A lot of people don’t like the idea of ‘selling’. There is a particular feeling that arises in people if you talk to them about ‘making a sale’; and I would say that for most people it’s not a feeling they like.

It can be even less appealing when what’s being sold is intangible – such as when you’re a coach, consultant, or freelancer and what you are selling is the work you do.

And yet, you’re a business trying to make money and selling your service is how you do that.

Hence, there is a natural, often pressing need to ‘make the sale’ which can feel in conflict with your desire to be authentic. In other words, if you’re at all ethically minded, it can feel like selling is ideologically opposed to how you work.

In this podcast, I’ll explain how you can balance being authentic with selling in a way that doesn’t feel conflicting.