Jon MacDonald knows a thing or two about Conversions. Founder and President of The Good, an e-commerce Conversion Rate Optimization agency, and author of Opting into Optimization, Jon sits down with Erik to talk about what's missing from most e-commerce marketing strategies: humanizing the website experience.

Jon and Erik talk through:

• The laws of conversion optimization
• Why it's so hard to optimize your own site
• How to avoid disruptive website experiences
• Treating website visitors like the humans they are
• The art of retail
• The importance of identifying your ICP (ideal customer profile)
• Leveraging your customers' pain points in your optimization
• What's missing from analytics
• Adding value to drive conversions
• Why e-commerce brands focus too much on driving traffic - and not enough on converting it

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Jon MacDonald - https://www.linkedin.com/in/jonnymac/

Justuno: https://www.justuno.com/

The Good: https://thegood.com/