We last discussed Diversification on this podcast in November 2022, where we looked at the opportunities for landowners to add additional revenue streams to rural property. Inflation was then, and still is, creating a huge amount of risk for rural businesses. Diversification is a way to offset that risk.

So, in this episode, host Ellie Savage sits down with Emily and Sophy, creators of Watersedge, a wellness hub near Bishampton, Worcs, to understand how their rural business is thriving.
 
Their story involves the transformation of a family-owned lake into a community-focused wellness centre, with swimming, yoga, paddle boarding and fitness. Listen to find out how they overcame obstacles with planning permission, managing increased visitor numbers and ensuring safety and insurance compliance. Their diversification journey, guided by Ellie and the team at Fisher German, is a blueprint for managing risk and opening up new revenue streams.

For more information head to fishergerman.co.uk/insights