After seeing elephants being abused in Thailand, Kristina was given the motivation to start The Elephant Project in order to help raise funds for elephants and create awareness for the well being of the species. Kristina now donates 100% of the net profit from her sales of stuffed elephant toys to organizations globally that rescue and care for injured, abused and orphaned elephants.Some of the organizations that Kristina contributes to are; the Elephant Nature Park in Thailand, Sheldrick Wildlife Trust in Kenya, elephants in Burma, and the Elephant Sanctuary in Tennessee.