningful for them. So when you

Speaker:

just teach it as a concept, people say yep, yep, that makes

Speaker:

sense. Yep. That's, yep. I should, I should incorporate

Speaker:

that. But at that point, it's an actual, like, conceptual

Speaker:

conversation, right? They're like, yep, that makes sense. I

Speaker:

can incorporate that. Great. But it's much more powerful when you

Speaker:

can coach them when they're going through the experience,

Speaker:

because you can help them identify, oh, this is what

Speaker:

you're struggling with. And this is how we solve that. And here's

Speaker:

a framework or some skills to help you work through that

Speaker:

process that is much more meaningful, because it's

Speaker:

attached to emotion, it's attached to the moment of need,

Speaker:

versus being a conceptual activity. So as you're going

Speaker:

through and determining when you want to add in mindset, belief,

Speaker:

identity shifts, all those kinds of things that sort of go around

Speaker:

building skills, it's really important to think about when

Speaker:

they need them on the journey, versus when you want to teach

Speaker:

them. So again, you know, for those of you who are listening

Speaker:

in, you know, you may or may not be in this situation, but think

Speaker:

about your course, or think about the course you want to

Speaker:

create. And remember that there is two sides to the coin. The

Speaker:

first one is what you want to teach. The second one is what

Speaker:

your people need when they need it in their journey. And you

Speaker:

have to mesh the two together. That is the difference between a

Speaker:

course that people do not finish and they're like, yeah, it was

Speaker:

fine. I got a couple of tips, and one that people not only

Speaker:

finish, but they actually thrive, they actually get to

Speaker:

their goal that you're promising. And those are the

Speaker:

people that continue to stay, because you've met them when

Speaker:

where they are, you've given them the tools when they're in

Speaker:

the middle of kind of dealing with it. And then they're able

Speaker:

to, you know, overcome those hurdles, overcome those, those

Speaker:

kind of kind of false beliefs that we all trip against, and

Speaker:

continue moving forward down the path. So this, my friends, is

Speaker:

one of the biggest,

Speaker:

biggest things that will change the whole trajectory of your

Speaker:

online business is paying attention to the moment of need

Speaker:

paying attention to when somebody needs something, not

Speaker:

when you want to teach it. Alright, there you go. That is

Speaker:

my corresponding tip for today. Hopefully this serves you and

Speaker:

serves my client as they continue to think through like

Speaker:

what is the timing of teaching what they want to teach how to

Speaker:

you sprinkle in really high value activities that will help

Speaker:

their customers achieve their goals, right, coming in and

Speaker:

offering coaching at a time when people are struggling is the

Speaker:

time to offer coaching. Coaching without any sort of action is

Speaker:

not meaningful, right just gives them more information and

Speaker:

doesn't help them apply, how they're moving forward. So

Speaker:

hopefully this serves you if you are coaching if you're doing a

Speaker:

I've read program, this is an essential piece is showing up at

Speaker:

the right time when people are struggling and just add that

Speaker:

into your structure, add it in when it makes sense to how

Speaker:

they're they're working through the material that you're

Speaker:

teaching. And if you forget, think about the last time you

Speaker:

tried to learn something, when was it that you're stuck? How

Speaker:

did that happen? And then what happened? Did you have somebody

Speaker:

there who could? Who could guide you through that time that you

Speaker:

were stuck and keep you going on the path? Or did it derail you?

Speaker:

Or worse? Did it totally take you off track where you just

Speaker:

kind of sat in and spun? Right? A good coach gets you through

Speaker:

that, that place and and helps you helps you continue on the

Speaker:

path. Alright, there you go. Enjoy.

Chapters

Video

More from YouTube