Email marketing isn’t dead—it’s underused. In this Giant Builders episode, copywriter and strategist Rick Forbes shares a simple, contrarian approach to email that builds trust, boosts deliverability, and drives sales without fancy templates or fluff.
You’ll learn why daily emails work, how to craft “disruptive” opt-ins that spark curiosity, the power of one clear CTA, and why your list is more stable than any social channel. We also cover tools for better deliverability and what a first call with Rick looks like.
Watch to learn:
• The two beliefs buyers need before they convert
• A disruptive opt-in approach that outperforms “freebie” bribes
• Why plain text + one CTA often beats pretty templates
• Daily cadence, deliverability basics, and list hygiene
• Using stories and emotion to sell (then letting the sales page do the selling)
• Practical tools to improve inbox placement
Timestamps
00:00 Cold open and intro
00:42 Meet Rick Forbes and Forbes Copy
01:52 Why email should be a core channel
03:26 “Marketing disruption”: a counter-intuitive opt-in approach
05:01 Attention hooks that raise curiosity (warning/stop/read this first)
06:53 Frequency that works: why daily emails build trust and deliverability
08:14 Story first, facts second—sell with emotion and one clear CTA
10:03 Owning your audience vs. platform risk on social
11:18 A contrarian take on AI: research tool, not your copywriter
15:00 Useful tools and resources for deliverability (ZeroBounce, MX Toolbox, etc.)
15:57 What a first meeting with Rick looks like
17:12 Final takeaway: be yourself; email exists to earn the click
ricforbes9@gmail.com
Check out other episodes
Business: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9pnIL1foYJ3uVP8z1fCVmZ
Health: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9QEQ1q2e05K28IjUvLPGJy
Spiritual: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF96jBzfz6QHUegeULd7YEsY
Family: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF_SaLQxs8op1CPSDg_wG8vL
Connect with The Giant Builders:
Facebook: https://www.facebook.com/TheGiantBuilders
Instagram: https://www.instagram.com/thegiantbuilders/
YouTube: youtube.com/channel/UCdhZSrC57PyP-QSWIaTeldg?sub_confirmation=1
