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MPAF9 - Andy Lopata on Effective Networking and Referrals
19th August 2014 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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MPAF9 - Andy Lopata on Effective Networking and Referrals

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Do you have a Networking Strategy?

If you’re like me you may have written marketing strategies, sales strategies or proposition strategies. But I’ve never once thought about a networking strategy.

In Episode 9 my guest is Andy Lopata.

Andy argues that whether it’s for individual career development, business generation or simply for getting the job done, networking is an increasingly vital tool for business. But you need to take a strategic approach to it.

Hear how you can put together a networking strategy that will help to grow your business. And listen to how you can weave successful referrals into that networking.

Who is Andy Lopata?

Labelled ‘Mr Network’ by The Sun, Andy Lopata was called one of Europe’s leading business networking strategists by the Financial Times. Andy is the author of three books on networking, as well as a blogger for The...