301 - 6 Things To Do After You’ve Launched Your Membership
What should you do after you launch your membership?
Once the launch is all over and done with, what next? Do you just wait for more members to drop by? No, you’ve still got plenty of work to do to grow your membership business. In fact, the easy part is over!
In this podcast episode, we share six things you need to do once you launch your membership to keep growing.
You’ll want to focus on member retention, follow up with non-buyers, and develop a solid marketing strategy. Listen in to hear my top tactics for making the most of your successful launch, so interest doesn’t just fizzle out.
Essential Learning Points:
How your membership launch is probably the easiest marketing you’ll ever do
Why the first 30 days of your new membership are the most important
How to utilize your happy members for future marketing
Why running a membership isn’t just about getting new members, it’s all about what happens after the sale
“90% of success is all about what happens on the inside of a membership.”
“In the afterglow of your launch, those first 30 days or so, really keep an eye out for any posts, comments, and feedback that you can use from your community…and then turn that into marketing collateral.”
“You want those people that were on the fence during your launch and decided against joining to be kicking themselves for not signing up.”